Archive for October 28th, 2006

RAW 7 Clothing + RAW 7 T-Shirt = Wearable Art

Saturday, October 28th, 2006

RAW 7 Clothing + RAW 7 T-Shirt = Wearable ArtCutting edge and bold, RAW 7’s couture designs have revamped cashmere’s image from traditional to avant-garde and street-chic. Founded in 2003, RAW 7 was inspired by a love of urban art. The collection features vintage and pop art designs, “rock icons” and well-known university emblems, all remixed and reinterpreted to reflect RAW 7’s unique edginess. Made from the best quality cashmeres, silks and imported leathers, the Los Angeles based luxury brand has become known for its rock and roll inspired tops for men and women that are not only comfortable, but are wearable works of art.

Adidas Trainers + Adidas Apparel = Parisian Explosion

Saturday, October 28th, 2006

Adidas Trainers + Adidas Apparel = Parisian ExplosionThis week Adidas opened the world’s biggest Adidas Sports Performance store on the Avenue des Champs-Elysées in Paris . In attendance were some of the world’s greatest athletes, including soccer player Zinedine Zidane and tennis star Justine Henin-Hardenne. “The Champs-Elysées has a very special meaning for us,” said Roland Auschel, senior vice president of Europe, the Middle East and Africa . “Not only is it the most famous shopping street in the world, (but) we celebrated the World Cup here in 1998.” The company expects a footfall of 150,000 visitors before the end of the year, of which 70 percent tourists.

Adidas France is outperforming the company’s home market in Germany and claims to control 14 percent of the French sportswear market. Nike says it controls 11.8 percent of that market. “Adidas is the leading sports apparel business on the French market,” André Maestrini, president of Adidas France , told WWD. He said women’s sportswear and soccer were the main drivers of the French business. “The women’s category is essential, we wanted to create a feminine atmosphere and intimate space where shoppers can feel relaxed,” he said, commenting on the second floor of the store which is devoted to women’s wear. An 860 square foot area is devoted to Stella McCartney for Adidas.

Comme des Garcons Clothing - intense-fashion-collaborations

Saturday, October 28th, 2006

Comme des Garcons Clothing - intense-fashion-collaborationsComme des Garcons is widely consider at the vanguard of the new world of intense-fashion-collaborations. Although the brand has a strong collaborative tradition it would be a tradegy to deny Comme des Garcons’ incredible contribution to fashion within its own right.

Fashion Designer Rei Kawakubo, founder of Comme des Garcons, was born in Tokyo in 1942. Being untrained as a fashion designer, but having studied fine arts and literature, she conveys her ideas verbally to her patternmakers. After graduation Kawakubo worked in a textile company and began working as a freelance stylist in 1967.

In 1973, she established her own company, Comme des Garcons Co., Ltd in Tokyo. Starting out with women’s clothes, Kawakubo added a men’s line in 1978. Two years later, she moved to Paris and presents her fashion lines there each season. At the same time she opened up her first boutique in Paris.

Following her breakthrough in Paris, Comme des Garcons clothing was often subject of exhibitions around the world.

Comme des Garcons specializes in anti-fashion, austere, sometimes deconstructed garments, sometimes lacking a sleeve or other component. Her garments are primarily in black, dark gray, and white, often worn with combat boots.

Her designs have inspired many new designers like e.g.the Belgian Martin Margiela and Ann Demeulemeester, as well as Austrian designer Helmut Lang. The newest offspring of Kawakubo’s fashion think tank is former apprentice Junya Watanabe, who has recently attained much attention in the fashion business.

Bapesta Sneakers mutate into Roadsta Sneakers

Saturday, October 28th, 2006

Bapesta Sneakers mutate into Roadsta SneakersSo Bapesta Sneakers finally takes the plunge and ventures from the cozie world of the AF1s and embraces a new concept predictably called, Roadsta. Roadsta sneakers have a more athletic feel to the design and will be available to Bapeheads in early 2007. Whether the gel heel is for practical purposes or show is yet to be determined.

Heatherette Clothing + Heatherette Top = Everyday Popstars

Saturday, October 28th, 2006

Heatherette Clothing + Heatherette Top = Everyday PopstarsPut your finger on a map of downtown New York City and you can feel the pulse of Heatherette. Richie Rich and Traver Rains have created a lifestyle brand that truly cultivates the popstar in everyone. Glitter, sequins, and dreams have driven Heatherette every step of the way, transforming them from the quintessential downtown buzz brand to a respected and revered player in the fashion industry. Heatherette will take you from the red carpet to the street, uptown downtown and every stop along the way. “THIS IS HEATHERETTE!”

Heatherette came out with a bang in late 1999 when Richie and Traver began collaborating on t-shirts and leather goods as a hobby on their living room floor. Richie showed up at a party in one of his own customized leather tops and caught the attention of a buyer at the downtown store Patricia Field who ordered twenty of them on the spot. The exposure at Patricia Field led to an almost instant celebrity following. Rapper Foxy Brown personally asked Richie and Traver to design a custom outfit for her to wear to the MTV Video Music Awards. The word spread and soon Gwen Stefani was featured wearing one of their tops in Entertainment Weekly, Rich and Rains found themselves on tour with Aerosmith creating nightly wardrobe magic, and a young not-yet famous Paris Hilton was buying Heatherette creations off the rack as fast as the boys could make them. Patricia Field asked Richie and Traver to create one of their “Name” shirts for Sarah Jessica Parker’s character on Sex and the City. The now famous Heatherette “Carrie” t-shirt was featured worldwide in HBO’s massive Sex and the City ad campaign.

Burberry Clothing & Accessories - A not so British Brand?

Saturday, October 28th, 2006

Burberry Clothing & Accessories - A not so British Brand?All appears rosie in Burberry’s checked garden, with sales figures the highest they have ever been in the brand’s history and accessories selling out before they even make it to the shop floor. That said, Welsh factory workers are not amongst those sharing the wealth. Workers at a threatened Burberry factory in south Wales on Thursday held a demonstration against its closure at the Welsh assembly. The Rhondda-based factory, which employs 309 people, is in consultation about closing at the end of the year and moving production abroad - wink wink.

Earlier this month, there were protests outside the designer’s store in London about the closure. Thursday’s lunchtime demonstration will be addressed by Rhondda politicians Chris Bryant MP and Leighton Andrews AM. Mervyn Burnett, senior organiser for the GMB union, said: “This is the next step in the GMB campaign to gather support from elected representatives and others to maintain Burberry production in south Wales .”

The factory in Treorchy makes polo shirts and production will go where costs are lower, possibly to Asia or South America . Burberry has said the factory is no longer “commercially viable”, but it would not abandon the UK. The union is asking the company to consider bringing new work to the Rhondda.

It says Burberry could make raincoats in Wales rather than increasing the amount of rainwear they make in Castleford, West Yorkshire . If the company was to make the extra 45,000 coats they plan to in Rhondda instead, the GMB says the company could save 220 of the 300 threatened jobs. The firm would need to move to a smaller site than its Treorchy base, but the union believes one could be found in the area, possibly with help from the assembly government. A Burberry spokeswoman said the company would look at all options, as the intention to close was “only a proposition”.

45rpm jeans + 45rpm Clothing = vintage evolution

Saturday, October 28th, 2006

45rpm jeans + 45rpm Clothing = vintage evolution45rpm, the famous Japanese denim brand, has evolved into something of a phenomenon with a loyal cult following. Product diversification includes everything from sweaters to tees and even an honest little moleskin jacket number:

“The moleskin material is used for navy’s jacket. This material is known for a smooth texture created by intense weaving with fibers on its surface trimmed. The only minuses of vintage moleskin are its stiffness and heaviness.

45rpm use soft and high grade thread to overcome the minus without destroying the whole scent of vintage moleskin. This jacket is very particular about details such as piping used at collar and pockets, smoked metal change buttons, and hand embroidered emblem.”

Y3 Jeans + Yohji Yamamoto Clothes = Noir Denim!

Saturday, October 28th, 2006

Y3 Jeans + Yohji Yamamoto Clothes = Noir Denim!In 1981 Yohji Yamamoto presented his first Yohji Yamamoto collection in Paris and in 1984 he presented his first Yohji Yamamoto pour Homme collection . Yohji Yamamoto designed a collection for women based on men’s garments, cut in uncluttered shapes, washed fabrics and dark colors.These clothes expressed a functional elegance that Yohji Yamamoto would reaffirm, a few years later with Y’s for men. Fabric is always the starting point of Yohji’s design, and he is occasionally referred to as the Massimo Osti of the Far East because of the ingenuity and sublime practicality of his designs.

Yohji Yamamoto clothes destructured and ample In the begining, evolved through time into something more structured , fitted to the body in a spirit of couture -with- a- twist. The Yohji Yamamoto + Noir collection is based on classic and timeless pieces of theYohji Yamamoto line. Each season half of the collection changes, while the other half stays the same. Yohji Yamamoto +Noir is almost entirely black with a punctuation of bright colors.

Today the fashion-conscious buyer has the privilege of buying Yohji Yamamoto denimwear. Yohji jeans rival the very best denim and compare with RMC, Sugar Cane, Evisu and Kohzo.