Yanuk Jeans, A vintage-inspired philosophy!
Friday, November 24th, 2006
Yanuk is a premium denim line that offers the best in denim fabrications with the authentic vintage wash techniques. Unique design and detail with a relentless attention to fit are what sets Yanuk apart competing contemporary denim brands on the market. Yanuk jeans are noted for their flattering fit that has a butt-lifting effect. Essentially, Yanuk’s mission is to make you love your butt! With Yanuk’s vintage-inspired philosophy and individuality, detailing is the key. Yanuk’s personal mantra is “don’t do what everyone else is doing!”.
Yanuk owner is one of the most respected and revered makers of denim, Mr. Paul Guez. Paul is known as the “denim godfather”. Guez started his brilliant career in the denim business in the 70’s with the founding of Sasson Jeans. Today, Paul is president of Blue Concept Inc., the parent company of Yanuk.
The Yanuk line was established by designer Yael Torbati and business partner Anouk Guez in February of 2003. Yael leads the design and creative part of the business, while Anouk is responsible for sales and relations. Completing the team are wet-processing master Alain Lafourcaide, design associate Erin McColl, the expert manager Gregory Abbou, and president Tadd Zarubica.
After the tremendous reception of the women’s line, a men’s line followed shortly after. Yanuk has recently expanded their assortment by introducing knits. Each pair of Yanuk jeans is proudly made and laundered in Los Angeles, California. Yanuk has been featured in Elle, Vogue, Lucky, Harper’s, and Vogue magazines, among many other popular publications. Yanuk’s celebrity following includes a number of A-list stars including Cameron Diaz, Beyonce Knowles, Charlize Theron, David Schwimmer, Winona Ryder, Josh Duhmel, Jennifer Anniston, and Michal Vartan.
Hilary Duff is the latest in a long line of Antik Denim Fans. Antik Denim Jeans have gone from cult brand to global phenomen virtually overnight. The brand is the vision of Philippe Naouri and Alexandre Caugant.
Nike unveiled the new Ronaldinho signature collection to celebrate one of the best and most inspiring football players of all time. This collection is the result of a long-term collaboration between Nike and Ronaldinho which honours the player on and off the football pitch. Working with Ronaldinho to gain insights into his life, personality and the way he plays his game, Nike developed products to the player’s specifications. The collection includes a new football boot – the Tiempo Ronaldinho, signature apparel for both on and off the pitch and new equipment. 
Blac Label Premium was developed to bring quality fabrics and applications together, bring attention to detail and a sense of style to Streetwear. Giving you designs inspired by Miami Nightlife and the need to stand out in the industry. The brand has a no-nonsense sharp edge and some people have even called it “the brand bape could have been”. Of course this is a tongue-in-cheek statement but Blac Label is a brand to watch.
RMC by Martin Koshoh is an original local brand in Hong Kong, founded in 2002. Directed by Martin Lee Yat Ming, the product design is based on the concept of exquisite embroidery stitching technique on denim garments.
Greedy Genius is known as a true underground fashion and sneaker brand but in this Toyota Avalon commercial Greedy Genius gets a big slap on the back from one of the world’s most prominent mainstream multi-nationals. Clearly Toyota see real mileage in the sneaker culture and they know that Greedy Genius is one of the best up-and-coming brands. The guys at Greedy Genius also deserve a big slap on the back from their compatriots on the street for taking the sneaker culture to the next level. 
