JK for HUGO = Hugo Boss & Jamiroquai
Thursday, November 9th, 2006
Ultimate uber-brand Hugo Boss hits the high notes with pop legend “Cat in the Hat” Jay Kay. The classy collection smells of true quality and is destined to be a major hit with fashionistas across the globe.
JK for HUGO
“Together with HUGO Creative Director Volker Kaechele, Jay Kay - the front man of the British band Jamiroquai which has written world musical history with hits like “Return of the Space Cowboys” and “Cosmic Girl” - has added his exclusive “JK for HUGO” fashion collection to the HUGO brand.”
According to figures recently released by Burberry, the brand is booming BIG TIME! Sales figures are the highest they have been in the history of brand with Burberry accessories are selling out before they even make it to the shop floor! It seems Burberry’s concerted effort to rid itself of the “chav-brand” stigma is proving to be a success and the brand is finally returning to its affluent roots. The recent decision to drop the Burberry baseball cap from their collection was a smart move. It appears Burberry’s unrivalled tradition and good name has finally defeated the “chav-attact’! 
The legendary Stussy continues to rock the world with its innovative and exciting Limited Edition range. Stussy always picks the perfect collaboration whether it’s with Goodfoot, Baracuta or another exclusive partner.
The Socialite [n: classic fit] Straight across the hip and crisper in the flair, this fit gives the illusion of a long, sexy silhouette. Whether you’re attending the latest art opening, or hosting a cocktail party, you’ll fuse sophisticated glamour with red hot fashion.
GUESS? is perhaps best remember as the brand that made Claudia Schiffer, or some argue it was vice-versa. Today Guess? denim retains its stature despite being a firm mainstream favourite.
Matix was launched in 1998. The owners, Tim Gavin and the Dunlap family, felt the timing was right to start a clothing line. With help of a talent, qualified design and production team, Matix was born. Matix, a brand that is influenced by the active lifestyles of skate, surf, and snowboard, is steadily growing into a market leader. Matix is dedicated to providing clothing and accessories, which incorporate the highest standards in quality and performance.
The Hugo Boss Autumn/Winter 2006 Collection has something of a boho-chic feel to it. Hugo Boss is widely renowned as a brand of the wealthy and successful but this collection indicates the brand’s intent to widen its appeal. Hugo Boss may historically be an elitest brand but even the elite like to dress down and Hugo Boss is there to accommodate this growing need.
Nudie Jeans, the viking denim kings, present a new style for nudie addicts to drool over. Nudie Even Steven Jeans are a regular fit with a low yoke and pocket position and, of course, have a slim bottom width. The style is 100% Nudie and won’t disappoint connoisseurs.
Versace Jeans Couture and Versace Sport Autumn/Winter 2006 Collection retains the clean and sophisticated lines we’ve all come to expect from Versace. Of course, the brand wouldn’t be Versace if it didn’t include a subtle twist and this season’s collection is no exception. If you’re looking for class with attitude then Versace Jeans Couture and Versace Sport is worth a look.
