Archive for January 3rd, 2007

Nudie Jeans, Code of Conduct!

Wednesday, January 3rd, 2007

Nudie Jeans, Code of Conduct!With growing concern as to how fashion negatively impacts the environment, brands like Katherine Hamnett, Loomstate and Bono’s Edun are showing the way forward. Nudie jeans are following this new and important trend and even have a Code of Conduct which includes:

Environment
Nudie Jeans wants to contribute to long-term sustainable development and minimise the environmental impact of production. We demand that our suppliers and sub-suppliers follow applicable legislation and regulations regarding the environment.

Child labour
Nudie Jeans does not accept the economic exploitation of children. According to the UN Convention on the Rights of the Child, people are considered children until the day they turn 18. Nudie Jeans does not accept employees under age 15. If a supplier has employees aged 15–18, they must be treated with special consideration, with working hours and tasks adapted to their low age.

Hats off to Nudie Jeans!

Twenty8Twelve Clothing + Jeans = Sienna Miller + Savannah

Wednesday, January 3rd, 2007

Twenty8Twelve Clothing + Jeans = Sienna Miller + SavannahSienna Miller will be launching a fashion label along with her sister Savannah, it was revealed today. It will be called Twenty8Twelve and it’s to be backed by Pepe Jeans owner Carlos Ortega. Twenty8Twelve will feature denim, knitwear, tailored jackets, dresses and outerware.

‘We wanted to created that London world that feels inaccessible,’ said Sienna, while highlighting her inspirations, which include the poetry of the Beat generation, Patti Smith and the dark and brooding London of Dickens.

“I’ve always loved fashion, and Savannah got a First in design at Saint Martins. We hadn’t thought to pursue it together, but this just happened organically. And setting up a label with your sister is a lot of fun — there haven’t been any fights yet.”

“I’m not about to become a brand,” Sienna explained. “Because of my job, people are willing to invest in the business, but my sister’s an incredible designer, and it’s a great opportunity for me to work with her.”

The name of the fashion label is made up from Sienna’s date of birth – the actress turned 25 on 28 December.