Archive for January 25th, 2007

Henleys Clothing + Henleys Jeans = British Born!

Thursday, January 25th, 2007

Henleys Clothing + Henleys Shirt = British BornFrom its conception in 1997, Henleys has stamped it’s authority on the UK fashion market as one of the leading young fashion brands. The brand has become re-knowned for providing the industry with the most exciting and innovative product there is, with six short order collections and four forward order collections per year.

The Men’s and Ladies’ collections bring with it a complete lifestyle representation, which is packed with personality. The Men’s collection consists of bold palettes, which are explored with 80’s hip hop off beat colours with a twist of a surfer style graphics, some of which adopt a cheeky rock n roll attitude. Bold summer prints available in a range of washes with neon highlights running throughout the collection, accompanied with intrinsic detail and intensified with luxurious finishes. In addition, the ladies range also reflects glimpses of glamour with rhinestones and shimmer, applied to an exploration of shapes and drapey oversized tops. Strong colour often with vivid stripes and branded appliques are evident throughout the ladies core collection. For 2007 new areas of construction are underway, including a forward order collection of outwear and denims, all of which are complimented with a range of accessories for every conceivable trend.

Aquascutum Clothes + Women’s Collection

Thursday, January 25th, 2007

Aquascutum Clothes + Women's CollectionAquascutum to launch a women’s business-wear collection. Made from fine fabrics including jersey-knit and wool, the collection will offer women a wider variety of options for work. Shoppers will be able to choose from stylish tailored suit jackets, pencil skirts, fishtail skirts and coats.“

Aquascutum started in 1851 – with menswear,” said chief executive Kim Winser. “We quickly became renowned for our coats, trench coats and suits and in 1900 launched our first womenswear collection, which was a natural, logical progression – our women’s sales in coats and trench coats have been very strong for decades. This is a new luxury service required by our customer – the number of women in business is growing by the year and is potentially a huge market for us.” Winser is looking to boost turnover from £100 million to £250 million over the next three years. “The Aquascutum label is very attractive to businesswomen as it is synonymous with success and power, quality and luxury. They’ve seen us make men look sartorially elegant and they want to too.” The line will be available from September this year.

G-Star Jeans x G-Star Clothing = Stateside!

Thursday, January 25th, 2007

G-Star Jeans x G-Star Clothing = Stateside!G-Star heads Stateside! The forward-thinking brand will hold its first US fashion show in New York in February, focusing on women’s wear. In the Netherlands , the focus is more on men’s wear, for which the brand is better known in its home market. The highlight of the collection is its G-Star Raw line, made from raw denim. Available upon request, the hand-made jeans will retail from $1,000.

“If you want to be an international brand, you have to be strong in the US and Japan , which is what we are focusing on in 2007,” Deepak Gayadin, the company’s North American director, told WWD. He also explained why the brand is concentrating more on women’s wear in the US than in Europe . Originally, women’s wear represented 20 percent of the total collection, whereas it now accounts for 40 percent. “The women’s market is stronger in the US than it is in Europe , so for us, this is a big change. We’ve hired a women’s design team and realize the importance of the women’s collection, so the show in New York will be mostly women.”