Diesel Jeans and Global Warming!
Friday, January 5th, 2007
Diesel jeans advertising campaigns are best known for their overtly sexual content and innuendo, right? Apparently not in 2007. Diesel jeans are side stepping their well trodden tits and arse campaigns and are opting for some fashionable social commentary. Of course, the cries of cynicism reverberate across the galaxy as Diesel jeans starts preaching about the travesty of global warming!
“It isn’t that we want to make a social or political statement,” said Dan Barton, vice president of communications for Diesel USA. “We’re taking a serious issue and putting it into Diesel’s world, a surreal avant-garde world.”
Barton also said he believed the campaign’s concept would be more effective than simply preaching about the evils of climate change.
“The problem with the idea of global warming is that it’s usually lectured to people,” said Barton.
“We don’t want to make light of the subject,” said Barton. “We want to raise it in a way that people can digest.”
Next thing we know Diesel will be making jeans out of Sugar Cane — now there’s a novel idea!
With growing concern as to how fashion negatively impacts the environment, brands like Katherine Hamnett, Loomstate and Bono’s Edun are showing the way forward. Nudie jeans are following this new and important trend and even have a Code of Conduct which includes:
Sienna Miller will be launching a fashion label along with her sister Savannah, it was revealed today. It will be called Twenty8Twelve and it’s to be backed by Pepe Jeans owner Carlos Ortega. Twenty8Twelve will feature denim, knitwear, tailored jackets, dresses and outerware.
A new brand of denim, Wahoojin creates cutting edge chic from combining centuries old art and contemporary fashion. Vintage kimono fabrics are used to make one of a kind accessories such as belts, and the jeans feature hand painted unique kimono designs. Japanese kimonos are traditionally made with beautifully rich colors and exotic patterns, and this tradition is fused into the jeans by master kimono artists. 
Gucci Group NV plans to move its flagship store to New York’s Trump Tower on Fifth Avenue and expand on the world’s most expensive shopping street.
