Loomstate Jeans + Stella McCartney Shoes = Barneys
Tuesday, February 27th, 2007
Barney’s, the famous American fashion retailer, chooses a green course for the coming season. Barneys are reputedly starting with Loomstate and Stella McCartney with a view to expanding their eco-friendly product base. Despite their shift Barneys are at pains to mention they will in no way be compromising their high-fashion credentials as they move to the greener grass. “Customers have to have great fashion and great style,” said Gilhart, who has been beating the green drum at Barneys. “They’re not going to give that up. No way.” Looks like Barneys are set to lead the way - hats off to Barneys!
Pringle, the world-renowned Scottish fashion brand, is launching a secondary line called Pringle 1815. Pringle 1815 is apparently a younger and more affordable alternative to the mainline, the collection features broderie anglaise jackets and dresses, striped shirting jersey dresses and poplin smock style blouses. Trench coats with jumbo buttons and cropped washed twill jackets compliment the range.
Takumi Jeans and Shirts – the hand-crafted Japanese collection – for the fashion savvy male who appreciates simple but beautiful designs. The fall ’07 collection is made up of selvedge denim and luxury shirts, and will make its debut at MAGIC in February 2007.
Evisu + AG Jean. Evisu and Adriano Goldschmied have collaborated on a unique and exclusive project to celebrate their 10 years as friends and denim pioneers and have created 1000 pairs of the ultimate luxury jean for Men and Women.
Fred Perry, the archetypal British MOD brand, intends to explode onto the American market in 2007. “We’ve been around for three seasons, but we’ve purposely kept the business very small,”; said David Ward, sales director for Fred Perry. “This is a proper launch for the first time for the women’s wear business in the U.S. It’s such a major market, you can’t just do it half-cocked. You can’t just bang your little cymbals and hope the whole country will hear”.
DKNY Jeans decides to take a step into the global market. DKNY Jeans has signed an agreement with Club 21 Retail Holdings to take DKNY Jeans into the European and Asian markets. “Club 21 is already a partner in some very important territories in Asia,” said Mark Weber, chief executive officer of Donna Karan International. “This is our opportunity now to do it the right way with the right partners who understand the business and understand the DKNY brand. The opportunity to grow is great.”
Bestford Ltd., owner of the Evisu, is to take control of distribution in the USA and Canada. Ben Sherman had been responsible for Evisu’s distribution for the last five years. According to a statement released by Bestford, the two companies agreed to an early handover of distribution rights. Sherman’s contract was scheduled to expire at the end of this year.
The French brand was founded in 1882 by Emile Camuset. Le Coq Sportif is the French sporting mark with the richest history thanks to supplier partnerships with teams, events and prestigious athletes from the 50’s to the 80’s. Let us quote the French Federation of Football, the French Federation of rugby, supplier of all jerseys for the Tour de France, the delegation of the athletes for the Olympic Games during more than 10 Olympiads, Ajax Amsterdam and Johan Cruijff, Michel Platini, Yannick Noah winner of Roland Garros, Argentina Federation of Football double winner of the World cup, the Italian Federation of Football winner of the World cup in 1982, Guy Drut Olympic champion in 1976, Arthur Ashe, etc … N°1 European brand during the 70’s and the 80’s, Le Coq is back on track since 2006 thanks to a new performing team developing a new exciting project to reposition the French brand as the alternative in urban chic sportwear market. 2007 promises to be another step back to the top for Le Coq Sportif.
Despite being the most counterfeited fashion brand in the world, LVMH Moët Hennessy Louis Vuitton reported a 30 percent increase in 2006 profits to €1.88 billion. “ The excellent performance in 2006 illustrates the vitality of our major brands which continue to strengthen and gain market share,” chairman Bernard Arnault said in a statement. “The year also confirmed the strong potential of our high growth rising star brands and the Group’s leading position in emerging markets.”
“People look at me and David and they see fashion, they see family, they see sports. I think there are people who want to be a part of that. It’s aspirational.” purs Vicky Beckham as she lays the ground for her new fashion line aptly called dVb.
Nowadays most leading denim brands seem to seek the washed, soft and stylish denim whereas Yoropiko Tailored Denim by Martin Yatming is reverting to the good old days, which is “art vintage” selvedge denim. This style begun with “RMC” jeans which was the beginning of the “made in Japan premium denim hype” in the world market. The designer of RMC, Martin Ksohoh (Martin Yatming above) was born and raised in Hong Kong and now has a house in West Japan (Okayama) city, where he has become the world’s hottest denim designer.
Gola Trainers are a true British classic in every conceivable way. The brand is indelibly printed in the consciousness of every sports mad Brit on the planet and today this classic brand is set to shares its history, style and innovation with the rest of the globe — luckly old globe!
Umbro, the original English football brand, is gaining a reputation for some samba flair. Umbro has been supporting the lesser known sport of beach soccer for sometime and even offers a selection of beach soccer clothing; don’t reckon they’ll need to worry too much about an Umbro Trainer range here — although you never know.
Juicy Couture, the stereotypical babeswear brand from The Golden State, expands into Europe with a 3,000 square-foot store in Milan.
A long list of celebrity friends of Marc Jacobs are turning out to celebrate the designer at his first Marc by Marc Jacobs show in London. The guest list includes Sofia Coppola, Selma Blair, Rufus Wainwright, Naomi Campbell, Isla Fisher and Kate Moss. The show is set for Friday at 7:00 pm at Claridge’s.
Dolce & Gabbana clothing has an unrivalled reputation for synergising High Fashion and Sex Appeal. The fashion house has created an almost esoteric dimension to there fashion. In fact, you could say they’ve discovered the secret of fashion’s version of alchemy!
This season Evisu tributes the coming together of the East and the West, in Japan and the United States.
Paul & Shark, the brand most famously known for it’s inimitable Paul & Shark Shirts and Paul & Shark Jackets, keeps pushing the boundaries of fashion as it presents its S/S 2007 collection.
Has the Bape Hoody lost its teeth. The bape shark hoody is perhaps the best known bape standard and now this piece of fashion history is being superseded by a garment with a softer side, welcome to the Bape Fish Parka and the also the Aloha Resort Camo Parka; it looks like the “parka” bent is designed to give the new style something of a “MOD” come European edge as opposed to the dated Bape Hoody name. The large fish eyes are in distinct contrast to the old shark teeth and are no doubt designed to reflect Nigo’s softer side. The Aloha Resort Camo Parka is a lot busier and has a more traditional Bape feel.
Kitmeout has received a sneak preview of a collaboration between Yoropiko and Eastman Leather Clothing. As one of the hottest new brands around, Yoropiko needs no introduction. Eastman Leather Clothing specialise in making extremely authentic, high quality reproductions of WWII vintage flight jackets and accessories. Established in 1984, Eastman flight jackets have found their way to every corner of the globe. Even to the Silver Screen of Hollywood itself, gracing the backs of the famous in films such as: Pearl Harbor, Space Cowboys and Harts War.
Lacoste funks up the French Riviera for Spring/Summer 2007! Just imagine if Prince threw an Under the Cherry Moon party tonight at the palatial Eden Roc Hotel on the Cap d’Antibes and you had nothing to wear….?? This thought inspired Lacoste creative director Christophe Lemaire for this Spring/Summer 2007 collection. Christophe has taken the relaxed elegance of the 1930’s French Riviera and funked it up!! Referencing the 1980’s but spinning a decidedly contempoary fashion tale. The whole collection is destined to have a major impact in 2007!
Nom de Guerre is a creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi. The concept of the collective is to combine basic and diverse influences from art, fashion, and various New York subcultures to create a composite culture and product.
Paris Hilton has been chosen to become the face of Fila. The American heiress and wannabee actress come singer has signed a deal with Fila Korea to appear in a number of commercials. Fila said it chose Paris to front its brand because of her sexy public image, fashion consciousness and prominant profile. Fila is convinced she will be an important trendsetter for the brand in 2007. In addition to the promotional activities planned from March onward, some of which will also take place in Los Angeles, the sportswear company will also launch a Fila collection by Paris Hilton. According to a spokesman for the firm, details of the collection are not yet known. Keep ‘em peeled for Paris!
The Yohji Yamamoto Y-3 Autumn 2007 Collection released at Hunter College’s basketball court didn’t go down like a Magic Johnson baloncesto covered in vasoline but that’s not what Yohji’s about. The man likes to design in the hinterland where corporate mentality and regimented style fear to tread. The Y-3 Autumn 2007 Collection is poetry in clothe: The big and baggy sweat pants, the over-sized sweaters, the cropped biker jackers… all have an odd but engaging sense of fashion. The word on the vine is that Yohji Yamamoto jeans are also destined to cause a stir in 2007.
The outrageous New Balance x Yoropiko “Hungry Dragon” Limited 574 Project had it’s launch at the Dragon-I in Hong Kong on the 5th. This is without doubt one of the major collaborations of the year, drawing on New Balance’s reputation and Martin Yatming’s unique artistry in denim design. Martin Yatming is famously known as Marin Ksohoh, the designer of RMC.





