etnies clothing + etnies trainers = giving back!
Friday, February 2nd, 2007
Dedicated to giving back to its community and the environment, etnies is highly involved in a variety of charitable causes, sustainable business practices and environmental awareness programs. The brand’s actions include donating shoes to the homeless, helping to build local skateparks, and investing in environmentally sustainable practices and product lines.
For fall 2007, etnies and etnies Girl introduces special project collaborations inspired by the individuality of skateboarding in an urban environment, with artwork from California native Aaron Kraten, the influential street skaters of Stereo Sound Agency, Jason Lee and Chris Pastras, and world-renowned tattoo industry leader Club Tattoo.
Colette’s resident dogs visit their crocodile cousin this season, as the Paris concept shop celebrates its 10th anniversary by collaborating with Lacoste to produce a limited-edition series of polos and sneakers featuring the trendsetting boutique’s canine friends, Caperino and Peperone, created by Kuntzel+Deygas, alongside Lacoste’s signature mascot. The playful series features 14 Lacoste polos, each with a different Cap & Pep design, developed as part of an animated movie about the crocodile’s travels under the collar and down the chest before he finally returns to reclaim his territory.
Paul Smith’s latest advertising campaign for SS07 sees the continuation of the theme of ‘real’ people from the AW06 campaign.
