Yoropiko + Martin Yatming + RMC Jeans
Saturday, February 17th, 2007
Nowadays most leading denim brands seem to seek the washed, soft and stylish denim whereas Yoropiko Tailored Denim by Martin Yatming is reverting to the good old days, which is “art vintage” selvedge denim. This style begun with “RMC†jeans which was the beginning of the “made in Japan premium denim hype†in the world market. The designer of RMC, Martin Ksohoh (Martin Yatming above) was born and raised in Hong Kong and now has a house in West Japan (Okayama) city, where he has become the world’s hottest denim designer.
In 2000, he started to make his idea for a new denim brand RMC. For him denim is an art and very close to human skin. Meaning that it has to be artistic but the same time very comfortable to wear. He came up with an idea of making the back pockets to express the art piece in embroidery. After many years of research and development, he invented a technique to make the pockets soft enough for people to wear comfortable after embroidery. He chose natural colour cotton to be the high quality indigo fabric, then use KIMONO threads for the embroidery for the back pockets. His art is inspired from the history of the ORIENT, and his challenge has been to make the details of the art come to life on denim.
Gola Trainers are a true British classic in every conceivable way. The brand is indelibly printed in the consciousness of every sports mad Brit on the planet and today this classic brand is set to shares its history, style and innovation with the rest of the globe — luckly old globe!
Umbro, the original English football brand, is gaining a reputation for some samba flair. Umbro has been supporting the lesser known sport of beach soccer for sometime and even offers a selection of beach soccer clothing; don’t reckon they’ll need to worry too much about an Umbro Trainer range here — although you never know.
Juicy Couture, the stereotypical babeswear brand from The Golden State, expands into Europe with a 3,000 square-foot store in Milan.
