Le Coq Sportif Clothing + Trainers, High in 2007!
Thursday, February 22nd, 2007
The French brand was founded in 1882 by Emile Camuset. Le Coq Sportif is the French sporting mark with the richest history thanks to supplier partnerships with teams, events and prestigious athletes from the 50’s to the 80’s. Let us quote the French Federation of Football, the French Federation of rugby, supplier of all jerseys for the Tour de France, the delegation of the athletes for the Olympic Games during more than 10 Olympiads, Ajax Amsterdam and Johan Cruijff, Michel Platini, Yannick Noah winner of Roland Garros, Argentina Federation of Football double winner of the World cup, the Italian Federation of Football winner of the World cup in 1982, Guy Drut Olympic champion in 1976, Arthur Ashe, etc … N°1 European brand during the 70’s and the 80’s, Le Coq is back on track since 2006 thanks to a new performing team developing a new exciting project to reposition the French brand as the alternative in urban chic sportwear market. 2007 promises to be another step back to the top for Le Coq Sportif.
Despite being the most counterfeited fashion brand in the world, LVMH Moët Hennessy Louis Vuitton reported a 30 percent increase in 2006 profits to €1.88 billion. “ The excellent performance in 2006 illustrates the vitality of our major brands which continue to strengthen and gain market share,†chairman Bernard Arnault said in a statement. “The year also confirmed the strong potential of our high growth rising star brands and the Group’s leading position in emerging markets.â€
