AG Jeans + Evisu Jeans = Luxury Denim
Friday, February 23rd, 2007
Evisu + AG Jean. Evisu and Adriano Goldschmied have collaborated on a unique and exclusive project to celebrate their 10 years as friends and denim pioneers and have created 1000 pairs of the ultimate luxury jean for Men and Women.
Each of the jeans is made from finely constructed denim made in Okayama Japan. Then the jeans have been hand crafted and manufactured in Los Angeles USA. Each jean is numbered and comes with its own certificate of authenticity. There are only 100 pairs of men’s and 100 pairs of women’s available on line and they are going fast. Own a piece of history while you can.
Fred Perry, the archetypal British MOD brand, intends to explode onto the American market in 2007. “We’ve been around for three seasons, but we’ve purposely kept the business very small,”; said David Ward, sales director for Fred Perry. “This is a proper launch for the first time for the women’s wear business in the U.S. It’s such a major market, you can’t just do it half-cocked. You can’t just bang your little cymbals and hope the whole country will hear”.
DKNY Jeans decides to take a step into the global market. DKNY Jeans has signed an agreement with Club 21 Retail Holdings to take DKNY Jeans into the European and Asian markets. “Club 21 is already a partner in some very important territories in Asia,” said Mark Weber, chief executive officer of Donna Karan International. “This is our opportunity now to do it the right way with the right partners who understand the business and understand the DKNY brand. The opportunity to grow is great.”
Bestford Ltd., owner of the Evisu, is to take control of distribution in the USA and Canada. Ben Sherman had been responsible for Evisu’s distribution for the last five years. According to a statement released by Bestford, the two companies agreed to an early handover of distribution rights. Sherman’s contract was scheduled to expire at the end of this year.
