Archive for February, 2007

Greedy Genius Trainers

Wednesday, February 7th, 2007

Greedy GeniusGreedy Genius has in very short time made a name for itself in the sneaker game. The participation in a recent Toyota commercial is just the tip of the iceberg. Even though they had all this success, they always get compared to Nike and Bape for various reasons. However Greedy Genius comes out and displays their products with unique colorways and different materials of all kind. Greedy Genius will be introducing completely new models next week during Magic in Las Vegas. These are set to release in the upcoming seasons.Greedy Genius Trainers

Burberry Clothes + Thomas Burberry Pants

Monday, February 5th, 2007

Burberry Clothes + Thomas Burberry PantsThomas Burberry is an authentic British contemporary casualwear brand for people searching for modern classics with an edge. Timeless pieces focusing on quality, cut and a deep rooted heritage. This season’s collection showcases the brand’s rich heritage and continues its portfolio of modern, contemporary silhouettes. Outerwear returns to British casual classics, fabrications come in rugged heavy twills, raw edge wools, aged leathers and Prince of Wales checks. Trench and military detailing combine with faded paisley linings. For womenswear the emphasis on the Empire and natural waist is key through belts and rib hems. Colour loss is important and texture is created through stitch tension and thread weight. In knitwear and jersey, variation of fabric weights with oversized cables and textured lightweights. Woven tops maintain a casual feel through over-dyed oxfords, ginghams and checks. The leg silhouette continues to be skinny for both men and women in 5 pocket denim and military twill chinos. Slouchy pleated front pants and shorts for women in military pinstripe address the masculine trend. Wash and rumble treatments evolve the accessories line, rich patents, distressed leathers and over-dyed canvases add character and dimension. Tarnished hardware and chunky detailing continue to define the brand attitude.

True Religion Jeans + True Religion Menswear?

Monday, February 5th, 2007

True Religion Jeans + True Religion Menswear?Following on from an interesting question on the forum, can Californian premium denim brands like True Religion and Joe’s Jeans break into the European menswear market in a meaningful way or will these brands remain the exclusive domain of the fairer sex?

Founded in 2002, True Religion Brand Jeans is a Los Angeles based premium denim company that immediately distinguished itself in the men’s, women’s and children’s markets for its innate and expressive attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes, etc. Since then, the line has transcended into a complete denim lifestyle collection extending its product offerings to include a full range of ready-to-wear (cords, skirts, jackets, tees, blazers, loungewear), and launching footwear, headwear, outerwear and accessories for Fall ’07.

True Religion has received a healthy editorial endorsement by some of the world’s most noteworthy publications such as Vogue, Vanity Fair, GQ, Elle, In Style Lucky, and the New York Times, and counts among its most loyal supporters Madonna, Gwyneth Paltrow, Janet Jackson, Usher, Heidi Klum, Faith Hill, Jennifer Lopez, John Mayer, Steven Tyler and Jessica Simpson.

Jimmy Choo Shoes + Jimmy Choo Couture

Monday, February 5th, 2007

Jimmy Choo Shoes + Jimmy Choo CoutureJimmy Choo has been sold to TowerBrook Capital Partners LP, an international private equity firm. Tamara Mellon, president of Jimmy Choo, will continue to have direct oversight of the accessories firm’s creative direction, image and promotional activities. She will continue to work with Sandra Choi, creative director of the company, and will remain a significant shareholder of Jimmy Choo.

“This new partnership will not only give us the ability to meet the growing demand for our range of products, but also achieve my original vision for Jimmy Choo to be one of the world’s most treasured luxury brands,” said Tamara Mellon.

Jimmy Choo, maker of glamorous accessories favoured by International stars and elegant women worldwide, was launched in 1996. As accessories editor at Vogue UK, the then Tamara Yeardye Mellon sensed a real demand for stylish but wearable shoes and approached Mr Jimmy Choo, a couture shoe-maker based in the East End of London, recognised for his excellent craftsmanship.

Jimmy Choo was born in Penang, Malaysia in 1961 into a family of shoe makers. He made his first shoe when he was only 11 years old. He attended Cordwainers’s Technical College in London and the London College of Fashion. Jimmy Choo has now has a completely independent label called Jimmy Choo Couture.

Alasachini Jeans + Alasachini Apparel

Sunday, February 4th, 2007

Alasachini Jeans + Alasachini ApparelAlasachini Apparel started in 1997 by a young designer name Mr. Nana Addae that handles precise detailing in their denim embroidery and unbelievable vintage fit bespoke denim very cutting edge. Alasachini’s main specialties is their imported Japanese selvedge raw denim, knowing what type of denim that meets their client’s needs, is what they do best. Each jean is hand-finished into the most authentic aged Japanese denim with vintage washes, are all available. Every rivet placed, every button added shows immaculate attention to detail including our embroidery stitch with African stitch style influences and art work on our pockets. Each denim made is under the eye of Simon Yeung a young gentlemen that has been in the denim manufacturing business for more then 15 years from Hong Kong  that houses its own sewing, laundry and sandblasting facilities. Alasachini Apparel is rebirth from an old chapter to a new beginning. Spring 2007..

Miss Sixty Jeans + Miss Sixty Clothes = Sexy Edge!

Sunday, February 4th, 2007

Miss Sixty Jeans + Miss Sixty Clothes = Sexy Edge!Miss Sixty’s sexy edge is never far removed from the catwalk. Their last foray was no different as creative director Wichy Hassan went slightly overboard on the lamés and metallics.

Of course the shine worked beautifully in the cropped gold leggings and the teal kimono-style sweater dress. As usual, denim jeans were the strength, especially the high-waisted wide-leg trousers. And a short-sleeved puffer coat bedazzled with kitschy prints of faces was a perfect example of the Italian brand’s fun personality.

Pepe Jeans + Sienna Miller in S/S 2007

Saturday, February 3rd, 2007

Pepe Jeans + Sienna Miller in S/S 2007Pepe Jeans London is a well established pan-european denim brand with over thirty years of experience. Founded in West London in 1973. The product is distributed in more than 40 countries worldwide and growing confidently. Pepe Jeans London continues its relationship with brand face Sienna Miller and launches a new spring summer advertising campaign fully in March 2007.

Hudson Jeans = denim addict’s fix!

Saturday, February 3rd, 2007

Hudson Jeans = denim addict's fix!Hudson Jeans are best known for their super flattering fit that accentuates the derriere and lengthens the line of the leg. Each pair of jeans are handcrafted in the tradition of fine European tailoring, making them truly one-of-a kind. Both devastatingly sexy and luxuriously comfortable, Hudson is the ultimate denim addict’s fix.

Comme des Garçons Clothing + Vision!

Saturday, February 3rd, 2007

Comme des Garçons Clothing + Vision!Comme des Garçons is a Parisian fashion label headed by Rei Kawakubo, who is also its sole owner. Comme des Garçons has a dozen boutiques and approximately 200 vendors around the world. Each year, the company grosses in the neighborhood of $150 million. Comme des Garçons has been most recently brought to attention on Project Runway when designer, Michael Kors, suggests that a dress “looks like Comme des Garçons goes to the Amish Country.”

Rei Kawakubo an avant-garde Japanese fashion designer, founder of Comme des Garcons, specializes in anti-fashion, austere, sometimes deconstructed garments, sometimes lacking a sleeve or other component. Her garments are primarily in black, dark gray, and white, often worn with combat boots. Rei Kawakubo has inspired many new designers like Belgian Martin Margiela and Ann Demeulemeester, as well as Austrian designer Helmut Lang. The newest offspring of Kawakubo’s fashion think tank is former apprentice Junya Watanabe, who has recently attained much attention in the fashion business.

Diamond Supply Co. Jeans x Know1edge

Saturday, February 3rd, 2007

Diamond Supply Co. Jeans x Know1edge Selvage DenimDiamond Supply Co. Jeans x Know1edge Selvage Denim Collaboration available S/S 2007. The denim collaboration reputedly comes in 3 different washes and the look is said to be well worth the wait.  Both Diamond Supply Co. Jeans x Know1edge brands have have a well respected reputation for designing unique and forwarding-thinking denim and apparel.

Marc Jacobs & Oscar de la Renta, For Fur?

Saturday, February 3rd, 2007

Marc Jacobs & Oscar de la Renta, For Fur?As part of PETA’s “Rather Go Naked Than Wear Fur” Campaign, a group of plucky volunteers stood on the corner of Melrose Place in Los Angeles on Thursday in only a PETA banner to protest the opening of the Oscar de la Renta store. The store had originally been planed to open Thursday, but is still under construction. “We’re targeting Oscar de la Renta because they sell fur,” said protestor Melissa Sehgal, who added the demonstration was also directed at Marc Jacobs which has three stores on the street for using fur. Sehgal said PETA hopes the two companies will sign a written agreement promising to stop selling fur.

etnies clothing + etnies trainers = giving back!

Friday, February 2nd, 2007

etnies clothing + etnies trainers = giving back!Dedicated to giving back to its community and the environment, etnies is highly involved in a variety of charitable causes, sustainable business practices and environmental awareness programs. The brand’s actions include donating shoes to the homeless, helping to build local skateparks, and investing in environmentally sustainable practices and product lines.

For fall 2007, etnies and etnies Girl introduces special project collaborations inspired by the individuality of skateboarding in an urban environment, with artwork from California native Aaron Kraten, the influential street skaters of Stereo Sound Agency, Jason Lee and Chris Pastras, and world-renowned tattoo industry leader Club Tattoo.

Lacoste Polo + Lacoste Trainers = 2 the dogs?

Friday, February 2nd, 2007

Lacoste Polo + Lacoste Trainers = 2 the dogs?Colette’s resident dogs visit their crocodile cousin this season, as the Paris concept shop celebrates its 10th anniversary by collaborating with Lacoste to produce a limited-edition series of polos and sneakers featuring the trendsetting boutique’s canine friends, Caperino and Peperone, created by Kuntzel+Deygas, alongside Lacoste’s signature mascot. The playful series features 14 Lacoste polos, each with a different Cap & Pep design, developed as part of an animated movie about the crocodile’s travels under the collar and down the chest before he finally returns to reclaim his territory.

“To see our dear Caperino and Peperone play with the big brands is one of our little personal pleasures,” said Colette art director Sarah Lerfel. “It is an old dream from 2004 to have their paths cross that of the famous crocodile. This encounter gave birth to a series of products typical of Colette: some ‘never-seen,’ ‘very limited,’ and therefore ‘collector!’”

Paul Smith Clothing & Shoes

Friday, February 2nd, 2007

Paul Smith Clothing & ShoesPaul Smith’s latest advertising campaign for SS07 sees the continuation of the theme of ‘real’ people from the AW06 campaign.

The campaign continues to focuses on individuality with around 20 ‘real’ people including number one selling recording artist Mika and a member of the band, All American Rejects being shot by photographer Julian Broad. The campaign will be featured in GQ, Vogue, and Elle amongst other publications.

The campaign was shot at the studio called Master Shipwrights House in Deptford south east London on the banks of the Thames. The studio has changed very little since it was occupied by its Maritime owners in the 1700s. The shoot adopted the style of old fashioned portraiture and the studio space afforded the models to ‘sit’ for the photographer in ways that their Victorian predecessors did for painters.