Great British icon, Ben Sherman and Gibson Guitar the world’s greatest guitar company, are working in association for summer 2007.Â
Both Ben Sherman and Gibson Guitar will collaborate to create money-can’t-buy rock experiences by creating bespoke Gibson guitars for iconic musicians plus staging secret gigs at various locations. Keep your eyes peeled for these events and report any news so we can all get a butchers.
Scarlett Johansson has teamed with Reebok to create a new sportswear collection, called Scarlett Hearts. The collection currently includes tracksuits, leggings and reebok trainers.
Scarlett Johansson (born November 22, 1984) is an American actress. She rose to fame with her role in 1998’s The Horse Whisperer and subsequently gained critical acclaim for her roles in Ghost World, Lost in Translation and Girl with a Pearl Earring, the latter two earning her Golden Globe Award nominations in 2003. She has been named the “sexiest” or “most beautiful” woman alive by several publications.
This looks like being one of the better celebrity/brand collaborations and much more than a quick smash and grab campaign.
Psycho Cowboy was relaunched by the danish fashion house BTX in the Autumn 2006. Psycho Cowboy is a high-end brand. High quality, unique design, something special for the very fashion oriented consumer. The brand includes female as well as male collections. The typical consumer is probably between 20 and 30 years of age. He or she has an urban life style, is into fashion and culture, is well educated and has a clear opinion of own identity and the society that sorrounds us. Psycho Cowboy is created in the Latin Quarter of Copenhagen, where the design team take their inspiration from street life subcultures, pop music, R’n'B and the most progressive features in the fashion scene today.
2007 is built around two stories . Guerilla chick is a grunge inspired, “Che Guevarra meets Avil Lavigne”, story with strong influences from the bauhaus movements. The style is graphic and layered with a strong mens wear influence. Gallery has a decadent early nineties feeling inspired by Andy Warhol in a polished punkway. Matt/shiny effects, simplified silhouettes and flashes of neon.
Mariah Carey is the new face, or should that be butt, of Pinko jeans. Mariah’s unveiling of of a specifically made pair of Pinko jeans hit the net to a mixed reaction. Mariah Carey follows in the footsteps of past Pinko “faces†Naomi Campbell, Elle Macpherson, and Eva Herzigova.
“I don’t think anyone should be banned from anything. There should not be a precedent,†she said. “That cannot work if you are naturally a size zero. As long as it’s not leading people to do harmful things to themselves to achieve that then it’s fine.” Pinko’s president and founder, Pietro Negra Pinko said Carey was chosen for their current campaign because she balances beauty and musical talent. “Music is the greatest channel of communication; it reaches across the generations, perfectly reflecting the Pinko brand’s goal: to design clothes for women of all ages,” Pinko said.
To celebrate its 25th anniversary last year, Italian jeans and fashion label Replay launched a limited edition pair of jeans. This has resulted in a new line of jeans called Replay Collectors. The line consists of a limited edition range of high-end jeans which signifies the company’s direction. “The beginning came out of the idea of the 25 th anniversary model,†said Replay chief executive Marco Bortoletti. “The idea was to give continuity to the success of that model and reinforce the idea and the roots of Replay, and create a longer-lasting project.â€
Replay Collectors will hit stores this spring. The range is based on the anniversary jean, which was made from raw denim and sold in its own Replay briefcase. The jean’s defining feature was a gold-plated silver button which could be removed and worn as a cuff-link. At $500 (£260), only 1,000 pieces of the model were made, split equallly between men and women.
The Collectors line will first feature organic jeans – the current rage among environmentally conscious fashionista’s – made from organic cotton and washed with biodegradale soap. Buttons are made of vegetable-tanned leather and will be sold in recycled paper. Borletti said it was Replay’s intention to contribute in “some small way†to bringing awareness of environmental issues to the public.
Replay Collectors will introduce three or four new collection a year for the next two years, with a production of about 4,000 pieces. Distribution will be worldwide, in almost 200 Replay stores. Prices for a pair of jeans will average about €200.
