Hugo Boss Clothing + HUGO Clothing S/S07
Sunday, March 11th, 2007
HUGO, the ultimate cool chic style for S/S 2007.
“Hardcore softwear” is the dominant force in the HUGO Spring/Summer 2007 collection. Military khaki meets powdery pastels; parkas, shirt trench coats and bomber jackets meet smarty blazers, and pinstripe vests ruffled with mini-dresses.
In short, the leisure look meets cool elegance. The combination is what creates the signature HUGO look that always seems relaxed and is still chic - but never overdressed. The must-have of the season for Him and Her is shirts designed to be worn city-style.
Lyle & Scott continues to make in-roads into the contemporary fashion scene with an expanding collection of high quality and high fashion polo shirts, sweaters and jackets. With fans as diverse as The Arctic Monkeys to Cristiano Ronaldo, the brand appears to have an enviable ability to sit comfortably in both the traditional golfing and high fashion scenes.
Wrangler, the denim brand renowned for a traditional bent, steps into the premium denim hi-fashion flare arena. Wranglers decision to open a new concept store on London’s Carnaby Street is a clear indication of their intent.
