Original Fake introduce a 501 based style raw selvedge denim jean. The Original Fake Spring 2007 Collection will retail at 178 Euros and is bound to attract a lot of attention and punters. The only issue that could be on the horizon is the potential for confusion with the original fake denim brand: Fake London Genius. It’ll be interesting to see how this one pans out over the coming months.
Premiered last magic was the Collaboration between Crooks & Castles and uber footwear brand Creative Recreation. The “Luciano” with the Crooks & Castles chain stripe patterns plus bandito foot bed art is scheduled to be in stores this month!
For those unfamiliar with Crooks & Castles, this is their marketing spiel: “Crooks & Castles have always routed for the villain whether it be in a movie, a comic book, a novel, a rap song or everyday life. Growing up in Los Angeles during the 80’s & 90’s we became a part of this villainous lifestyle. Gangs were everywwhere – the hood, the city, even middle suburbia. Most had no choice but to adapt to the environment. Some were able to escape or even channel what they’ve learned on the street into something lucrative. What caught our attention in the mid 90’s was independent fashion/graphic brands. After years of learning the in’s & out’s of the business by starting a brand without any knowledge of how to start or run a clothing company, we’ve finally come to this… “Crooks & Castles”! The concept was easy. “Crooks”, criminals, pimps, hustlers, thieves, etc. And “Castles” those who got rich by becoming a crook.”
The guys at Dsquared continue to push the boundaries of fashion modernity with their comtemporary chic-couture style. Dsquared is growing into a mainstream fashion brand and can rightfully claim a place alongside the fashion legends that inspired Dean and Dan Caten, brands like Dolce & Gabbana, Versace and Moschino. The Dsquared S/S 2007 collection has all the edge with come to expect from brand and will delight both dedicated followers and casual observers.
Dsquared² is a fashion label created by two Canadian brothers, Dean and Dan Caten. In 1991 they moved to Milan, Italy to pursue their dreams of fashion and creating their own company. In 1995 they debuted their very first men’s collection, and in 2003 the very first women’s collection debuted as well.
Since then, DSquared²’s fashion lines have been worn by celebrities such as Justin Timberlake, Lenny Kravitz, and Madonna. In 2002, the brothers designed over 150 pieces for Madonna’s Drowned World Tour and “Don’t Tell Me” music video. Dean and Dan has also been featured on America’s Next Top Model.
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