These outrageous Balenciaga shoes where inevitably the centre of attraction at Balenciaga’s Fall 2007 press parade. For obvious reasons this Balenciaga shoe is called the “IT” and has a Jimmy Choo meets Microsoft feel to it. The question on many fashionista’s lips is: “What do you wear with the frigging things?”
Italian sportswear firm Ellesse is to launch a new ski collection this fall, thereby returning to its roots. The company last made skiwear more than ten years ago and was their first product to enter the market in 1959, contrary to popular belief that it was tennis, for which Ellesse is currently best known. The new skiwear line will be retro Eighties in style, with a colour palette to match. The Ellesse name is based on the initials, L.S., of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established Ellesse among the elite alpine social circles, making it the ultimate aspirational brand. The immense success of Ellesse in winter sports clothing provided a perfect passport to expand the brand and transfer the design philosophy into the equally prestigious world of tennis.
Helios House, BP’s eco-friendly gas station in Los Angeles, have kitted their petrol pump attendants out with Earnest Sewn jeans. BP label Helios House as “a green experiment at the pump.” and is set to lead the way into a more environmentally responsible future.
Earnest Sewn have clearly discerned the importance of environmentally and ethically responsible fashion and this is an intelligent move on their part. Earnest Sewn is a denim brand that sets itself apart by updating the American heritage lifestyle and offering a uncompromising collection of denim and denim related products that reflect an unprecedented commitment to quality and workmanship. Designed and launched by Scott Morrison, the Earnest Sewn design principle is literally translated as ‘product sewn in earnest’. In staying true to this ageing value system, we incorporate ingenuity, integrity, detail and authenticity in every item we make. The production of each garment is typically overseen by three people, and they monitor the garment’s progress from start to finish, at every stage: design, sourcing, cutting, manufacturing, dry processing, wet processing, trim, inspection, packaging and ultimately, shipping.
