Burberry Sport + Burberry Icons Clothing
Friday, March 23rd, 2007
Burberry is set to expand its Icons collection to include sportswear and eveningwear. Just hearing the words Burberry and Sportswear in the same sentence is bound to send a shiver down the spine of Burberry’s traditional customer base. That said, Burberry surely learnt a major lesson following the Burberry Baseball Cap fiasco and will do all they can to ensure there’s no repeat. In fact, it appears Burberry will be focusing their sports collection at the apres ski brigade. The Burberry Sport collection will apparently be released in the autumn and will be available through their London and New York showrooms. Burberry Sport also has a new logo that appears on sweaters, caps and coats. If rumours are to be believed the puffer jackets have fox fur trim, which if true is a retrograde step for this major fashion house. Let’s hope this is just an ugly rumour.
So Madonna has diversified once again. The magic morphing power of mad Madge is simply unrivalled; she’s truly a unique phenomenon. Madge’s latest venture, M by Madonna, is a clothing line available at H&M and is aimed at a wide customer base for extra buck power. “This is very different from our past collections,” said Jennifer Ugliaro, a spokeswoman for H&M in the U.S. “It’s a broader, more classic collection.”
Exclusively available at Selfridges on Oxford Street, London, Invisible Inc jeans, is a premium designer denim label for the enlightened. The Invisible Inc collection includes Japanese Red Selvedge denim made on traditional shuttle looms and organic cotton T-shirts You will know Invisible Inc from its distinctive logo, which is the signature of the designer Punky (translated from Sanskrit to English his name Pankaj means Lotus Flower). The Lotus Flower, which is regarded as sacred in Egypt, India, China and Tibet, is also used in Yoga to symbolise the Chakra.
