Evisu Jeans + Puma Evisu = Go Green
Wednesday, April 11th, 2007
There’s Green and there’s GREEN denim. Most of us think of Sugar Cane, Loomstate, Edun or a list of other Eco-friendly denim offerings when we think of GREEN jeans. Evisu, however, have opted to take it literally and offer a pair of green-hued jeans. To quote the guys: “In addition to ring spun denim with which Evisu has built a solid foundation to their denim assortment in Spring/Summers past, Evisu are now adding an exciting new colour to their offering. For this Spring/Summer, they launch a green shade that will literally make all your friends green with envy. The Evisu designers found the inspiration for this hue when looking through piles of vintage Japanese indigo, as well as kimonos and workwear, all fell in love with it.”
Puma Trainers to cross the German/French border? PPR announced that it has taken a 27% stake in German sportswear retailer Puma. The French luxury goods group confirmed that it planned to take over the rest of the company for €5.3 billion. With the sale of their stake to PPR, siblings Gunther and Daniela Herz, until now Puma’s largest shareholders, have relinquished all control of Puma.
