Dr Denim Jeans + Scandinavian Jeans
Friday, April 13th, 2007
Dr Denim Jeans - a new Scandinavian interpretation of fashion denim with focus on the product. Experimental fits, forbidden combinations, anachronistic details and “fair” pricing as opposed to cost-plus pricing have been critical features of the collection from the beginning. With a wide range from 59″ flat-finished denims to 29″ selvage denims, the Dr Denim Jeansmakers collection draws on a more than century-old tradition of garment manufacture with its modern dressed up look, combined with subtle details that remind us of the historical roots of good old denim production.
Londoners Swear makes footwear that are neither shoes nor trainers but live in the strange hinter land in the midst of this realm. Swear shoes are for those who have grown tired of trainers and want to try something different, without foregoing the attitude of the trainer rebellion. Swear shoes has gained a wide cult following and dominates this niche market for the weird and wonderful. Swear to be Strange!
