Organic Jeans + Organic Denim = Original Sugar Cane Jeans!
Monday, April 23rd, 2007
Organic cotton used to create so called organic jeans is all the rage at the moment. According to Sugar Cane’s UK brand director, Paul Morarji, though, bar all the hype, it’s actually nothing new. “We have always offered an organic denim, ever since we started producing jeans in 1975,” he says. “The cotton and the sugarcane we produce are not treated with any chenicals and are 100 per cent organically grown in Japan and Hawaii. The indigo we use is 100 per cent pure indigo, which we have developed to dye our denim using traditional Japanese dyeing techniques, by hand. Our textile experts were the first in the world to produce a selvage denim fabric made from woevn cotton yarns and sugarcane fibres way back in the mid-’70s.
“Also, sugarcane fibres contain essential amino acid enzymes necessary to fuel and rejuvenate other bodies. Likewise, by-products from sugarcane are used to fuel cars in Brazil in order to have a less harmful impact on the environment, as opposed to burned fuesl of a purely fossil origin.” To all those brands only just getting on the eco-issue, put that in your pipe and smoke it!
The highly anticipated KILO GOODS Spring Collection arrives on shelves this week with a worldwide rollout to retailers in Japan, Europe, Canada and the United States. The KILO GOODS Spring delivery continues to raise the bar with quality technical construction and fresh directional design. “The KILO GOODS spring collection is inspired by the attitude of Miami lifestyle in the 80’s,†explains Erik Marino, co-founder of the brand. “It isn’t literally interpreted in the graphics but the color story and mood reflects that era of decadence and style.â€
