Seven Jeans, Going, Going, Gone!
Monday, July 30th, 2007
VF Corp has acquired Seven for All Mankind a leading premium denim brand for an estimated $775 million! Eric Wiseman, VF’s president said: “A business like Seven For All Mankind, it’s clearly a lifestyle brand, clearly has international potential and it has a great direct-to-consumer opportunity. We weren’t really in the premium jeans space and we don’t have a big portfolio of contemporary brands, but we were looking for a platform to build from. We think Seven, positioned in Los Angeles, will be a great platform for us.”
The question now is how will VF Corp grow the Seven for All Mankind brand to justify the $775 million price tag?
This is the third shoe of the series to come out from Greedy Genius x Barneys New York. This shoe consist of black patent leather with black lux leather and silver foil. These shoes will be sold exclusively at all Barney NY stores. Limited to only 150 pairs. These sneakers are in stores now.
