AS Jeans worn by Margherita Missoni
Tuesday, August 21st, 2007
Margherita Missoni and Boy George have at least one thing in common, AS Jeans. Ammar Belal the man behind the AS Jeans label has quite a lot to say about denim:
“The aim of a jeans company is to come up with jeans that fit the greatest number of women to maximize profits,” said Belal. “At the most, each brand specializes in a particular body type and different silhouettes are designed for the maximum women having that body type. Custom-made jeans are made specifically to fit your body. A pair of jeans that fits well is an eight out of 10, but one that is made only for you is a 10 out of 10.”
AS Jeans with all the bells and whistle can set you back up to $1,000! South American pop star Jocelyn Martinez has a pair with hand-painted detailing and Swarovski crystal detailing. In New York, As Jeans are stocked at Patricia Field and Blond.
