AS Jeans worn by Margherita Missoni
Margherita Missoni and Boy George have at least one thing in common, AS Jeans. Ammar Belal the man behind the AS Jeans label has quite a lot to say about denim:
“The aim of a jeans company is to come up with jeans that fit the greatest number of women to maximize profits,” said Belal. “At the most, each brand specializes in a particular body type and different silhouettes are designed for the maximum women having that body type. Custom-made jeans are made specifically to fit your body. A pair of jeans that fits well is an eight out of 10, but one that is made only for you is a 10 out of 10.”
AS Jeans with all the bells and whistle can set you back up to $1,000! South American pop star Jocelyn Martinez has a pair with hand-painted detailing and Swarovski crystal detailing. In New York, As Jeans are stocked at Patricia Field and Blond.
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August 29th, 2007 at 9:08 pm
Went to PF’s….these jeans are bloody awful! There was one pair left- and the sales person warned me that they had hung there for months already. There is nothing special about these…they seem to be a rip off of what is already out there. AS JEans rock-my ass! Save your pounds/dollars/ whatever and go for the real thing. So tired of spoiled little socialites who are self-proclaimed designers! True vison and art is a dying thing.
One more note- all his label is just a few seasons old, rip-offs of what has been done. Certainly edgey and trendsetting in a third world country, however totally taudry and behind in the modern world. Belal- use your own ideas on how to apply sparkles.