G-Star Jeans + The G-Star Denim Mission
Thursday, September 13th, 2007
Denim is the essence of the G-Star brand. It expresses individuality and accentuates a state of mind. Whether it brings a raw edge to formal wear or gives that elegant touch to leisure wear, it is always an addition to ones personality. It gives you a pure and raw edge.
G-Star admire the retiring nature of denim and have made it their quest to continuously explore the many aspects and possibilities of what G-Star believes is the most beautiful raw material to work with. G-Star are into denim and that drives them to continuously experiment with it, developing innovative treatment techniques, unconventional designs and looking beyond the G-Star jeans collections for the use of denim in new ways.
With know how that G-Star acquired over the years and the craftsmanship that G-Star have developed, G-Star is trying to contribute to the development of denim. It is a journey that will continue through time, always respecting and honoring the product. With their collections G-Star present to you the results of that continuous journey.
Apparently the entire fashion world is talking about Gio-Goi? Vivienne Westwood cited the brand as an inspiration and it was voted best selling label by The Face magazine… Some major stars of fashion, music and media have been seen sporting the brand. Gio-Goi claim their current success is due to their rich history which is rooted in music and fashion. Apart from the well publicised collaboration with Pete Doherty and, to a lesser extent, The Babyshambles this summer, Gio-Gio has also been spotted on David Beckham, the raunchy Amy Winehouse, The Enemy, Liam Gallagher and a long list of other stars and wannabees. The brand claims it successful come-back will continue as it looks to develop star-studded style!
