Moschino Jeans now Love Moschino
Thursday, November 29th, 2007
It’s the end of the Moschino Jeans era! But fear not, a new dawn rises with Love Moschino. Moschino Jeans was created in 1987 and quickly became recognised as one of the most edgy denim brands of the time. The brand has lost some ground over recent years so hopefully this new venture will inject new life into Moschino denimwear. Why the new name? Apparently Moschino wants to instil the qualities of LOVE into it’s denim collection: empathy, feeling and closeness.The first Love Moschino collection will be distributed in stores beginning of June 2008. Would Franco approve?
The annual British Fashion Awards at Lawrence Hall, handed Stella McCartney Designer of the Year award; only the fifth time a women has taken the award in 20 years! Vivienne Westwood recieved the Outstanding Achievement Award and Anya Hindmarch took the award for Best Designer Brand. Not surprisingly, Marc Jacobs store was awarded Best Retail Concept. The British Fashion Awards are an industry event sponsored by the British Fashion Council.
