Gravis Footwear + CRASH CoLab
Sunday, December 9th, 2007
Famous for fusing art and footwear, Gravis and premier graffiti artist, CRASH, today unveiled their limited edition collaborative shoe, the Gravis x CRASH Lowdown Hi-Cut LX.Â
Gravis’ ever popular Lowdown Hi-Cut LX is the canvas for the project, where a custom CRASH print is embossed on the black leather quarter of the shoe. Iconic CRASH colors floss the sneaker in red, yellow and blue shoelaces and are complimented by a custom Gravis x Brook Ave by CRASH label on the back.  Â
“Gravis is psyched to have worked with an artist of Crash One’s caliber. His signature style and iconic status is a perfect marriage to the Gravis brand†said Joe Babcock, Gravis Product Manager. “We’ve been blessed to work with high profile artists world wide and welcome Crash to the Gravis Family with open arms. His Lowdown HC LX turned out fantastic!!!â€Â Â
The Gravis x CRASH Lowdown Hi-Cut LX is being produced in limited quantities and will be sold exclusively at Gravis Black Box dealers in the US and Japan, as well as Brook Ave flagship stores in New York and Tokyo.Â
ABOUT GRAVIS
Since 1998, Gravis has been creating premium footwear and bags that bridge the gap between action sports function and sophisticated style. Gravis derives its creative inspiration from sport, classic design and contemporary music and art, and combines these elements into every product it makes. Working closely with a team of professional surfers, snowboarders, musicians and artists, Gravis develops shoes, bags and accessories for today’s active lifestyle.
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