Would you hire or fire the team that wrote the marketing for BOSS’ new scent PURE BOSS?
“The new men’s fragrance from BOSS fuses the energy of a successful man with the pure, unstoppable thrust of a cascading waterfall. BOSS PURE is an aquatic scent with a cool, fresh note and a masculine elegance, created for ambitious men who seek ever-new challanges and embody clarity and drive.”
“Research and Markets” just published a report covering the latest of green textiles and apparel. According to Research and Markets “green fashion” is the way forward and the future for the industry is looking very rosie.
Going green is still a hot news item and environmental issues are being addressed. Research and Markets reports it’s a shame recycling activity remains at a low level for economic and quality reasons. Retailers do try by promoting recycling schemes, and voluntarily attaching “eco-labels” to garments to give environmental information. Research and Markets points out, these labels shows us varying levels of success in the marketplace, and they focus on different aspects. Varying from “best practice” in manufacturing to a single aspect of an item such as its environmental or social attributes.
Markets and Research mentions other initiatives, which aim to encourage safe and eco-friendly chemical production such as REACH (Registration, Evaluation and Authorisation and Restriction of Chemicals). In the USA the Toxic Substances Control Act (TCSA) enables the US Environmental Protection Agency (EPA) to track industrial chemicals produced in or imported into the country.
The production of organic cotton growing quickly, but unfortunately only covers small fraction of the global cotton output. There is hope says Markets and Research report, as organic cotton is being adopted by high profile companies such as C&A, Coop, Nike, Wal-Mart, and Woolworths. The report concludes its research by naming brands and manufacturing companies that are pursuing environmentally friendly strategies such as NOHARM, American Apparel, Gap, Interface, Patagonia, and Wal-Mart in the USA.
