Missoni Clothing goes Green?
Thursday, January 1st, 2009
Can a Missoni change its spots? Perhaps…
GREEN RABBIT: Limited Edition New York is diversifying beyond its environmental slogan T-shirts, totes and jogging outfits. For its fourth fashion icons collection, Angela Lindvall, Teresa Missoni and Irina Lazareanu have designed T-shirts for free, and are joined by an unlikely ambassador for the green movement — an electronic rabbit. LENY has partnered with best-selling Wi-Fi rabbit Nabaztag, which gives out information such as the weather or stock market movements. The special-breed LENY rabbit, of which 500 exist, will tell you one green thing to do daily, like forgo the air-conditioning. “It’s going to be a wake-up call,” said founder Mariel Gamboa, who started the Tranoï boutique trade show in Paris before creating LENY. LENY also has dipped into denim with a pair of organic, handwoven jeans made with U.K. premium denim label Sharkah Chakra. Hard-hitting messages on the 140 euro, or $180 at current exchange, Ts, which go on sale next month, include Australian stylist Brana Wolf’s “You’ve been warmed.” Proceeds go to Al Gore’s Climate Project, for which LENY hopes to raise 200,000 euros, or $258,000, this year.
