Aquascutum A/W 2009 - Understated British Elegance
Sunday, May 3rd, 2009
For Autumn/Winter 2009, the Aquascutum London collection references the brand’s heritage for creating elegantly-tailored, modern city pieces. The iconic 1960s film ‘The Collector’ was taken as the primary reference, with the style of Terence Stamp informing the look. Under the design direction of Graeme Fidler, Head of Menswear Design, the collection continues to develop whilst celebrating the British hallmarks of Aquascutum – attention to detail, craftsmanship and authenticity.
Outerwear forms the heart of the collection, including the trench coat, which this season is re-worked in leather and heavy melton wool jackets and coats with leather detailing. Aquascutum is one of only a few remaining British luxury brands to still manufacture the majority of its outerwear, including all trench coats at its Corby, Northamptonshire based factory. ‘Made in England’ reaffirms the company’s luxury positioning and its commitment to ensure impeccable standards are maintained, whilst continuing to support and nurture the British textile industry.
The AquaMac, the ultra lightweight foldaway mac that is perfect for the inclement British weather, is updated with a ‘Primaloft’ wadding for warmth and new colours added include olive, mustard, silver and deep red.
The finest nappa leathers are used to create three luxurious coats. The trench coat features the authentic detailing of epaulettes, gun flap, belt and wrist straps with a narrow silhouette. The shearling lined jacket features zip pockets and detachable fur collar, whilst the short bomber adds a sporty touch. New downfilled coats provide warmth: from a sleeveless, functional gilet to a blouson with detachable quilted house check hood. Each is made from a high tenacity nylon, making them wind and rain proof.
A luxury story at the top end of this collection showcases a prestigious range of modern, hand-finished, full canvas suiting, eveningwear, and coats inspired by icons of the silver screen such as Humphrey Bogart, Richard Burton and Michael Caine. These pieces deliver the ultimate in traditional craftsmanship and exclusive fabrics, with a contemporary silhouette. The collection includes four suit styles; one, two and three button single breasted and a tuxedo; each has a strong sartorial edge particularly when worn with the hand-finished shirts and knitwear.
Understated British Elegance. The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to protect English gentlemen and ladies from the elements and preserve their stylish appearance.
This understated approach to solving a perennial fashion problem (how to look elegant in the hustle and bustle of city life) has continued for over 155 years.
Fine craftsmanship, luxurious tailoring and attention to detail have been applied to all matters sartorial, creating a company with a quintessentially British point of view for whom the pursuit of style is a way of life.
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