Archive for June 4th, 2009

Evisu appoints Scott Morrison as CEO

Thursday, June 4th, 2009

Evisu appoints Scott Morrison as CEO Evisu appoints Scott Morrison as CEO

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, improve the product and move the collections into a more contemporary style, which suits both European and American markets. Morrison is going to oversee all markets except Japan, where the brand was founded in 1991.

Evisu will move their worldwide headquarters to New York from Hong Kong, where its parent company Bestford Ltd. is based. Bestford and Peter Caplowe acquired the Evisu trademarks for all markets outside of Japan from Evisu founder Hidehiko Yamane in February 2006. The transaction was funded by New York based hedge fund Indus Capital Partners, which owns a majority stake in Bestford.

Evisu posted sales of about $30 million at wholesale outside of Japan, with less than $4 million of that in the U.S. There are 19 freestanding stores outside of Japan, with none in the U.S. Yamane still owns and operates the business in Japan with 61 freestanding making a profit of $50 million annually.

A small capsule collection of Evisu’ new direction will be shown at the Pitti Uomo in Florence and Bread & Butter in Berlin this summer. The fully overhauled collection will be ready for Autumn/Winter 2010 deliveries.

Scott Morrison, 36 years old, created in 1999 the instantly popular Paper Denim & Cloth label. As President and designer he quickly established the growing operation as one of the world’s premium denim brands. Inspired by that growth he began incorporating other areas of personal and cultural interest into the budding lifestyle concept. After almost 5 years at one of the first American success stories in the premium denim market Morrison decided to leave in 2004 to found and design the dual-fold concept, “Earnest Sewn” and “An Earnest Cut & Sew”. This venture lasted till March of this year, and with his hiring at Evisu he is again back in the denim business, this time at the helm of one of the world’s most iconic brands.

Interesting fact - The original Kitmeout was the first website in the world to sell Evisu online back in 2000!

Posted in Fashion | No Comments »

Rivet De Cru Jeans by Ruben Dario Campos

Thursday, June 4th, 2009

Rivet De Cru JeansBrand shout on Kitmeout:

Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, Was launched by long-time denim designer Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 18 years of Denim sales and design experience.

After many years of sales at the helm of Italian Denim Brand Parasuco Jeans, Ruben decided to venture out on his own. A decision that would decidedly change his life for the better, and put him well on his way to learning the art of premium denim design from scratch.

In 1999 a new option presented itself in an alliance with the RP55 Group, where he was able to successfully sharpen his skills in fabric selection, laundry and trim selections in order to create a brand that would become synonymous in the industry with great premium washes and a perfect fit, Azzure Denim was born. After almost a decade and a few brands later, Ruben once again felt the need for change and wanted to renew his first love, premium jeans.

Once again Ruben was now in a position to truly express himself and fill the void in the market with something he felt had been missing. From intricate washes, with destroy accents, carefully positioned hand brush areas and creases, he was now designing the jeans that would leave a timeless denim impression in our closets. Rivet De Cru which means vintage rivet in French, carries Ruben’s initials, a brand that finally would hold his seal of approval.

” We treat our jeans like paintings, using the denim as our canvas, the washes as our medium, and the premium denim lifestyle as our inspiration for our design, to create the perfect pair of jeans” … Ruben Campos

With striking washes and fresh new product every month, he has been able to sell to an international market and some of the leading boutiques in the United States. Combining a love for Americana West and Premium European Fashions, Rivet De Cru’s look and feel will separate it from your normal pair of jeans.

The signature RV back pockets and 120 different ways of execution are also other factors in its efforts to remain timeless. Rivet De Cru jeans are currently being sold from the beaches of Los Angeles & Miami, to the streets of England & New York, and in the walls of Harvey Nichols in Dubai.

” Rivet De Cru Jeans - Timeless premium denim in a world of constant change!”

Posted in Fashion | No Comments »