Stella McCartney Bambi Campaign
Tuesday, July 21st, 2009
Stella McCartney passion for animal welfare appears to be the force behind her Bambi-inspired ad campaign for autumn. The campaign, shot by Ryan McGinley in the woods of Worcestershire, England, features cinema’s most famous deer and his pals Thumper, Friend Owl, Flower the skunk — and assorted butterflies and bluebirds. “I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney, referring to the late Linda McCartney. “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi,” she added. Model Sigrid Agren is pictured stroking a live fox, while the Disney characters have been layered onto the photos. The art direction was done by McCartney’s in-house team, together with Partner and Partner in London. The ads will break as double-page spreads in the September issues of French, Italian and British Vogue, V and Another Magazine.
