LRG x Oakley Colab
Saturday, August 29th, 2009
Lifted Research Group, Inc. (L-R-G Clothing Company) is proud to announce an exclusive collaboration with Oakley. This collaboration will introduce two limited edition Oakley A Frame snow goggles set to hit the shops for 2009. Each model is available in one of two exclusive L-R-G designed styles.
L-R-G will keep your eyes shielded this winter with Oakley’s legendary A Frame goggle, an innovative design that has become the benchmark for fit, comfort, and optical performance on the snow. Integrated surge ports provide controlled airflow to the F3-coated anti-fog inner lens and combine with the precision of High Definition Optics (HDO®) for unbeatable clarity in just about any condition. Triple-layer face foam with moisture-wicking fleece provides a luxurious fit, and the articulating outrigger strap attachments are engineered to work with or without a helmet.
The L-R-G x Oakley A Frame Purple goggle features L-R-G Interlocking Trees all-over printed on the frame and the L-R-G logo is laser-engraved on the lower corner of the Black Iridium® lens. The L-R-G x Oakley A Frame Black goggle gets a mirror polished black frame finish combined with a special Gold Iridium® lens, featuring an innovative etching technique that adds the L-R-G landscape detail across the entire lower edge of the lens. This model will also include an additional replacement lens with the smaller L-R-G logo laser-engraved in lower corner. Both L-R-G designed editions are coordinated with matching straps bearing L-R-G x Oakley logos on opposite sides.

For London Fashion Week, Madame Tussauds is bringing together topmodel Kate Moss and America’s Next Top Model’s Tyra Banks in a specially created themed fashion area from 15th September. Moss joined the Madame Tussauds’ A-list in 2007, the sculpture will be revealed in a new fashionista glam look. Her figure will be totally made over swapping an understated classic ‘little black dress’ for an opulent gold evening gown. Her tousled shoulder length hair will be re-styled in a shorter hairdo and pulled back from her face to reveal her party make-up.
55DSL, the younger lifestyle arm of Diesel will literally be hijacking 15 Diesel stores across the United States selling 15 their key pieces from the fall/winter 2009 collection men’s collection, the 55DSL x adidas Originals XV/55 sneaker, and their limited edition 10.55 t-shirts for 15 days only.
For AW09, French Connection Menswear takes inspiration from deeply masculine locales - the season starts off with a PRISON story, presenting styles and details with a heavily distressed penitentiary influence. The collection then moves on to revel in a HORROR theme where colour, texture, and print work symbiotically to convey the move in to darkest winter. Finally, the range leads in to Christmas with a colourful and kitsch MOUNTAINEERING inspired collection guaranteed to get you on the go.


A factory that makes jeans for Gap and Levi Strauss is illegally dumping chemical waste in a river and two unsecured tips where it poses a hazard to children. The scandal was uncovered by a Sunday Times investigation into pollution caused by a plant in Lesotho, southern Africa, which supplies denim to the two companies.
Paul Smith SPACE GALLERY is delighted to announce an exhibition “Dream Empire” by Japanese artist Keiichi Tanaami and English artist Pete Fowler.
This year, John Smedley celebrates 225 years as specialists in fine, lightweight knitwear. The heritage brand was there at the birth of the industrial revolution, back when the first factories and looms were being built. The company has since come a long way and continues to innovate and evolve, and today is known as one of the world’s leading luxury knitwear specialists.
Hold on to your plaid-patterned bowties; K2 Snowboarding and Original Penguin, the classic American sportswear brand, are teaming up for Winter 09-10 to create a high-end all terrain freestyle snowboard, boot and binding. The partnership marries K2’s technology and Original Penguin’s unique style to provide winter athletes with an eye-catching look on the snow. Original Penguin’s quirky-traditional take on fashion and K2’s high-performance technology will be literalized on the mountain, creating a combination unlike anything else.
“Trousers London have built a cult following in Japan, successfully featuring in key Tokyo stores, as well as in the UK with celebrity fans including Matthew Williamson. Trousers London are returning to Margin for the 4th time with their sharp range of cutting edge, directional denim.”
NEW BALANCE INTRODUCES THE KALEIDOSCOPE 460 COLLECTION FOR FALL 2009






