Zurich, Switzerland is home to DeeCee style which houses a treasure trove of exclusive brands including the legendary Sugar Cane jeans and the Whitesville Collection. For anyone looking for a jacket that stands out from the crowd you can’t beat a Whitesville.

Sugar Cane’s Whitesville Collection focuses on vintage sports and athletic wear from the Good Old Days, with a substantial emphasis on leather-sleeved Letterman Jackets. 2008 is the first year we have imported the Whitesville Collection to North America and this classic Letterman Jacket is at the heart of the collection. Sugar Cane has again surpassed all expectations with their Whitesville Collection of Letterman Jackets, utilizing vintage machinery and production techniques to manufacture garments that are in every way of the highest quality and that employ a keen attention to bygone detailing. While most of the Whitesville Letterman Jackets have a theme derived from bygone sports teams and athletic associations, this example is our personal favorite from the 2008 collection, based on the 1950’s Wild Child Motorcycle Club, evocative of the rebellious, bad-boy image personified in 1950’s Hollywood films by the likes of Marlon Brando, Lee Marvin and James Dean. This Whitesville Letterman Jacket is unlike anything you’ve ever encountered for sale before; not intended for the masses, the pedigree of this garment is truly a head-turning, jaw-dropping masterwork of prime exclusivity. Manufactured using only non-synthetic fibers, such as pure cotton or wool, and made to truly function, endure and keep you warm, just as the original examples once did and so unlike cheesy, look-a-like Letterman Jackets commonly found elsewhere for a fraction of the cost of this Sugar Cane Whitesville treasure. And just as with all the Whitesville Jackets, this example is a LIMITED EDITION produced in extremely small numbers and never to be repeated again beyond the 2008 season. That’s right - once this model sells out, that’s the end – no more will be made and the fortunate few who own one will have the added benefit and pride in knowing their purchase may appreciate in value and that they won’t likely see someone else wearing the same jacket in their travels. Get set to be blown away with this jacket in EVERY respect, from quality in vintage-style materials, weight, detailing, workmanship and artwork, to fit and styling. Please take note of these meticulously detailed bygone features found only on a Sugar Cane Whitesville Jacket:

• Exact copy of the original Whitesville labeling and the Whitesville name chain stitched in the left pocket

• Premium, full-grain, 3.5-ounce, vegetable-tanned, aniline-dyed leather sleeves crafted from imported Italian hides

• All-wool chenille embroidery badges on chest and sleeves manufactured on vintage shuttle looms

• All-cotton chain-stitched lettering and embroidery on sleeves and jacket back – the entire artwork on back depicting the skull and bones, spider, spider web and the Wild Child Motor Co. name are all fully chain stitched or embroidered!

• Heavy-weight worsted-wool knit cuffs, collar and waistband; the collar and cuffs are doubled over, exactly as found on the original examples

• Custom manufacturing of the correct, heavy-weight all-wool jacket body produced on vintage looms

• Diamond-quilted inner lining manufactured from genuine rayon acetate and backed with all-wool fiber filling for increased warmth – no polyester or mixed blends are employed on this jacket

• Nickel-plated press studs on the frontal closure, with black-lacquered dome coverings.

If you’re ever in Zurich be sure to stop by at DeeCee style.

DeeCee style, Cadruvi trading AG, Talacker 21, CH – 8001, Zürich

Spring/Summer 2010 menswear collection

Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning technical innovation has led to the creation of knitwear as outerwear, the signature argyle pattern and the classic twinset.

Under the creative direction of Clare Waight Keller, the pringle brand embraces its heritage while continuing the tradition of innovation in a contemporary context. The press collection forms the essence of the Pringle brand dna and is set to be showcased as a creative capsule range for every collection going forward. ‘ to clearly visualise what pringle of scotland is about, our iconic styles are an integral part of our design statement ’ says waight keller.

The spring/summer 2010 menswear collection reflects our relaxed interpretation of the English gentleman, highlighted through beautiful tailoring with a casual spirit. The easy transformation from day to evening wear: the mix of tuxedo shirts with micro pique cotton and the continual crossover between knitwear, jersey and wovens throughout the collection. The palette of the collection mixes sophisticated neutrals of mocha, vanilla and clay with subtle shades of indigo blue, lead and dusty plums. Modern micro-textures. Chambery fabrics and bi-colour weave shirtings are blown up into over scale prints.

Across the collection fabrics are lightweight, repleat with modern textures and combinations including irregular seersucker and pique. The general feel is natural and washed but with an unusual texture. Summer fabrications are faille grosgrain in cotton/silk for a lightweight jacket, which is teamed with a classic argyle and cotton metal constructed jacket creating a worn feel.

The ‘new twinset’ appears as a fine cotton tuxedo shirt matched with a double constructed cotton jersey jacket or a simple cardigan. The under garment creates the perfect wardrobe staple; a laser cut pintuck jersey tuxedo shirt in a classic neutral palette of white, grey mélange and black.

This unstructured tailoring defines the mood of the collection. The collection tailoring with fully canvassed construction, wedge shoulders and waistcoats add an evening twist but are pared down with matching tonal shirtings. Overall, the silhouette reflects the fresh feel of the season; each look affirming an identity filled with charm, character and modernity.

Magazine Series is a unique limited edition tee project in collaboration with six highly acclaimed international magazines.

We give them the creative freedom to customize a 55DSL t-shirt by interpreting a cover of their magazine. Each t-shirt is produced in a limited number of a 1055 pieces worldwide and only available at authorized 55DSL dealers.

“THOMAS MAROK FOR LODOWN FOR 55DSL”

LODOWN
Berlin-based LODOWN MAGAZINE was founded in 1995. The magazine appears 5 times a year in an international circulation of 35,000 copies. LODOWN is known as a precursor of mainstream culture. It is pop, coloured, cool, coded, the future, fast, on time, with a multi-layered content, progressive, delivering key influences, and has a timeless quality.
THOMAS MAROK
Born in 1972 in Berlin, Thomas Marecki is the publisher and founder of the pop culture related magazine Lodown, which he art directs for over 12 years. Besides publishing and art directing, he has been contributing a number of graphic designs and individual artworks for many publications, products or companies. Having studied graphic design and philosophy, and having a strong affiliation toskateboarding and graffiti in his youth, his intention is not to stick on, but to keep the core of his “own” cultural background as a filter of his expression.

”JENNY MÖRTSELL FOR NYLON FOR 55DSL”

NYLON
Celebrating its 10th Anniversary this April, NYLON magazine continues to be the reigning authority on fashion, music and beauty for legions of young men and women. With Marvin Scott Jarrett, NYLON’s Editor-in-Chief, at the helm, NYLON has long been recognized for its unique style, fresh editorial and groundbreaking photography and design through numerous awards and accolades. NYLON extends beyond the pages of the publication with a robust multimedia portfolio living across print, NYLON TV, online and events among others.
JENNY MÖRTSELL
Jenny Mörtsell is a Swedish illustrator who currently resides in New York City. As a kid, she filled sketchbook after sketchbook with drawings of horses, boys and shoes. She went on to study illustration at Konstfack University of Arts, Crafts and Design in Stockholm, and now does work for magazine, fashion, and music clients such as NYLON Magazine.

“WAD FOR 55DSL”

WAD, a quarterly magazine about urban fashion and culture based in Paris and published in French and English, this year is celebrating its 10th birthday in style. Photographers Ilario_magali have been working together for eight years and for WAD for five, moving from still-life to portraits, but always remaining faithful to their trademark style of exaggerated reality.

“MARCUS BURROWES FOR SPIN FOR 55DSL”

SPIN
Launched in 1985, SPIN has established itself as one of the most influential voices in music and culture. From the next big things to innovative icons, SPIN provides the most comprehensive coverage via Spin magazine, Spin.com, Spin Earth and Spin Digital. With a guaranteed circulation of 450,000 readers, SPIN magazine, a monthly, currently reaches an audience of over 2 million.
MARCUS BURROWES
Marcus Burrowes, Creative Director living in NYC, was born in Jamaica and raised in the Rasta faith and reggae culture. As a child he was drawn to the art on the album covers of his favourite reggae artists, which fired his creative passion and led him to experiment with art. He later moved from Kingston to California, and inspired by his changing environment, Marcus began painting. He attended the New York’s Parsons School of Design, where he nurtured his talent or illustration and design. Since then he has gained invaluable design experience through his work on advertisements, magazine layouts, album covers and numerous street wear collaborations.

“VAPORS FOR 55DSL”
VAPORS is the bible for a culture that is consumed by street fashion, skateboarding, art and graffiti, and the continued blurring of musical genres. Their editorial mission is to deliver content so fresh and hot that it defines the aspirations of their readers. Whether it be emerging street wear brands, new influences in skateboarding, supporting artists both established and up-and-coming, reviewing a broad range of musical genres (hip-hop, rock, reggae, etc.), VAPORS gets it first. We represent the interests of a normally skeptical audience with a very real and credible voice. In a world where mainstream media has become white noise to street culture, VAPORS gets its message across loud and clear.

“SILLY THING FOR MILK FOR 55DSL”

MILK
MILK, the weekly publication debuted in 2001, has always been in the frontline of trends among the Chinese community worldwide. Milk is the combination of design and style, hoping to open up the diversities of choices for youth nowadays. Bringing in the latest and most exciting concepts and ideas, breaking boundaries and not following the entertaining herds in the magazine realm in Hong Kong.

SILLY THING
Born in 1979 in Hong Kong, TK founded Silly Thing, a multi-media establishment in 2000. With its multiple practices which include magazine publishing (the weekly HK title, MILK; the HK monthly MILK X; the mainland China monthlies MILK CHINA and MILK X CHINA; and quarterlies CREAM and MILK B), fashion retail, animation and video production (Silly Thing Visuals), providing creative services to world renowned names like Nike, McDonald’s, A Bathing Ape & Undercover etc, Silly Thing has raised its profile to be one of the most influential establishments in the creative industry in Asia.

Burberry Creative Director Christopher Bailey and Burberry CEO Angela Ahrendts last night hosted an event to celebrate the 25th anniversary of London Fashion Week and the recent opening of the new Burberry Global Headquarters in London.

The event at the Horseferry House headquarters was attended by over 1500 guests including Emma Watson, Liv Tyler, Mary-Kate Olsen, Dev Patel, Freida Pinto, Agyness Deyn, Alexa Chung, Anna Wintour, Mario Testino, Victoria Beckham, Maggie Cheung, Na Young Lee, Johnny Borrell, Donna Air, Jamie Campbell Bower, Julia Restion Roitfeld, Jaquetta Wheeler, Tamsin Egerton, David Walliams, Jamila Jamil, Laura Bailey, Ben Grimes, Jasmine Guiness, Twiggy, Nick Rhodes, and Harvey Weinstein.

Music on the evening was provided by British band The Kooks who played a live set as well as British model Agyness Deyn and British TV presenter Alexa Chung who both DJ’d at the event

The ground floor showrooms at the headquarters were transformed for the event with giant video screens projecting innovations of the Burberry check, catwalk looks, behind the scenes footage of the show preparation as well as live comments from social media sites including Twitter and Facebook.

A state of the art blogging suite was also set up here guests were able to blog directly from the party, posting comments and status updates on the evening’s events.

The Burberry headquarters at Horseferry House were designed by Christopher Bailey and comprise cutting edge show rooms, photo studios, modern contemporary office space and design studios together with the original architectural features of the 1930s building.

The event followed the Burberry Prorsum Spring Summer 2010 womensear show which closed London Fashion Week earlier yesterday evening at the the Rootstein Hopkins Parade Ground at the Chelsea College of Art and Design in Westminster.

The Burberry show was streamed live for the first time directly from the show space in London at live.burberry.com and uniquely online viewers were able to comment in real time on the collection on the site.

From 10AM today, 2 trench coats previewed on yesterday’s catwalk, will be available for pre-order via the Burberry European and US e-commerce sites at burberry.com. The made-to-order trench coats in nude glove suede and nude feathered leather will be available for delivery 3 months ahead of their main arrival in store. Pre-ordering will be open for 3 days, closing on Friday 25 September.

If there’s one thing that the label’s designer, Christopher Bailey, loves as much as a trench coat, it’s his iPhone. Over the next five days, Bailey will be sending us photos that he took with it. Today’s image is of the show space being constructed in front of the Chelsea College of Art and Design in Westminster. “It is such an iconic, great part of London with the Thames, the Houses of Parliament and Big Ben,” Bailey says, “and it’s also where we shot our last ad campaign.”

To get in front of the young, city-dwelling customer—the target for its Timberland Mountain Athletics line and pinnacle-green Earthkeepers styles—Timberland is incorporating mobile media, TV, online and out-of-doors applications for fall.

On the mobile front, the brand partnered with PR firm Mullen’s Mediahub and Ansible Mobile to create an application called “Expedition Timberland” that features both the TMA and Earthkeepers lines while giving guides to hiking trails, walks and other outdoor activities in New York, L.A., Chicago, Boston, Denver and Minneapolis. The iPhone version of Expedition Timberland is available now, and a Blackberry version will launch on Sept. 21.

On the television front, a new spot called “Bait,” promoting TMA, will begin airing in the U.K., Italy and stateside (focusing on the Denver, Boston and Minneapolis markets) this month. The campaign will be supported online, with sponsorships on Hulu and customizable Pandora radio stations, and externally, using guerrilla marketing techniques in select locales.

Jim Davey, VP of Global Marketing for Timberland, said in a release, “This combination of social and digital media, combined with innovative advertising and public relations, creates a meaningful conversation with our young consumers and demonstrates Timberland’s commitment to integrated marketing around the world.”

Paul Smith has collaborated with Evian to design a limited edition glass bottle in vibrant colours - with a nod to the famous stripes.

The multi-coloured bottle, with five different caps to collect, will be launched to press on Monday 21st September.

The ‘Paul Smith for Evian’ bottle is available at selected outlets to buy from October 2009.

Paul Smith is pleased to host an exhibition of original prints from the ‘Big Five’ psychedelic poster artists of the 1960’s.

Work from Victor Moscosco, Stanley ‘Mouse’ Miller, Rick Griffin, Alton Kelley and Wes Wilson will be showcased.

‘Pychedelic Rock Posters’
10th - 25th September 2009

Paul Smith Globe
Terminal 5 Departure Lounge
Heathrow

“Both our show and party are taking place in Westminster - it is such an iconic, great part of London with the Thames, the Houses of Parliament and Big Ben and is also where we shot our last ad campaign. We are doing the show at the Chelsea College of Art and Design where we’ve designed this incredible space within the parade ground, which is within walking distance of Horseferry House our global headquarters, where we are going to have the party that closes London Fashion Week. It’s going to be a celebration of British fashion, British creativity and of Burberry being back home in London and we are all so excited about it.”

Christopher Bailey, Burberry Creative Director

“Burberry encapsulates the character of our city - mixing our glorious heritage with brilliant and cutting edge style. The creative vision of Christopher Bailey has turned Burberry into one of the most influential labels in the world - its rise as a major global brand has been extraordinary. I am genuinely delighted it is returning to show in the capital, especially as we celebrate the 25th anniversary of London Fashion Week.”

Boris Johnson, Mayor of London

London, 16 September 2009 - Burberry is pleased to announce that it will be closing London Fashion Week with its Spring Summer 2010 womenswear show at the Rootstein Hopkins Parade Ground at the Chelsea College of Art and Design in Westminster, London.

The Burberry show at 6:30pm on Tuesday 22 September celebrates 25 years of London Fashion Week and the British Fashion Council.

For the first time, the Burberry show will be streamed live directly from the show space in London at live.burberry.com where online viewers worldwide will be able to share personal comments on the collection.

The Burberry show space is within walking distance from the recently opened Burberry Global Headquarters at Horseferry house, designed by Christopher Bailey, Burberry Creative Director, where Christopher and Burberry CEO Angela Ahrendts will be hosting an event to mark the brand’s involvement in London Fashion Week following the show.

British model Agyness Deyn and British television presenter Alexa Chung will both be DJing at the after-show event.

Continuing its longstanding history of supporting the arts and education, Burberry is also delighted to announce that it will be sponsoring the Chelsea College of Art and Design’s 2010 Textile Competition next year, supporting emerging art talent in the UK.

FACT SHEET
BURBERRY TO CLOSE LONDON FASHION WEEK

BURBERRY SHOW VENUE
Rootstein Hopkins Parade Ground, Chelsea College of Art and Design, Wesminster, London
3500 square metres
Catwalk will be 40 metres long
Front row seats 150 people
This will be the first time that the Parade Ground will be used to host a fashion show

BURBERRY GLOBAL HEADQUARTERS
Designed by Christopher Bailey, Burberry Creative Director
160,000 square feet over eight floors
Comprises cutting edge show rooms, modern contemporary office space and design studios together with the original architectural features of the 1930s building
Look reflects the new Burberry design concept and store layout
Opened in January 2009

CHRISTOPHER BAILEY, BURBERRY CREATIVE DIRECTOR
Joined Burberry in May 2001
Responsible for the design of all Burberry collections and product lines as well as the company’s overall image including all advertising, corporate art direction and store design and visuals

Senior Designer of Womenswear at Gucci in Milan from 1996 to 2001
Womenswear Designer at Donna Karan from 1994 to 1996
Appointed Member of the Order of the British Empire (MBE) in the Birthday 2009 Honours List for his services to the fashion industry

Awards
Menswear Designer of the Year 2008, British Fashion Awards (UK)
Menswear Designer of the Year 2007, British Fashion Awards (UK)
Honorary Doctorate of Science from the University of Huddersfield, Yorkshire 2007
Honorary Doctorate from the University of Westminster 2006
Designer of the Year 2005, British Fashion Awards (UK)
Honorary Fellowship from the Royal College of Art 2003

ANGELA AHRENDTS, BURBERRY CEO
Chief Executive Officer in July 2006, having served as executive director since January 2006
Executive Vice President, at Liz Claiborne Inc between 1998 and 2006
Executive Vice President of Henri Bendel from 1996 to 1998
President of Donna Karan International from 1989 to 1996

In the year 3054, precisely at 3:05 a.m. on the 3rd day of May, the sky over New York City congealed into an ominous gray. Some late night revelers marveled at this aberration, while others panicked by running for cover crying about a falling sky. The sky didn’t fall, but on the 4th second of this historical minute a massive explosion rang out splitting the concrete sky with an enormous fracture reaching into the endless realm of the universe. Oxygen was swallowed into the dark void, suffocating Earth until life as we had known it ceased to exist. Only those individuals who had been within earshot of music would make it alive through the night. When the sun rose, New York City looked like a swampland doused in metallic oil. Machine parts had mysteriously grown onto the bodies of surviving humans. Skyscrapers darkened into fragile fossils of faded facades. The hustle and bustle of this congested metropolis gave way to a surreal silence of sparse movement. With oxygen vaporized into the galaxy, music now became the breathable air of this altered civilization. Music became the language, the heartbeat, the way of life. The epicenter of this explosion was at 305 Franklin Street in downtown Manhattan. In Loft 4, two lovers had fallen asleep listening to music from channel 3054 on their satellite radio. Their apartment building had been stripped of its iron frame and plastered walls. When they awakened they were naked in each other’s arms. Their bedroom the sole space left standing in six floors of destruction. They would become the leaders of this new music generation. Not by choice, but by circumstance. They reluctantly accepted their responsibility and transformed into a pair of expeditioners whose purpose was to forge ahead into the mercurial matrix of a mystical future…to explore what had now become a sound existence. They shared a mission. They shared a name. Dawsen.

“Dawsen is a new premium jean line out of New York City.
Not only are the jeans designed in New York, they are actually manufactured in New York as well.
Right there…in the heart of the Big Apple. Using Japanese denim.”

Aquascutum, the 158-year-old luxury clothing brand, has new British and Hong Kong Chinese owners after being sold by Renown, the Japanese clothes maker. Renown on Tuesday announced the sale for an undisclosed sum to a company controlled by Harold Tillman, the entrepreneur who owns Jaeger, the British clothing chain. As part of the transaction, however, the Asian rights to the brand have been bought by Hong Kong’s YGM Trading, which is already the Aquascutum licensee in China and Hong Kong, for £13.7m.

Aquascutum, derived from two Latin words meaning water and shield, was founded in 1851 and developed a trenchcoat for soldiers during the first world war. Over the years, it has dressed Britain’s Queen Elizabeth, Sir Winston Churchill and Baroness Thatcher, while retaining a particular reputation for its rainwear.

The Aquascutum deal gives Mr Tillman, chairman of the British Fashion Council, two prominent British brands. Since he acquired Jaeger in 2003, the upmarket clothing retailer has become more fashionable.

Mr Tillman said that Aquascutum was “steeped in quality history”, likening its potential to that of Jaeger, whose flagship store is only a few doors from Aquascutum on London’s Regent Street.

Although lossmaking, he said Aquascutum had received leadership and investment under its previous owner: “Belinda Earl and I believe we are the next blood that this business needs.”

He said Ms Earl would have little trouble running Aquascutum and Jaeger simultaneously given the fact that she used to run a much bigger business in the form of Debenhams, the department store chain.

Asked whether Aquascutum’s production would remain in the UK, Mr Tillman would only say that he was looking forward to seeing its factory in Corby, in the Midlands.

He denied that splitting ownership of the brand created a risk of damaging divergence between the Aquascutum products sold in Asia by YGM and those sold by the UK-based company.

Tastes in clothing had converged around the world, he argued: “It is not as if they [YGM] are going to go off and do something so radical.”

He added that he viewed Europe, North America and the Middle East as the most promising growth markets for Aquascutum.

BURBERRY HOSTS DRINKS RECEPTION WITH ALEXANDRA SHULMAN, EDITOR OF BRITISH VOGUE, FOR FASHION’S NIGHT OUT IN LONDON London, 10 September 2009 - Burberry Creative Director Christopher Bailey and editor of British Vogue,

BURBERRY HOSTS DRINKS RECEPTION WITH ALEXANDRA SHULMAN, EDITOR OF BRITISH VOGUE, FOR FASHION’S NIGHT OUT IN LONDON

London, 10 September 2009 - Burberry Creative Director Christopher Bailey and editor of British Vogue, Alexandra Shulman, tonight hosted a drinks reception for Fashion’s Night Out, at the Burberry flagship store on New Bond Street in London.

Over 300 guests attended the evening drinks reception to support the global Fashion’s Night Out initiative which celebrates fashion and encourages consumer confidence around the world including Burberry CEO Angela Ahrendts, Sarah Brown, Mario Testino, Samantha Cameron, Stuart Rose, Philip Green, Claudia Schiffer, Erin O’Connor, Laura Bailey, Jaquetta Wheeler, Daisy Lowe, Alice Dellal, Pixie Geldof, Lara Stone, Jourdan Dunn, David Gandy, Donna Air, Yasmin le Bon and Amber le Bon. Also in attendance were Natalia Vodianova, Douglas Booth and Donna Air who all wore Burberry.

Following the reception, Burberry opened its store to customers from 7PM to 12AM, where 10% of all purchases made on the evening will be donated to the Burberry Foundation.

The newly refurbished Burberry store on Bond Street reflects the new Burberry design concept developed by Christopher Bailey, showcasing ready-to-wear for men and women as well as a full assortment of accessories and childrenswear.

Burberry is also participating in the Fashion’s Night Out initiative in its stores in 8 additional cities globally - Berlin, Milan, Athens, New Dehli, Moscow, Tokyo and in two Burberry stores in New York.

British model Lily Donaldson will be DJing for the evening at the Burberry store in Soho, New York.

Burberry, which is headquartered in London, will be closing London Fashion Week later this month, moving its womenswear show from Milan.

Charge X Griffin Press Release

This season sees the launch of a brand new collaborative project between Charge bikes and menswear designer Jeff Griffin. Both urban innovators in their own worlds, the two brands have united to create a limited edition fixed gear bike, due for release in early September.

Situated just a few miles apart from each other in the West Country the two companies came together to create a bike with a difference for the fixed gear biking community. Charge?s signature single speed bike, the plug, quickly became the nominated frame of choice. With it?s minimalist design this new age, classic frame, welcomed Griffin?s innovative design approach.

Taking inspiration for his up an coming autumn/winter 09 collection from the cyclist and the path of commuting from the countryside to the city. Griffin is mixing country tweeds with urban city living, as the guys in Brick lane are bringing polo to their bikes in the East End, we are bringing the country to the city. Mixing technical fabrics with traditional wools to produce garments that have all the flexibility and functionality of a modern day cycling jacket but with the look of modern luxury sportswear.

The Griffin X Charge collaboration bike will be launched at the Eurobike exhibition on the 31st August 2009. These 500 limited edition bikes are now available to pre order from early October. For your chance to win one, simply subscribe to the Griffin mailing list before the 1st December 2009 and we will enter you into our free prize draw

We would like to invite you to an Eco Chic 2010 – LFW Catwalk show, you will be able to meet some of the top Ethical designers, view an S/S 2010 catwalk show and enjoy some wine and goodies!

Please RSVP to nyla@cosmopolitanpr.co.uk with your full name by the 16th September.

To celebrate 25 years of London Fashion Week, Burberry has designed exclusive trench coats for men and women with British department store Liberty.

The limited edition Burberry trench coats, made exclusively in Liberty deep purple for women and black for men are all lined with black and purple Burberry iconic check.

Each trench coat contains an individually numbered tag (1 to 25) created by Burberry Creative Director Christopher Bailey.

Burberry represents the standard for quality, style, innovation and craftsmanship in outerwear which is anchored by its trench coats and has a history of over 153 years of craftsmanship and fabric development. Burberry has a rich heritage in providing practical and functional outerwear with a unique British sensibility.

The trench coat, first designed by Burberry founder Thomas Burberry for British officers in 1914, remains the natural starting point for all Burberry menswear, womenswear and childrenswear collections and is seasonally re-interpreted to reflect the mood and direction of the moment, whilst retaining the integrity of its design and function.

Authentic details, which are now part of Burberry’s rich portfolio of signature icons, feature on the limited edition trench coats including metal “D” rings, real leather belt buckles and epaulettes.

The limited edition Burberry trench coat for Liberty is priced at £650 and will be available exclusively at Liberty from 18 September 2009 to coincide with the launch of London Fashion Week.

Paul Smith Jeans are pleased to announce that they have become a sponsor of the Rapha Condor Professional Cycling Team, home to the current men’s national road race champion for the rest of the 2009 season.

The Paul Smith Jeans logo will debut on the Rapha Condor team jerseys and Kristian House’s National Champion’s jersey at the Tour of Ireland in August where they will line up against Lance Armstrong, comeback kid and recent third place finisher in the Tour de France

Paul is a well known cycling enthusiast and has worked with Rapha on a number of cycling related projects in recent years. However, this is the first time that the Paul Smith brand has appeared on the jersey of a professional cycling team. Adding Paul Smith Jeans to the black Rapha Condor jersey will cement its reputation as the most stylish in the peloton. The Rapha Condor team will be wearing Paul Smith Jeans going forward, underlining the new partnership.

Speaking on behalf of the team, Rapha founder and CEO Simon Mottram expressed his enthusiasm for the new sponsorship:

“For Paul Smith to choose cycling as a vehicle for their sponsorship activity is a hugely important moment for the Rapha Condor project. The sport has been growing rapidly over the last few years but it has taken the big brands a while to act on the opportunity that cycling has to offer. The brands that have joined the team for the rest of the year have seen the synergy between the Rapha and Condor brands and their target audience and we’re looking forward to working with them this year and, hopefully, beyond”

New Balance and aerie by American Eagle, the intimates and dormwear line from American Eagle Outfitters, Inc. announces the introduction of the New Balance 600, a new fitness lifestyle shoe. The NB 600 is now available exclusively at all aerie standalone stores across the country. Offered at $65, the shoe is designed to complement aerie f.i.t., aeries fitness and workout wear line.

The NB 600 features a comfort molded EVA sole unit, Abzorb (a proprietary cushioning foam that resists compressions for all day comfort) and a lightweight mesh upper. The 600 is available in two trendy color combinations of grey/pink and white/lime, the perfect solution for the girl who wants an athletic look without sacrificing fashion.

With this program we have the opportunity to reach a style-savvy consumer with fashionable athletic footwear that merchandises with the incredible range of aerie, says Steve Gardner, strategic business unit manager for New Balance Lifestyle. It’s a program that brings a fresh perspective to product and merchandising, while synergizing these two great brands.

“We are excited to offer an exclusive, performance shoe to complete the aerie f.i.t. collection for our customers,” said Christiane Pendarvis, chief merchandising officer aerie. “New Balance is the ideal partner for us given their reputation for quality and style.”

Since its launch in fall of 2007, aerie f.i.t. has been a successful component of the aerie lifestyle brand. It includes a variety of exercise clothing and accessories including pants, leggings, shorts, sports bras, tees, tanks, hoodies, wind stoppers, vests, caps and headbands. Each piece is designed for high functionality as well as style. aerie Fit Sweat Free Fabric is wickable, pulling moisture away from the body, and includes Real Cool Cotton, which prevents overheating. Other details include hidden money pockets, reflective piping and special flat-seam construction.

Burberry London Tailoring for AW2009. The collection has grown this season to include all key forms of tailoring including evening wear, sports jackets and travel suits with fabrics ranging from Birdseye through to Micro herringbone. All of the Burberry London Tailoring is produced in Italy - yet maintains a classic but modern British style - harnessing cuts similar to those found on Savile Row.

The collection has already been worn by many a-listers the world over including Hugh Jackman, Orlando Bloom, Daniel Craig and Benicio Del Toro.

With over 150 years of history, Burberry is a leader in providing British men’s sartorial formal tailoring emphasising quality, innovation and style across suiting, shirting and outerwear.

The tailored pieces in the collection reflect a quintessentially effortless British look, elegance, masculinity, attitude and energy.

Burberry represents the standard for quality, craftsmanship and style in menswear and outerwear which is anchored by its iconic trench coats. With a history of craftsmanship and fabric development, Burberry celebrates its heritage in providing practical and functional menswear with a unique British sensibility.

Key components

CUT/CONSTRUCTION

Strong focus on Construction
Top Italian manufacturer
Hand pressing throughout construction
Flat shoulder similar to Savile Row
Traditional British cuts

FABRICS

Birdseye
Herringbone
Wool Mohair
Pinstripe
Chalk stripe
Micro herringbone

EVENING WEAR

Wool mohair
Made in Italy
Essential classic men’s tailoring
Modern fit
Pleated dress shirts
Giro inglese
Silk wool mix
Soft baby cord – best seller

The September 2009 London Fashion Week schedule for catwalk shows is as follows:

Friday 18th September 2009

10:00 Paul Costelloe - BFC/WC2
10:30 Headonism - BFC/WC2
11:30 Caroline Charles - BFC/WC2
13:45 Eun Jeong – BFC/WC2
16:30 Bora Aksu- TBC
18:00 Emilio de la Morena - BFC/WC2
19:15 Sass & Bide - WC1
20:30 Aminaka Wilmont - BFC/WC2

Saturday 19th September 2009

09:30 Mark Fast - TS/NW1
09:30 Mary Katrantzou - TS/NW1
11:00 John Rocha - BFC/WC2
12:00 Margaret Howell - W1
13:15 Kinder Aggugini - BFC/WC2
14:15 Danielle Scutt – TS/NW1
15:15 Osman - BFC/WC2
16:30 Jenny Packman - TBC
16:45 Nathan Jenden - TBC
17:30 Ashish - BFC/WC2
18:45 Charles Anastase - EC1
20.30 PPQ - BFC/WC2

Sunday 20th September 2009

09:00 Betty Jackson - BFC/WC2
10:00 Louise Goldin - TS/NW1
11:00 Nicole Farhi - WC2
12:00 Jasper Conran - BFC/WC2
13:00 Matthew Williamson - SW1
14:00 Eley Kishimoto - BFC/WC2
15:00 Unique – TS/NW1
16:00 Graeme Black - TBC
17:00 Julien Macdonald – SW1
18:00 Vivienne Westwood Red Label - WC1
19:00 Richard Nicoll - TS/NW1
20:00 Issa London - BFC/WC2

Monday 21st September 2009

09:00 Meadham Kirchhoff - TS/NW1
10:00 Luella - WC1
11.00 Marios Schwab - TS/NW1
12:15 Todd Flynn - BFC/WC2
13:15 Fashion Fringe at Covent Garden - WC2
14:30 Christopher Kane - TS/NW1
15:30 Josh Goot - W1
16:45 Jaeger London - BFC/WC2
17:45 House of Holland - EC2
18.45 Paul Smith - W1
19.45 Twenty8Twelve - SW1
20.45 Pringle of Scotland - SW7

Tuesday 22nd September 2009

09:00 Peter Pilotto - W1
10:00 Jeremy Scott - BFC/WC2
11:00 Erdem - SE1
12:15 Roksanda Ilincic - SW1
13:15 Fashion East - WC2
14:15 Jonathan Saunders – SW3
15:30 Nathan Jenden - SW1
16:30 Basso and Brooke – BFC/WC2
17:30 Amanda Wakeley – BFC/WC2
18:30 Burberry Prorsum

Wednesday 23rd September 2009

The provisional catwalk schedule for Menswear Day is:

10.00 James Long, BFC/WC2
10.00 Carolyn Massey, BFC/WC2
11.00 Lou Dalton salon show, The Portico Rooms
12.00-14.00 Fashion East Menswear Installations, East Wing and Vaults
14.00 MAN, BFC/WC2
15.00-17.00 Savile Row Presentations: E Tautz, Richard James, Savile Row
17.00 Wintle, BFC/WC2
18.15 A Child of the Jago, E1
19.30 B Store, BFC/WC2
19.30 Tim Soar, BFC/WC2

Venus Williams is participating in the U.S. Open tennis tournament, which kicked off on Monday, with more than just her game. Williams, who launched her own fashion collection EleVen in 2007, is also bringing her design acumen to this year’s official U.S. Open merchandise with a U.S. Open T-shirt that is eco-friendly and will be sold at the tournament and USOpen.org. Williams said the piece combines three of her interests — “tennis, fashion and the environment.” she said. A part of the profits from the $36 T-shirt will go to the nonproft Unisphere Inc. organization, which maintains and preserves Flushing Meadows Corona Park, where the tournament takes place.

The T-shirt is part of the United States Tennis Association’s green initiatives this year, which include, among other things, recycling receptacles on the grounds, biodegradable utensils, plates and cups handed out to tennis fans, and recyclable tennis ball cans used for matches.

A federal jury on Friday handed a $32.4 million victory to LVMH Moët Hennessy Louis Vuitton when it found that two service providers that hosted Web sites selling fake goods shared responsibility…

The case, involving an internet service provider and web hosting company called Akanoc Solutions, breaks “significant new ground” by finding a technology company responsible for the activities of websites hosted in its data centres, said Eric Goldman, associate professor of law at Santa Clara University.

Nathalie Moullé-Berteaux, intellectual property director of Louis Vuitton Malletier, the leather luggage subsidiary involved in the case, also heralded the jury verdict as “a particularly important one”. The decision had extended the theory of “contributory liability” to the internet, she said, making it clear that people who know, or should have known, that a service is illegal have a responsibility not to support it.

Known for their flamboyant fashion, Moschino Cheap and Chic opened the doors of its boutique located at El Corte Ingles in Madrid. Part of the Aeffe Group, the Italian designer label launched a new hop-in-shop of 50 square meter on the corner the department store. In this space customers will find Moschino Cheap and Chic Ready To Wear starting from Fall Winter 2009-10 collection.