Urban lifestyle brand Carrot Clothing can trace its roots back to 1999, a tumultuous time for the brand founder’s native Serbia. In a noble effort to uplift lagging spirits and voice personal concerns about freedom, he began printing t-shirts featuring unmuted anti-war messages for family and friends.

Since then, he has joined forces with skateboarders, street artists, and other creative minds to establish Carrot Clothing, a brand whose very essence is based upon the family-like relationships between global art, skate, and street communities. The brand aims to transcend typical business aspirations, hoping to inject the streetwear industry with its own unique perspective. In the two years since its inception, Carrot has developed into a globally-recognized lifestyle brand with an exciting collection available in more than 20 countries worldwide. Carrot hopes to continue on its promising journey with the hope of inspiring people in the same way that they themselves have been inspired by the remarkable feats of others.

Trousers London is a London-based premium men’s jeanswear label. The brand was launched in early 2008 by a team of four creatives whose training and professional experience span the fields of design, architecture, advertising and business. This multi-disciplinary background helped fuse into being the brand these visionaries had so boldly imagined.

Trousers London is an experimental, ambitious, future-focused jeans label inspired by London. From unique designs and shapes, to small but important details, Trousers London stands alone among the clones of the daily jeans parade. Trousers London makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde. This season, however, brings the launch of new designs for the ladies, a slim leg and a bootleg flare with the distinctive tailoring and quirks of the men’s lines.

We at Trousers London believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.

Each new jeans model is numbered in the order of its design. Our debut collection consisted of Trousers ‘One’, ‘Two’, ‘Three’ and ‘Four’. To ensure the exclusivity of our jeans, as well as carefully selecting materials and applying intricate details, every pair is given a unique ID number. The first batch, available from August 2008, is limited to 600 pairs.

A Major Kitmeout Shout:

This K-Swiss Lined Jacket features perforated microfibre cire and padded collar detailing. Striped velour lining for an extra touch of cool. MSRP $175.00. This is the Black version. Perforated microfibre ciré jacket with padded collar detail. Striped velour lining and elastic waistband cuff.

This is part of K-Swiss’ premium apparel line which is sold at Barney’s and Saks’ Fifth Ave. There are always a handful of pieces that just stand out as perfect and cool. This jacket is one of those. It’s made of preforated nylon and crafted in a true windbreaker style. It’s lined in the inside and a high quality piece.

K-Swiss was founded in 1966 by two Swiss brothers who were well known international skiers. After moving to California, the brothers became fanatic tennis players and developed the K-Swiss ‘Classic’, the first successful American leather tennis shoe. Their experience with skiing equipment is suggested in some now purely visual elements like the characteristic 5 stripes and the D-rings.

The ‘Classic’ has remained unchanged and as a real classic is still available next to the broad range of styles K-Swiss offers today.

Competition details are here: http://forum.kitmeout.com/online-competitions/5989-k-swiss-competition.html#post34286

Visit K-Swiss

Cole Haan, a wholly-owned subsidiary of NIKE, Inc., today announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion.

Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan’s authentic craftsmanship and Nike’s sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs.

The Spring 2009 global launch of Cole Haan Sporting includes men’s and women’s footwear and accessories, and features international tennis champion Maria Sharapova. This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories.

“Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique,” said Cole Haan Chief Executive Officer James Seuss. “We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan’s history of craftsmanship with Nike’s tradition of high-performance innovation.”

Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season.

“Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product,” said Sharapova. “I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history.”

For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women’s footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men’s styles include the brand’s iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals.

This new collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike’s innovative technology that debuted in Beijing.

The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather. Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from $115 to $200 (footwear) and $225 to $550 (accessories).

55DSL the Italian streetwear brand 55DSL related to Diesel, shares their Fall Winter ‘08 collection.

The graphic story of 55DSL’s Fall Winter ‘08 collection was inspired by hi-fidelity stereo equipment and twisted references to the late 80’s. Quirky audiocassette graphics, as well as old LP covers, are corrupted with our usual irreverence. Besides the main theme, we still haven’t freed ourselves from our habitual obsession with dynamic and abstract geometric graphics - sometimes softened up by mimicking a hand-drawn style.

Three saturated colours feature in this collection: hot-red, turquoise and purple. These lie alongside the more seasonal colours of military green, grey and white - two T-shirt programs are presented only in white to give maximum relief to the prints.

Our silhouettes are polarized between super-slim and wildly oversize, especially in the pants collection, with a wide range on offer: from the super slim fit of the coloured gabardine, to the extra loose of our oversize raw-denim jeans.

As usual we’ve presented a thoroughly complete range of jackets. Lightweight sport jackets, such as our dip-dyed program, are augmented by new heavyweight options - including a pair of aggressive jackets in tough aviation-style satin and a seen-to-be-believed military parka named Jagg for male and Jagg-FL for female! The spotlight however, is on our new FiftyFifty5 range, positioned halfway between our jacket and sweatshirts - They’re comfortable lightweight garments with a slim silhouette, worn like a sweat but offering the protection of a jacket. Wearable all year round, an ideal range for city use when you’re constantly swapping between in and outdoors. The highlight of this range is a sublimation printed check on a polyester piquet, lined in black sports mesh. In addition we developed another light weight multi purpose jacket with a sublimatic all-over print, containing all ingredients of the seasonal graphics.

The denim collection has increased fourfold this season, consistently growing in response to its increasing success. The extreme fit of our slim models has led to about a third of our fabrics being stretch or at least comfort. Coloured denim has been a real hit for 55DSL in the past and continues this season with a selection of both bright and more sober earthy hues. A new quality of coloured lurex denim is available for the party crowd. Black is featured in an array of interpretations, from resin coated black/black, black spray on grey, unwashed stretch and acid wash. Blue denim represents about half the collection and goes from unwashed organic to ripped vintage  finishes.

This season’s pants collection becomes more varied than ever before, with an accentuation of our “proprietary” silhouette featuring a wide leg with a rib finish on the bottom - which nips in the silhouette in round the ankles. Fabrics range from roller-painted broken twill, micro-herringbone jacquard, cotton/nylon double-face and street-map-camouflage (which is based on a street map of our home town, Marostica.) A more frivolous “dancing ladies”- camouflage in the same colour range, is available for our girls. A couple of sturdy but sexy all-in-ones are the must haves for this season’s fashionados  .

Our sweats are an eclectic mix, from rugged looking military hoodies, to refined melange sweats lined in satin - a kind of street chic. Sweats with detachable details in nylon and a sophisticated stretch quality complete the offer. Shirts are similarly diverse, with a series of hooded models and a stunning check - hand sprayed with in a range of bright, strong colours.

Tees and polo shirts are in many ways the focal point of our collections and as usual the offer is immense. Process (CYMK) printed pima cotton - an ultra high quality cotton - lies beside sublimation printed melange, irregularly died jersey, ultra shiny interlock and heavy cotton/hemp jersey. Each program has a dedicated tailor-made graphic style of its own. A new addition to this part of the collection is 10.55. A limited-edition series of Tees designed by internationally sourced artists. Each season 55DSL will select 5 artists from around the globe and give them total freedom to design their exclusive graphic to be printed on a 55DSL T-shirt. The selected artists for FW’08 are: Brosmind (Spain), Andrew Rementer (USA), Luke Insect (UK), Arthur King (France) and Komatsu 1000 (UK).
In addition a small series of sublimatic printed mesh was designed for the girls collection, by our very talented in house graphic artist Rinii (GR).

This season we are proud to announce a series of creative collaborations with two high-profile brands. KWAY, the renowned French company famous for their iconic ‘80s anoraks, has worked with 55DSL to develop a co-branded special edition version of their classic KWAY jacket. For FW’08 it’s presented in two stark colours – black and red - with both the companies’ logos on the front and a 55DSL graphic on the back. NEW ERA, a brand famous worldwide for their baseball caps, has also been chosen for a collaboration with 55DSL. They’re producing three co-branded caps for us: two with our shield logo embroidery and one in our camouflage. All three carry their trade-mark gold sticker on the peak of each cap. Both collaborations were carefully chosen to highlight our shared brand heritage and values.

Started in London in November 2007, ARMREVOLUTION is a new men’s luxury accessories brand that is re-inventing the design of cufflinks. The products are so different that the company refers to them as ‘arm architecture’.

All ARMREVOLUTION “arm architecture” or cufflinks come with luxurious packaging, with access to special ARMREVOLUTION events and with a leather traveling case. Founder and Chairman, Anthony Hayward, states, ?Innovation is key to every aspect of ARMREVOLUTION “we want people to expect the same advances in the design of Cufflinks as they do within the luxury watch industry. Many of our clients are watch connoisseurs and want to wear cufflinks that complement that sort of
quality.”

SNEAK PEAK: atmos x K-Swiss Fall 2008 Check out the new collaboration between atmos and K-Swiss. This 6 shoe collection is set to debut on Sept 18, 2008 at Atmos Harlem as well as Sak’s Fifth Avenue with Atmos Tokyo set to debut on Sept 28, 2008. There are only 300 pairs globally and will be split between Japan and USA. K-Swiss will be hosting an event in both Toyko and Harlem to launch the collection on Sept 18. Invite attached. Featured shoes include: atmos Classic Los - $100.00 US: Crocodile embossed leather with pearlized leather stripes and lining in metallic shades of silver and gold with D-ring lacing. atmos Classic Luxury Edition Boot Jewel - $150.00 US: Crocodile embossed leather with pearlized back pull strap and lining in metallic shades of silver and gold, D-ring lacing, and snake pearlized leather stripes with crystals. atmos Si-18 Bristel High - $120 US: Gull Gray leather and medieval blue suede high top with gold accents and D-ring lacing. atmos Si-18 Rannell - $120 US: Gull Gray leather and fiery red suede running inspired style with gold accents and D-ring lacing.

Red Monkey reveal a number of incredible new designs at The Magic, Vegas 08. Red Monkey Jeans changes name to RMC Martin Ksohoh. Martin Ksohoh of the exclusive ONE DOUBLE “O” ONE shops on the Kowloon Island of Hong Kong is the man behind the amazing Red Monkey Jeans brand. The brand concept was born of Japanses influence, constructed of specially modified colored cotton, woven into selveage denim, materialized into the form of the Red Monkey Company. A brand named after its creator Martin, who was dubbed Red Monkey by the Japanese native “YAMANE”, creator of the “AVISYA TAILOR” retail concept and more.

House of Holland is taking you back to the days of Beverly Hills 90210 and 90s American youth culture. Directional label, House of Holland redesigned Levi 501® and created a limited edition range of six unique designs. The 501® Jeans by House of Holland collection comprises three printed and three laser-cut styles that juxtapose texture, striking foral prints and bold polka dots.

On the collection designer Henry Holland commented: “Being involved in the relaunch of something as iconic as the Levi’s 501® is a real honour and has allowed me to work with denim properly for the ?rst time. I’m so happy with the outcome”.

The limited edition will début at London Fashion Week on 17th September 2008, and will be exclusively available the following day from Selfridges Superbrands floor.

The Crooks & Castles brand gets Kitmeout’s vote as the best up-and-coming brand at “The Magic” 2008. The Crooks & Castles brand has come a long way in the past few years and now deserves respect and recognition for innovative and stylish collections. With 4 seasonal collection per year, Crooks & Castles has proven to be an acountable brand. Every collection has a variety of items from the strong graphic Tees, to selvage Denims, classic americana jackets and NewEras. Every season is spiced up with special products and collabos. Hat’s off to the guys!

Gola is having a bash at the ubiquitous colab. The Great British sports brand has perhaps a real ACE of a colab in a sea of mediocrity, by colaborating with Christian Lacroix. Gola Trainers are a true British classic in every conceivable way. The brand is indelibly printed in the consciousness of every sports mad Brit on the planet and today this classic brand is set to shares its history, style and innovation with the rest of the globe — luckly old globe!

The Gola by Christian Lacroix collection for SS09 takes its inspiration from the designer’s house pattern ‘Torero Cape’ and comprises two men’s and two women’s styles. The luxurious designs offer a twist on classic sport footwear by incorporating elements and techniques signature to the French fashion house, such as rich leathers, intricate embroidery and embossing. The collection will be sold globally through selected stores in 20 countries as of January 2009.

Christian Lacroix commented: “In a way, trainers are to the 21st century what shimmering ties and multicoloured vests were to the dandies of the 19th century - a distinctive sign, a personal signature. That is the perspective from which I prefer to view fashion, rather than that of uniformity. Given carte blanche by Gola, I took the opportunity, with much gratitude, to bring the modernity of a contemporary and popular brand together with the timeless baroque of an iconic design of our Couture House: the embroideries of a torero cape.”

Two great winter picks from the Burberry Prorsum A/W 2008 Collection, include:

Oversized duffle coat with large hood and four chunky horn toggles with leather fastenings. adjustable cuffs with large buttons. self fabric belt with leather covered buckle. two large pockets at sides with flaps. gun flap on right chest. unlined. wool mix. dry clean.

And, single breasted wool military jacket with chunky black lacquered button closures. two front patch pockets with buttonable flaps on chest and two on waist. epaulettes on shoulders. single hook and eye closure on collar. fully lined. pure wool. dry clean. made in italy.

This season the women’s and men’s Acne collections have been on separate journeys, inspiration-wise, although they keep the playful and irreverent take on fashion that is so important to Acne. Similarly, Acne wardrobe concept is in constant focus, allowing the wearer to pick and choose from a palette filled with exotic textures, unusual fabrics and unexpected colours, with the intention of creating a look entirely one’s own.

“Gwyneth Paltrow in the new Tod’s ad is draped in fur! PETA is already up in arms, and they’re trying to hit her where it hurts by bringing Apple into it. The organization told the Independent: “Gwyneth Paltrow won’t be the apple of her daughter’s eye if she continues to flaunt fur.”

PETA says it hasn’t received a response from Paltrow, even though they’ve sent her letters and videos “showing how animals suffer for fur.” So apparently they’re not coming up with new tactics to make people feel bad about fur. The vegetarian charity Viva! is also upset with Paltrow. Its spokesperson says: “There is nothing feminine about inserting an electrode into the anus of a terrified and struggling fox and then electrocuting it. Ms Paltrow is an actress — and seemingly a particularly stupid one at that.”

Alrighty then! Guess who else is supposedly “furious” with Paltrow? Stella McCartney, a vegetarian and friend of Paltrow’s who doesn’t use fur in her designs. Indeed Gwynny has lots of famous veggie friends, like Moby the vegan. Her hubby, Chris Martin, was even voted the world’s sexiest vegetarian, making Gwyneth’s fur modeling that much more peculiar. But whether or not we’re anti-fur, we have hard time knocking a girl who does whatever she damn well pleases.”

Amy Odell

Concept boutique Colette in Paris on Monday unveiled its newly revamped interior, designed by Japanese interior designer Masamichi Katayama. The fashion emporium also re-launched its online boutique, which sells quirky one-offs and limited edition items. The key look of the store is a graphic interplay of white walls with glass, steel and black leather merchandising units and tables, which artistic director Sarah Lerfel told Womenswear Daily is more a cosmetic enhancement than a radical departure from Colette’s original look.

“The interior was already timeless. We wanted to make it lighter and create a dialogue between the different universes; to have less of a break between the shop floors,” she said gesturing to the new, brightly lit steel and mirror beauty counters flanking the fashion area on the first floor.

The 8,000-square-foot Rue du Faubourg Saint-Honoré shop closed for renovation on July 7 with shoppers rerouted to an ephemeral Mini Colette in the neighboring Place du Marché Saint Honoré, as well as the retailer’s online shop. The remodeling marks the first time changes have been made to the store’s interior since it opened in 1997.

A raised merchandising perspective greets visitors on the ground floor, dedicated to streetwear culture, from an aquarium-like glass and steel structure situated at the store’s entrance — housing rails of hip T-shirts — to a glass wall of rectangular shelving units showcasing the store’s ever-rotating, flashy range of collector sneakers. Colette’s new shoe for Adidas, Consortium, is among the selection.

“We wanted to encourage customers to spend as much time shopping downstairs as they would upstairs,” said Lerfel.

The store’s electronic gadget tables now stand in the former book area, while corners dedicated to the streetwear brands A Bathing Ape, Original Fake, A Life and BBC/Ice Cream line the right wall. A Bathing Ape’s mosaic-floored corner section features raised steel and glass display cabinets that resemble fish-and-chips counters.

According to a spokesman, Monday’s bestsellers included pieces from the new streetwear corners, as well as Marc Jacobs’ black bowling bag for Colette, priced at 67 euros.

Key features of Colette’s freshly streamlined basement Water Bar, meanwhile, include integrated steel refrigerators, Colette-blue aluminum chairs and a black leather banquette.

Stella McCartney Bra Used in Fur Ad, Stella Goes ‘Ballistic’ by Jessica Coen

“There are really only two facts you need to know about the personal proclivities of Stella McCartney: One, she’s a Beatles progeny, and two, she’s hard-core PETA — an ardent supporter of animal rights and a strict vegetarian. She’s rumored to give her fur-wearing famous friends like Madonna a hard time, and she refuses to use any fur or leather in her designs. So you might imagine how McCartney may have felt when she saw London fur boutique Hockley using her lingerie, without permission, for an ad in the latest British Vogue. She was, ahem, not pleased: The Daily Mail reports that she was “ballistic” and “disgusted” to see her product featured alongside a £6,450 (that’s over $12K) mink coat. The designer demanded that Hockley drop the ad; they complied, agreeing not to run it again (of course, it’s already in all those copies of Vogue circulating).

As for McCartney, she needs to think of a system to ensure this kind of mishap can be avoided — like a microchip sensor or something embedded in all of her clothing. And if her pieces exploded in red paint any time one of them got within six inches of an animal product, that’d be kind of messy fun! Oh hell, we’re probably behind the curve on this one. We bet PETA has already developed the thing and is working on infiltrating Anna Wintour’s closet as we speak.”

What next! Perhaps Roberto Cavalli will get one of his male models to sport a leopard skin thong and a pair of NOHARM shoes!

Acne Clothing continues to evolve and is well deserving of a place in the fashion world’s top eschalons. The brand is confident enough to be genuine and avoid the pitful of pretentious postering, so common amongst its contemparies. Hats off to Acne and its Autumn/Winter 08 collection.

Looking at this photo from the Paul Smith website you might be persuaded that Paul Weller and “that guy” from The Fast Show have become cyclying olympians. Nice one fellas! We all need a release for our pent up physical energy…

Bradley Wiggins won the gold medal in the Olympic individual pursuit final and the Men’s team pursuit this morning. Paul Smith would like to wish Bradley and his Team GB cycling colleagues the best of luck with the rest of their races. Wiggins has the opportunity to win a further medal in the men’s madison tomorrow.

As the Western economies hit rocky roadies, more and more companies, including fashion companies, are going East. Seven For All Mankind Jeans is the latest to pack their wagon. Whether this is a mad gold rush which will ultimately leave the new panners out of pocket only time will tell.

Seven For All Mankind Jeans, the Los Angeles-based premium denim label, owned by manufacturing giant VF Corp., said this week that it had reached a distribution agreement with South Korea’s Cheil Industries Inc. Terms of the agreement were not disclosed, but include the planned opening of six shops-in-shops in major department stores this year.

“Cheil Industries has over 50 years of experience in the fashion and textiles industry, as well as the motivation to build a strong retail business for us in Korea,” said Giuliano Sartori, Seven For All Mankind Vice President.

So Dolce & Gabbana are big Beach Soccer fans!

“We have just recently discovered Beach Soccer and we instantly became fans of this sport, which is the sumer version of soccer.” Domenico Dolce & Sefano Gabbana.

First of all guys, it ain’t called “soccer”. It’s called Football and……… the summer version of Football…….. is called Cricket and, not some sub-standard homo-erotic ball slapping fest on the beach. Sorry guys, we love you both dearly but ‘beach soccer’, FORGET IT!

Martin Ksohoh has personally invited all Kitmeout members to visit him at The Magic 2008, Las Vegas, Booth No. SL821609.

Giorgio Armani Clothing - Spring/Summer 2009, verbiage:

Fusion of cultures, crossover of tastes, interplay of contrasts: creating an unusual equilibrium between jackets that verge on the formal and comfortable lightweight trousers in shantung. In this juxtaposition of styles that brings to the city a relaxed and elegant savoir vivre, the jacket – always deconstructed but perfectly tailored – favours Prince of Wales checks and chalk stripes, fabrics that may seem traditional but actually emphasise the precise structure of the garment. Worn over a double breasted waistcoat, maybe with a loose untucked shirt or a light chemise in the oriental manner. Perfectly in tune with the lightest of trousers, varying in style from the Indian, to the Balinese or Malaysian, sometimes with printed patterns, always in generous dimensions.

A change of direction is also apparent in the traditional Armani classics, featuring darts for a slim midriff and legs that taper lightly towards the hem, imparting élan to the figure: an effect that is reinforced by the reappraised dimensions of the jacket, slightly shorter and slimmer than recently. Replacing the belt, a casually knotted scarf at the waist adds a witty touch of nonchalance.

Subtle shades of colour prevail, including a green that is almost grey, a grey that approaches beige, putty, twine, with softly blended hints of violet and rust, bringing a more intense and stimulating aesthetic quality to this collection. Even the knitwear, including jackets with the relaxed fit of cardigans, displays the same cultural mix, presented in hopsacks and carpet fabrics. Scarves sit lightly on the shoulders – epitomising the fluid and dashing look of the season. Shoes come in a choice of snakeskin, crocodile and woven hopsack, or laced in the oriental style for the ultimate in lightness.

Does the name kill the brand? William Rast just doesn’t sound right for a fashion brand, even with Timberlake’s mega-celebrity profile to support it? Perhaps a change to Rasta Williams is the key.

Justin Timberlake will have not one, but two shows during New York Fashion Week. Not only is he performing at Fashion Rocks on Sept. 5, but the singer plans to rock the Roseland Ballroom on Sept. 7 at 9 p.m. as models take the catwalk decked out in the latest looks from his clothing line, William Rast. This won’t be the first time Timberlake has shown his collection — he first presented it in Los Angeles back in October 2006. Despite the fanfare then, the collection never took off and Timberlake, along with his business partner-childhood friend Trace Ayala, decided to scale back. Last fall, Marcella and Johan Lindeberg were named creative directors of the line, and the first effort was shown off during a presentation in February in New York. Round two comes in September.

Justin Timberlake is the face of the new men’s Givenchy fragrance campaign. The scent, aptly called Play, comes in a bottle that much resembles an iPod, with “forward”, “rewind” buttons, and even a tactile, rubber diffuser which is as addictive to play with as the iPod wheel once was. The fragrance features top and base notes of bergamot, mixed with vetiver respectively, mandarin and pink pepper.

“I gotta be honest,” said Justin in an interview in this month’s issue of GQ, “I don’t wear a fragrance. If you can get me to wear it, it’s gonna have to be good. If you can win over a guy who doesn’t wear fragrances, it’ll be something fresh.”

“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance,” said Alain Lorenzo, President and CEO of Parfums Givenchy.

Shot in Kensington Gardens, one of the Royal Parks of London by Mario Testino.

The images capture British actor Sam Riley and British model Rosie Huntington Whiteley.

The mood of the Autumn/ Winter 2008/09 collection and shoot was inspired by the attitude, silhouette, colour, texture, nostalgia and poetry of the evocative paintings by British Northern artist L S Lowry.