Nature is a language, can’t you read? by Lucio Castro

Nature is a language, can’t you read? by Lucio Castro

Lucio Castro, Spring/Summer 2012 Following the lead set by the NOHARM brand, ex Armani Exchange (yes, Armani Exchange), Argentinean designer Lucio Castro sees the future in sustainable fabrics and artisanal techniques. His Spring/Summer 2012 collection, named “Nature is a language, can’t you read?” after a Smiths’ (Morrissey being a famous veggie) song, comprises clean-cut, minimalist […]

APC Jeans Go Green!

APC Jeans Go Green!

APC goes green by recycling. Simply take your old APC jeans over to their Dover Street store and swap them for a brand new pair for half the price. Your old jeans will then be washed, pressed and resold as part of the new Butler Worn-Out series. Not exactly sure if this is going to […]

Arsenal 125th Anniversary Kit – Days down the Woolwich Market

Arsenal Kit

I remember years ago working down the Woolwich Market near the old London Arsenal the original home of the Gunners which makes the 125th Anniversary kit especially meaningful. I know there’s been a lot of questions over the style of the new kit and badge and although I’m no Gunners fan, I have to say […]

Katharine Hamnett’s original CHOOSE LIFE t-shirts

Wham George Michael - Choose Life T-Shirt

Katharine Hamnett’s original CHOOSE LIFE t-shirt brought her worldwide fame. It was her biggest seller in the eighties and now it’s back and available in 100% organic cotton. CHOOSE LIFE first appeared in a Buddhist exhibition that Lynne Franks, of Ab Fab fame, hosted. The CHOOSE LIFE t-shirt embodies an all-encompassing statement about ideal behaviour. […]

Chipkos – World’s Most Expensive Flip Flop


Chipkos today announces the release of a one-of-a-kind pair of sandals, hand-painted by renowned Los Angeles artist, David Palmer. At $18,000 a pair, this collector’s piece is priced as the world’s most expensive flip flop. With its purchase, Chipkos will protect 100,000 square feet of endangered rain forest land. This piece represents a unique opportunity […]


Vivienne Westwood Ethical Fashion

‘Human design- made from the transmission of brain to hand, I think that’s wonderful!’ We really couldn’t agree more Vivienne. Together with Westwood is working with the UN International Trade Centre’s Ethical Fashion Programme to create fair and dignified employment for some of the worlds poorest people while protecting the environment. The enclosed film […]

Schmidttakahashi Uses iPhone Tech to Track Upcycled Garments’ History

schmidttakahashi recycled jacket

Even as art-school classmates in Berlin, Eugenie Schmidt and Mariko Takahashi shared a fascination for people and what they wore. The kindred spirits soon launched Schmidttakahashi, a fashion label that explores the fragile concept of identity by piecing castoffs in radical new ways. Each piece in their “Reanimation” collection comes with a Quick Response (or […]

Eco-Friendly Ladieswear – Jungeun Lee

Eco-Friendly Ladieswear - Jungeun Lee

Clothing designers don’t have to limit themselves to fabric, needle, and thread. Royal College of Art textile student Jungeun Lee, for one, removes them from the equation altogether. To create her “Wrapped Garments,” Lee molds synthetic yarn around a form to create the desired silhouette—no cutting or sewing required. By applying heat (look Ma, no […]

Kris Van Assche x Misericordia – Tee-shirt for Japan


Kris Van Assche in collaboration with Misericordia, has designed an exclusive t-shirt for Japan. All profits will be used to support the relief efforts of the Japanese Red Cross, for their ongoing help to those affected by the tragic events of March 2011. The design of the t-shirt refers to a message from the designer […]

Gilded Age – FW 2011 Presentation

Fashion photographer Graham Lott teamed up with the Creative Agency Boyce & Brown to create a short cinematic video showcasing the Gilded Age Fall/Winter 2011 Collection. Inspired by patriot Joseph Lloyd’s paranoid flight from Long Island after the British seized it, the project brings the area’s past into its present, fusing the land’s history with […]

Design For Humanity Casting Call – Billabong Runway

The Billabong Design For Humanity event kicks of with the Runway Show. A one of a kind bikini fashion show showcased on the catwalk by top runway models. This video goes behind the scenes to the casting call. Design For Humanity fashion, music, art event benefiting VH1 Save The Music Foundation. Happening June 15, 2011 […]

Patagonia Clothing – Our Common Waters Campaign

No natural resource is more precious. None is shrinking faster as people consume more and more. Our Common Waters, Patagonia’s new campaign, is about balancing human water use with the needs of animals and plants. The more water people use, the less there is for everything else. The more water we waste, the more habitat […]

Karl Lagerfeld, Uniqlo and Condé Nast Japan aids Japanese Red Cross

Uniqlo and Condé Nast Japan have partnered to create 10 T-shirts designed by Lady Gaga, Karl Lagerfeld, Gwyneth Paltrow, Nicole Kidman and Alber Elbaz, among others, with proceeds to benefit the Japanese Red Cross. The T-shirts go on sale June 25 for $19.90 and the retailer expects to donate about $1.2 million to the organization […]

Sun Surf Hawaiian Shirts

Hawaiian Shirts a la mode? If they are you can’t beat the original Sun Surf Hawaiian Shirts! The Hawaiian aloha shirts from the 1930’s – 1950’s have become highly collectible, being correctly perceived by many as an indigenous form of art unique to America and the islands of Hawaii. With the great influx of U. […]


BURBERRY DRESSES GUESTS AT THE METROPOLITAN MUSEUM OF ART 2011 COSTUME INSTITUTE BENEFIT London, 2 May 2011 – Christopher Bailey, Burberry Chief Creative Officer, hosted a table at the Metropolitan Museum of Art 2011 Costume Institute Benefit. Burberry dressed the following guests at the Metropolitan Museum of Art 2011 Costume Institute Benefit in New York. […]

FYE Shoes – Fashionable, Affordable, Green & Responsible Footwear from France

To reduce transportation emissions and cost, the recycled cardboard shoe box has been reduced to its minimum amount of material and size. However, according to Ana Villagorda the shoes are made in Vietnam, which adds quite a milage to the boxes. This is I believe for the same reasons that Worn Again produces in China; […]


Ai Heart Japan Auction

Sugar Cane Jeans in RWDMAG

Sasha Pivovarova for Free People April 2011

Sasha Pivovarova for Free People April 2011 The video to accompany our April 2011 catalog, shot at Milk Studios in NYC by Guy Aroch featuring model Sasha Pivovarova. Music by Casey Burge.

RMC T-Shirt to aid Japanese orphans

Sandblasted Jeans = Killer Jeans

Vogue Italia against anorexia petition

Vogue Italia have launched a campaign against blogs and social networking sites which promote anorexia. The magazine is giving readers the chance to get involved and support the campaign by signing a petition on their website. The publication has teamed up with Association for Eating Disorders to fight against the growing number of online secret […]

Sugar Cane Lookbook Preview 2011

Here’s a sneak peak of the Sugar Cane Lookbook Preview 2011. The Sugar Cane brand has an uncanny knack of finding the promised land between honest history and a forward-thinking future. Official Sugar Cane Website

Vegan Brogue Shoes by NOHARM

NOHARM offer a collection of vegan brogues which easily rival the leading traditional leather brands including Gucci, Prada, Jeffery West, Grensons, Tods etc. Take a look at these vegan brogues available at The NOHARM Brown leather-free traditional brogue lace-up shoe radiates a clean and sophisticated style. The look is sharp and elegant and will […]

Ethical Aftershave by NOHARM

NOHARM, the brand widely known as the leading Ethical Fashion brand, will be offering a selection of body care products in 2011, including an Ethical Aftershave and Perfume.

Oslo Fashion Week 2011 to Ban Fur

Norway is making history by banning fur from its Oslo Fashion Week. (The first ever country to take such a stand.) More than 200 fashion leaders in Norway are rallying behind the cause. Save the critters! Oslo Fashion Week in Norway will look a little different this February. Men and women will be unashamedly fur-less. […]

Barneys New York deceive customers claims Humane Society

Are designers and stores still breaking the law and deceiving customers by labeling real fur as “faux” fur in order to keep money rolling? So claims the Humane Society. A Humane Society of the United States Investigation Reveals “Faux Fur” Deception WASHINGTON (Dec. 21, 2010)–The Humane Society of the United States revealed through laboratory testing […]

Giorgio Armani Goes Green & NOHARM

ARMANI’S GREEN FINGER: In a burst of civic pride, Giorgio Armani has donated 50,000 euros to the city of Milan to revamp an existing green area in one of Milan’s most historic piazzas — Risorgimento Square — located in the heart of the city. The donation won’t involve billboards or marketing strategies and stems from […]

Givenchy Spring/Summer 2011

The Givenchy Spring/Summer 2011 campaign has an air of the 2010 NOHARM campaign. Designer Riccardo Tisci has chosen his muse Daphne Groeneveld and albino model Stephen Thompson to star in Givenchy Spring/Summer 2011 campaign. Brilliant concept photographed by Mert & Marcus. Fashion Designer Hubert de Givenchy was born to a wealthy family 1927 in Beauvais, […]