Venus-Williams – eco-friendly T-Shirt

Venus Williams is participating in the U.S. Open tennis tournament, which kicked off on Monday, with more than just her game. Williams, who launched her own fashion collection EleVen in 2007, is also bringing her design acumen to this year’s official U.S. Open merchandise with a U.S. Open T-shirt that is eco-friendly and will be […]

Gap & Levi Strauss identified in pollution scandal

A factory that makes jeans for Gap and Levi Strauss is illegally dumping chemical waste in a river and two unsecured tips where it poses a hazard to children. The scandal was uncovered by a Sunday Times investigation into pollution caused by a plant in Lesotho, southern Africa, which supplies denim to the two companies. […]

Stella McCartney Bambi Campaign

Stella McCartney passion for animal welfare appears to be the force behind her Bambi-inspired ad campaign for autumn. The campaign, shot by Ryan McGinley in the woods of Worcestershire, England, features cinema’s most famous deer and his pals Thumper, Friend Owl, Flower the skunk — and assorted butterflies and bluebirds. “I’m a huge Bambi fan, […]

Louis Vuitton Core Values campaign

To mark the 40th anniversary of the first landing on the moon, the Louis Vuitton Core Values campaign brings to gether Buzz Aldrin, Jim Lovell and Sally Ride under the expert lens of Annie Leibovitz.

Stella McCartney dines with Dad

Sir Paul McCartney offered a recipe for vegetarian living in London Monday. The former Beatle and his designer daughter Stella hosted a luncheon at a restaurant in St. James’ Park, to support “Meat Free Monday,” their initiative to encourage Brits to down their steak knives in favor of vegetarian options at least one day a […]

Organic T-shirt by Christian Lacroix

Following the lead set by NOHARM, established names from the British fashion community such as Christian Lacroix, Betty Jackson and Giles Deacon have joined forces and created an exclusive organic T-shirt range in aid of the Environmental Justice Foundation (EJF). The launch of the range coincided with the ‘World Day against Child Labour’. The T-shirts […]

Paul Smith – New London Rubbish Bin

Paul Smith has created a new rubbish bin for London. The ‘New London Rubbish Bin’ will be popping up in Covent Garden and Holland Park for a four-month trial period from 28th May. The giant rabbit bins, with ears that light up when anyone puts rubbish in them, are Paul Smith’s contribution to Super Contemporary […]

Ethical Fashion?

The ETHICAL FASHION SHOW® Paris is back: From 1st to 4th october, during the fashion week AT THE TAPIS ROUGE 67, rue du faubourg St Martin 75010 Paris A lot of people ask, exactly what is ethical fashion? There are numerous answers from brands like NOHARM, Loomstate and Edun. The issues extended from: Agenda 21 […]

NOHARM – Never Made in Sweatshops!

NOHARM Organic Cotton T-Shirt. Displays the NOHARM logo plus the NOHARM strapline: “Truth Is That Which Can Do NOHARM” Available in Expresso Brown and Moss Green. Made in Canada. NOHARM is actively against production of apparel, footwear and accessories in all too common sweatshops throughout the world and will only work with manufacturers who provide […]

NOHARM x Stella McCartney vegan shoes

Stella McCartney follows the beat to the NOHARM drum with Italian made ethical vegan footwear. At an appearance last week at her Barneys trunk show, British designer Stella McCartney dished to Insider about her latest collection and green ethics, as well as her ability to carry a tune (for the record: she claims she’s not […]

Levis Strauss gives Hope

A history of hope Levi Strauss & Co. (LS&CO.) has a long history of commitment to equality and social justice. LS&CO. has been a pioneer in issues of particular concern to the LGBTQ community. From progressive employment policies and practices to marketing campaigns and partnerships to funding HIV-prevention and social-justice organizations through the Levi Strauss […]

Gucci Shoes & Shirts go Green!

Gucci are another designer brand following the NOHARM lead into high fashion footwear & clothing. Bravo all around! “Frida Giannini, the creative director of Gucci, has designed a $185 limited-edition T-shirt made of organic cotton and natural dyes. Sergio Rossi is launching a stiletto shoe called the Eco Pump, whose sole and heel are made […]

Eco-Fashion for Fashion Week

Bel Esprit, the online showroom for international fashion designers of ecological, fair trade, sustainable and responsible fashion, brings together talented designers who create collections from couture to streetwear with respect for the world around them: organic fabrics, eco-friendly textile treatments and dyes, as well as purchasing materials, supplies and labor that provide a livable wage […]

Stella McCartney Tote for Charity

Stella McCartney has teamed up with shopping charity Buy Once Give Twice. McCartney has donated A Whatever It Takes Book Tote featuring artwork that represents a ‘Symbol of Hope’ with her signature on the bag. This bag is exclusive in the UK to BuyOnceGiveTwice and comes with a letter of authenticity. BuyOnceGiveTwice is a network […]

Louis Vuitton supports Earth Day!

Wednesday is Earth Day, and to mark the occasion, Louis Vuitton decided to donate 15 percent of all sales from its U.S. Web site that day to The Climate Project, the non-profit organization founded by Al Gore. The one-day initiative continues the leather goods house’s commitment to the environment and the organization — it first […]

YSL T-Shirt with Environmental Consciousness

YSL is another brand following the lead set by NOHARM. At this rate every major brand will be offering environmentally-friendly clothing. What’s a major film launch without any merch? In tandem with the release of the PPR-sponsored film “Home,” designed to raise environmental consciousness, Yves Saint Laurent has created a limited-edition range of T-shirts, tank […]

Red Monkey jeans support the fight against Aids!

Red Monkey jeans support the fight against Aids! A unique Limited Edition RMC Martin Ksohoh Red Monkey jean is being launched in Hong Kong next week and then released in United Kingdon shortly after in aid of the 4A charity Hong Kong. The design includes a red, green and blue AIDS ribbon and three lines […]

Muse by Pamela Anderson

Pamela Anderson decides to follow the NOHARM lead too…. Pamela Anderson joins the ranks of celebrities-turned-fashion designers. The Baywatch actress is teaming up with Richie Rich to design environmentally-friendly apparel, after having recently been seen modeling on the Richie Rich catwalk during New York Fashion Week. Anderson is also well-known as a PETA supporter and […]

NOHARM Vegan Boots Competition

Win a Pair of Size 9 NOHARM Lace-Up Ankle Boots at The Discerning Brute - The Ethically Handsome Man! Are you a size 9? The Discerning Brute has teamed up with NOHARM to give away a pair of snazzy vegan ankle boots in US size 9! You can easily win these handsome leather-free shoes worth $300! […]

C-PAS eco-apparel by etnies

Another brand following the NOHARM lead is etnies. Pierre André Senizergues, the founder of skate brand is to launch his newest venture, C-PAS, a line of contemporary eco-apparel. etnies Founder and Gran Fromage Pierre Andre Senizergues is no stranger to the media. He’s been featured in several publications for his notable skateboarding achievements, innovations in […]

Louis Vuitton – Environmental Charter

Louis Vuitton – Environmental Charter. So Louis Vuitton has composed the “Environmental Charter” below: “Louis Vuitton wishes to bring creativity and sustainable development close together. The environmental protection is the business of all. Beyond a strong conviction, Louis Vuitton has embarked up a voluntary environmental programme for severa; years. The high environmental performance is registered […]

Donya Coward exhibits in Paul Smith, Paris

From NOHARM to Paul Smith, Donya Coward leads the way with innovative ‘Veggie Taxidermy’. Donya Coward exhibits in Paul Smith, Paris Nottingham based designer Donya Coward is exhibiting a new collection of her ‘Veggie Taxidermy’ in the Paul Smith shop on Rue Du Faubourg Saint Honore, Paris. The featured portraits collection will present a series […]

Eco Friendly Clothing

ECOFALGE: t-shirt 100% ECO-FRIENDLY (both for women and men) dedicated to PEACE and belonging from brand IL VIAGGIO, first own collection of MARIO VIGILANTE, a fashion myth who already worked in his career together with Giorgio Armani, Gianni Versace, Fendi, Miyake, Yamamoto, Martin Margiela, M+F Girbaud, Allegri, Katherine Hamnett and others.

Armani Donation

Armani disclosed that in honor of the store opening, he is making a $1 million donation to The Fund for Public Schools, which seeks to bring in private investments in school reform and works to inspire more involvement by New Yorkers in the local school system. Armani made the announcement at a press conference in […]

Rag & Bone Jeans & Clothing Made in USA

Recently the Obama government was slammed by the “left” for pushing the Made in the USA “ONLY” label. Should American shoppers be encouraged to buy made in the USA products? Might it help support worker’s rights so blatantly ignored in China and other cheap manufacturing bases? Rag & Bone has been waving the “Made in […]

Vegan T-Shirts by NOHARM

NOHARM, is generally considered the original environmentally x vegan clothing and footwear brand. The NOHARM organic T-Shirt looks simple, stylish and sophisticated and would make a good match with a pair of eco-friendly Sugar Cane jeans. To quote NOHARM “NOHARM synergises High Fashion and Ethical Consumerism. NOHARM recognises these two terms are no longer mutually […]

Sugar Cane Jeans at Capsule Show

Our friends over at Sugar Cane (the original eco denim) have asked Kitmeout to mention that they’ll be Capsule Show in Las Vegas on Feb. 17 & 18 2009 AT THE LEGENDERY HARD ROCK HOTEL. Sugar Cane Jeans are constructed of fibres derived from the plant that gave rise to the brand name SUGAR CANE. […]

True Religion Jeans, Sacreligious?

There’s recently been some debate as to whether the term “True Religion” for a fashion brand is at best disrepectful and possibly even sacreligious? Perhaps the real question is, could denim possibly be a true religion; there are undoubtedly millions of worships across the planet who kneel at the altar of the multi-head demi-god of […]

Missoni Clothing goes Green?

Can a Missoni change its spots? Perhaps… GREEN RABBIT: Limited Edition New York is diversifying beyond its environmental slogan T-shirts, totes and jogging outfits. For its fourth fashion icons collection, Angela Lindvall, Teresa Missoni and Irina Lazareanu have designed T-shirts for free, and are joined by an unlikely ambassador for the green movement — an […]

Moschino follow NOHARM lead…

Moschino follow NOHARM lead… The one-of-a-kind eco-friendly dress Moschino created for Barney New York FutureFashion’s installation is only on show for another few days. The peace-inspired garment was especially created for the department store’s Hippie Holiday window display. Earth Pledge is a leading non-profit organization that provides sustainable solutions for businesses worldwide and their FutureFashion […]