Stella McCartney Designer of the Year

The annual British Fashion Awards at Lawrence Hall, handed Stella McCartney Designer of the Year award; only the fifth time a women has taken the award in 20 years! Vivienne Westwood recieved the Outstanding Achievement Award and Anya Hindmarch took the award for Best Designer Brand. Not surprisingly, Marc Jacobs store was awarded Best Retail […]

Is Green Fashion the Future?

Is Green Fashion the Future? Monarchy, Linda Loudermilk, Gary Harvey Creative, Evidence of Evolution, The Battalion, Peligrosa and a dozen eco-minded labels touted that message this month at presentations of their spring collections at BoxEight, Smashbox Studios and other events during Los Angeles Fashion Week. In fashion, environmental sustainability is “an emerging trend,” said Mark […]

Denim Design Lab + organic selvage denim

Denim Design Lab to produce custom jeans for presenters and nominees from the 2007 ESPY Awards. Denim Design Lab recently participated in the ESPY Style Studio, an exclusive event in association with the 2007 ESPY Awards. The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held […]

D&G Jeans Going Green?

Are D&G going green and turning from bling merchants to treehuggers? Perhaps a leading question which persumes you can’t be both… Anyway, D&G’s latest collection is being billed as “D&G go to Glastonbury” and includes a hippie mix of florals, fringes and patched-up jeans. D&G Jeans had wide legs which designers Domenico Dolce and Stefano […]

Pine IV Jeans – Environmental Denim?

Pine IV jeans is a line of denim out of Redmond, WA. Pine IV jeans are billed as sweet and sexy…yet tough. Painful marketing at best! That said, Pine IV’s main attribute is the brand’s ennvironmental credentials. For every pair of Pine IV jeans sold, the brand will plant a tree on the customer’s behalf […]

Stella McCartney x Adidas offend PETA

PETA raise the hyprocacy flag and attact their once staunchest fashion ally, Stella McCartney.   Stella McCartney, reputedly used kangaroo leather to produce her Adidas shoe collection. The new collection is to be launched at London Fashion Week this month. Several animal right organisations are protesting against the collection and are trying to stop its […]

One 4 All Clothing, Tommy Hilfiger + Thierry Henry

Tommy Hilfiger and Thierry Henry are teaming up to create a new fashion collection called One 4 All clothing, the proceeds of which go to the anti-racism foundation of the same name. “I’m very happy to be able bring something to people who’ve had less luck than myself,” said Thierry, the official ambassador against racism for […]

Sugar Cane Jeans, Smoulder…

Eco-friendly jeans just got a whole lot more sexier. Sugar Cane Jeans are known as the original eco-denim if not the original eco-brand and now they are taking it to the next level and saying just because we’re green doesn’t mean we can’t be sexy. Sugar Cane jeans prove having a conscience is more than […]

Ethical Footwear by NOHARM

NOHARM synergises High Fashion and Ethical Consumerism. NOHARM recognises these two terms are no longer mutually exclusive and the synergy of fashion and ethics is consumer driven by a powerful and wide demographic. “Ethical consumerism” is a term gaining support and recognition at an exponential rate. The growing demand for cruelty-free, eco-conscious, environmentally-friendly and fair-trade […]

Stella McCartney Anti Fur Fashion

Stella McCartney is to launch a virtual antifur protest. On July 12, the designer and PETA will co-host an online event on a specially created island in the virtual world. Visitors to the island  will be able to show their support for PETA in virtual terms. All visitors will receive a selection of antifur accessories for their […]

UNIQLO Clothing = Green + Ethical

Since 2001 UNIQLO Clothing has been collecting fleece wear and converting it into fuel for power generation; now they are accepting everything, twice a year at season change. In the trial, 140,000 items were collected, 92% was suitable for additional use and donated to refugee camps in Thailand and Nepal, 6% was converted into fuel […]

Nudie Jeans + Nudie T-Shirt = Amnesty International

Visionary fashion brand Nudie Jeans encourages the support of Amnesty International. For every sold ”Fight for human rights” t-shirt Amnesty receives 5.5 euros. This is their angle: ”Every year, throughout the world, many thousands of people of all ages have their human rights abused. Most of us don’t experience this personally, but it tis impossible […]

Organic Jeans + Organic Denim = Original Sugar Cane Jeans!

Organic cotton used to create so called organic jeans is all the rage at the moment. According to Sugar Cane’s UK brand director, Paul Morarji, though, bar all the hype, it’s actually nothing new. “We have always offered an organic denim, ever since we started producing jeans in 1975,” he says. “The cotton and the […]

Nudie Jeans + Organic Denim

Nudie Jeans made with organic cotton — the reasons why: “Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all […]

Evisu Jeans + Puma Evisu = Go Green

There’s Green and there’s GREEN denim. Most of us think of Sugar Cane, Loomstate, Edun or a list of other Eco-friendly denim offerings when we think of GREEN jeans. Evisu, however, have opted to take it literally and offer a pair of green-hued jeans. To quote the guys: “In addition to ring spun denim with […]

Sling & Stones jeans + eco-friendly jeans

Sling & Stones jeans for the socially responsible follower of fashion. Sling & Stones is a collective of dreamers turned doers. Began in 2005 with nary a fashion designer on staff, Sling & Stones represents a reckless pursuit of revolution. From mathematicians to fine artists, each of them has sacrificed the security of paychecks and […]

Sugar Cane Union Star Jeans

The newest addition to the Sugar Cane denim line-up for 2007 is the Union Star Jean. Sugar Cane Union Star Jeans available from listed retailers on the official website www.sugarcanejeans.co.uk and online at Togged In July of 1965 Toyo Enterprise, the parent company of Sugar Cane, was commissioned to make a limited  run of jeans […]

Aoki Jeans + Green Tree = Green Jeans

Atlanta denim company AOKI, Japanese for “Green Tree”, is set to take the fashion world by storm. The AOKI collection of prestige denim is designed for the true denim aficionado. The Aoki Denim collection includes a style that is created horn raw organic cotton with premium finishes and uses exceptional construction to achieve superior fit. […]

Vegan Shoes + Ethical Fashion = NOHARM

At Last!! Genuinely stylish and ethically responsible shoes and fashion. The NOHARM collection is the Gucci of the green, vegan and ethical world. This classy and ethical brand is handcrafted in Italy and conforms to a set of high ethical standards. The future of fashion starts here. “NOHARM synergises High Fashion and Ethical Consumerism. NOHARM […]

Earnest Sewn Jeans help the environment?

Helios House, BP’s eco-friendly gas station in Los Angeles, have kitted their petrol pump attendants out with Earnest Sewn jeans. BP label Helios House as “a green experiment at the pump.” and is set to lead the way into a more environmentally responsible future. Earnest Sewn have clearly discerned the importance of environmentally and ethically […]

Loomstate Jeans + Stella McCartney Shoes = Barneys

Barney’s, the famous American fashion retailer, chooses a green course for the coming season. Barneys are reputedly starting with Loomstate and Stella McCartney with a view to expanding their eco-friendly product base. Despite their shift Barneys are at pains to mention they will in no way be compromising their high-fashion credentials as they move to […]

Nudie Jeans, Code of Conduct!

With growing concern as to how fashion negatively impacts the environment, brands like Katherine Hamnett, Loomstate and Bono’s Edun are showing the way forward. Nudie jeans are following this new and important trend and even have a Code of Conduct which includes: Environment Nudie Jeans wants to contribute to long-term sustainable development and minimise the environmental impact […]

Nudie Jeans + Nudie Even Steven Jeans

Nudie Jeans, the viking denim kings, present a new style for nudie addicts to drool over. Nudie Even Steven Jeans are a regular fit with a low yoke and pocket position and, of course, have a slim bottom width. The style is 100% Nudie and won’t disappoint connoisseurs.

Levi’s Eco, Environmentally friendly Levi jeans

Levi’s is set to launch a new line of environmentally friendly denim this November. “Levi’s Eco” will be made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line will be accesorized with a few subtle hints toward the ‘green’ […]

Mavi Jeans to Edun Jeans – Green is the New Black

A growing number of top brands have added eco-subdivisions to their corporate structure. Leading brands like Edun – Mavi – Serfontaine – Loomstate – Levis – Armani – American Apparel – Nike – Camper and, of course, the pioneering Katherine Hamnett, have all taken the laudable step of introducing an element of compassion into their fashion. […]

Katharine Hamnett + The Big Issue, Fighting for the Future!

The Big Issue has teamed up with fashion designer and campaigner Katharine Hamnett to produce an Alternative Energy Review lambasting the government’s road to nuclear energy and highlighting the NEW ENERGY REVOLUTION, the synergy of renewables, energy efficiency and green transport. The Big Issue Alternative Energy Review – including contributions from a wide range of […]

Sugar Cane Jeans = Green-line Selvage Denim!

“Sugar is made from sugar cane, that seems simple enough, but not everyone knows that sugar cane and its byproducts contain essential amino acids and enzymes necessary to fuel and rejuvenate our bodies. Likewise, byproducts from sugar cane are used to fuel automobiles in Brazil in order to have a less harmful impact on the […]

Emporio Armani + Product Red 4 Charity!

Giorgio Armani, a launch partner in business initiative founded by Bono and Bobby Shriver to fight AIDS in Africa. Giorgio Armani recently announced his support at the Davos World Economic Forum of the Product RED, the pioneering global business initiative launched by Bono and Bobby Shriver for The Global Fund. Giorgio Armani, Chairman and Chief […]

Grass Jeans + Grass LA Clothing, is it Greener?

The Denim Industry is in the midst of a quiet revolution. A long list of brands and designers are ignoring the lure of highly priced and highly hyped premium “novelty” denim and are offering the consumer something altogether more honest. The urge to produce novelty jeans with garish logos and impractical cuts is being replaced […]

Loomstate & Vans Sneakers Collaboration – Enviro Shoes!

The eagerly awaited sneaker collaboration between Loomstate and Vans is here. The style is classic Vans with a loomstate twist, including bird print and interior polka dots. Keeping with Loomstate’s environmental credentials the sneakers are made using the same 100% organic cotton that they use to make their clothes, a blend of fibers from Turkey, […]