Giorgio Armani, David Icke & Fashion Illuminati

A great many paranoid conspiracy theorists (PCTs) and average Joes and Joettes are conscious of the esoteric order named the Illuminati. The Illuminati is commonly believed to have its roots in the European Enlightenment and it’s believed the order was founded in May 1776 by Adam Weishaupt a Jesuit instructed Professor of canon law. Today […]

G-Star Jeans, G-Star Clothes now G-Star Bargain Basement!

For many years now G-Star has been an edgy and widely respected denim brand. G-Star’s innovation and celebration of youth culture attracted a young and intelligent customer base which have remained loyal to the brand and its unorthodox fashion style. Recently, however, there have been murmurings of discontent amongst a growing number of G-Star aficionados […]

Versace Couture Gianni Versace Donatella Versace

It’s virtually impossible to believe that it’s almost a decade since the murder of the “aristocratic” and visionary fashion designer Gianni Versace. The superstar Italian fashion designer was murder in Miami, Florida, on 15th July 1997 by fugitive Andrew Cunanan, an alleged homophobic who was responsible for the murder of four other men before taking […]

Reebok Trainers Reebok Sneakers Reebok Shockers!

Reebok, the sportswear brand recently acquired by Adidas-Solomon AG, is causing something of a stir with its “shockers”. And by “shockers” we’re not referring to a new innovative bio-mechanical and ergonomic footwear revelation – God forbid! No, we’re referring to controversial advertising which includes depictions of Satan – indeed, God forbid! Only last year Reebok […]

Juicy Couture Juicy Jeans Juicy Menswear?

Juicy Couture is possibly the biggest fashion phenomenon to hit the high street and cyberspace in the past decade. Before the advent of Juicy Couture nobody would have guessed that you could slap the word JUICY across the rear of a pair of terry toweling pants and make a mint. But hey, the Juicy girls […]

CK Boxers David Beckham & Calvin Klein United

Rumour has it David Beckham could be signing a £1.1 million deal with Calvin Klein. Apparently Beckham, AKA Golden Balls, spends a grand each month on Calvin Klein Boxers or to be more precise Calvin Klein Pro Stretch Boxers and allegedly he wants an opportunity to show off his tackle – wink, wink! Surely this […]

Louis Vuitton Shoes Louis Vuitton Bag Louis Vuitton Fakes

So you’re on eBay or down your local street market and you see what is plainly a Louis Vuitton fake bag, tie, pair of shoes, briefcase, scarf, watch, piece of clothing or luggage set. You look at the price and it’s 90 or even 95% lower than the recommended retail price. You look at the […]

Adidas Trainers Adidas McCartney Adidas Respect Me

Adidas is not immune to the growing trend for icon and brand collaboration. Current Adidas collaborations include Adidas and McCartney, Adidas and Yamamoto, Adidas Respect Me (by Missy Elliot – urban sportif apparel), Ali by Adidas (The legendary boxer), Adidas and WE (the urban skate brand), to name but a few. So what’s in it […]

Evisu Jeans Ebisu Genes Evisu Counterfeits!

 Evisu, the original Japanese premium denim brand, founded by the visionary Hidehiko Yamane, is a relatively nascent designer brand compared to the traditional French, German, British and Italian designer names and fashion houses. That said, Evisu has undoubtedly shown maturity beyond its years and now leads rather than follows. Evisu’s impressive success appears to run juxtaposition with […]

Burberry Prorsum Thomas Burberry London Golf

Burberry can boast an impressive list of collections, including: Burberry Prorsum, Thomas Burberry, Burberry London, Burberry Golf, Burberry House, Burberry Timepiece (watches to the rest of us) and Burberry Eyewear – phew! Impressive! However, scratch the glossy checkered surface and an all too different picture emerges; a new world-order which must send shivers down the spine of every major […]

Kate Moss Fashion Queen Kate Moss Best Dressed

Supermodel Kate Moss has been voted best-dressed woman by the style gurus over at Glamour Magazine. The 32-year-old anarchic socialite topped Glamour magazine’s annual style list for the third year running. Not bad for a woman recently embroiled in a very public drug abuse scandal. Kate Moss edged Sienna Miller into second spot followed closely […]

Heidi Klum Birkenstock Sandals Seal the deal

Heidi Klum, supermodel and wife of singing sensation Seal is now an international footwear designer too. Heidi Klum has recently finished her 3rd footwear collection for Birkenstock. This collection, according to Birkenstock, is her most glamorous take on Birkenstock sandals to date and includes: Madrid “Diamond” feature metallic grained leather uppers in gold or silver appliqued with […]

True Religion Jeans is it Blaspheme or True Religion

There’s a growing trend amongst fashion companies to attempt to apply depth and mystique to their brand by introducing religious or philosophical elements. There’s Edun, Theory, Coexist, Mecca, Gsus, Buddhist Punk and True Religion to name but a few. Do these companies opt for the psuedo religious or philosophical connotations because there’s a growing spiritual […]

Rock & Republic Jeans Victoria Beckham R&R Jeans?

As everyone even remotely interested in fashion knows Posh Spice AKA Mrs Golden Balls AKA Victoria Beckham, is the butt that launched the Rock & Republic Ship. Rumour has it Victoria Beckham is not only a part owner in the R&R brand but also makes a significant contribution to the design of the Rock & […]

Paper Denim & Cloth Premium Denim

Saw an article interviewing the CEO of Paper Denim & Cloth, Chris Gilbert.For Fall 2006, they are transitioning from the premium denim market because they believe it’s oversaturated and no longer commercially viable.  They will be reducing denim & sportswear prices by 45 – 55 percent.  This will make the retail for men’s jeans around $100. […]

Seven Jeans, Seven 7 Jeans or Seven for All Mankind

Can someone finally put this to bed!! What is it Seven Jeans, Seven 7 Jeans or Seven for All Mankind Jeans? Are they three different companies and three different brands. What’s the official story? This is the unofficial story plucked from the urban grapevine. Seven for All Mankind Jeans started producing extraordinarily innovative jeans in […]

Nudie Jeans Acne Jeans Nudie Slim Jim

There’s a cool change in the air – and I’m talking 2 below zero!!! For years denim was dominated by the Amricans and Italians, creating a long line of classic jeans from traditional Levi Jeans to exclusive Armani Jeans. Then came along the innovative Japanese brands with Evisu jeans at the forefront led by the visionary […]

Paul Smith Jeans v Paul Smith Red Ear Jeans

Paul Smith Jeans versus Paul Smith Red Ear Jeans? Is it a tough decision? The answer has to be yes, because it’s not a cut and dry decision since defining a significant and tangible difference isn’t altogether easy. Both Paul Smith Jeans and Paul Smith Red Ear Jeans have their merits and their respective loyal […]

Red Monkey Jeans or Red Monkey Company

Red Monkey Jeans or Red Monkey Company? What is it? In fact, some labels carry the name Red Monkey Compy because the leather patch was too small for the full name! Really!! Regardless the brand name is Red Monkey Company and they sell Red Monkey Jeans. Currently these jeans are some of the most difficult […]

Diesel Jeans Arker Jeans to Zathan Jeans

How many styles of denim jeans can one brand have in circulation at one time? Diesel Jeans surely takes to the rostrum and collects the gold medal for this one! In my estimation Diesel jeans has 44 different styles on offer! Let’s list them: Arker F.P. Jeans, Bebel Jeans, Bebel B.C., Bethow, Braddo, Cayre, Cheebon, Chela, Cheren, […]

Maria Sharapova and 24k Gold Nike Trainers

Why would Nike make a pair of 24k Gold Trainers for Maria Sharapova. Indeed, why would Maria Sharapova wear a pair of 24k Gold Nike Trainers in a tournament? Is this type of shameless marketing to be applauded for its foresight and innovation or is it to be frowned upon for it’s disregard for heart […]

PRPS Jeans – Japanese Denim with an African Twist

Prps is shorthand for ‘Purpose’ – the purpose of delivering the perfect denim product to the most discerning denim enthusiast. Street-style design from New York, an expert Japanese family-run mill and the softest organic African cotton all combine to forge the supplest fabric and most stylish product. Time-tested classic denim, military, utilitarian and western pieces […]

Massimo Osti vision behind CP Company, Stone Island and others

PRESS RELEASE Massimo Osti Studio is very sad to announce that its founder, Massimo Osti, passed away on Monday 6th June 2005. Our grief is for the loss of an unquestioned leader who, as Renzo Rosso (Diesel) described “has marked important moments that fashion will remember”. Creator of brand trademarks such as CP Company and […]

Gronk Clothing Made by the Captive for the Free

 Get ready for the latest in designer street wear, welcome to the world of Gronk. They chose to create what may arguably be the rawest and most emotive brand to hit the streets.They wanted to give people are real sense of freedom and a product that they could feel. The way they did this is […]

Thomas Gravesen Real Madrid Star face of Kudo

Footballer Thomas Gravesen is new face of Kudo – Young Danish fashion design company Kudo is continuing its use of famous and extraordinary people as models for its clothing range; its English branding agency Large Design has just returned from a photo shoot in Spain with Real Madrid footballer Thomas Gravesen. “As an advancing Danish […]

Beyonce Knowles – Bape and Evisu

 Beyonce Knowles, Destiny Child’s lead singer, actress, style queen and alround contemporary diva, has recently been seen sporting a number of japanese fashion brands. First she was seen sporting a pair of guys Evisu Jeans and most recently she was seen strutting her amazing stuff in a pair of Bape boots. It is an undeniable […]

Stone Island Clothing the end of an Era?

 For over a decade Stone Island clothing has been a “must have” piece of clothing for every lad who likes a drink with his mates and a scuffle on the terraces. The Stone Island masterminds positioned their brand so intelligently it gained a true cult following. Stone Island clothing, especially the well designed and tailored […]

Miss Sixty Jeans, A Brand with a Heart!

A truck load of respect and admiration should be delivered to the Miss Sixty brand! Hangtags for Humanity”, a not for profit agency, and Italian fashion brand Miss Sixty present the “Staying Alive Jean” to benefit the MTV Staying Alive Foundation (SAF). The “Staying Alive Jean,” sold exclusively at Miss Sixty stores nationwide, will champion […]

Jimmy Choo Shoes without Jimmy Choo?

 How has Jimmy Choo Shoes fared since the departure of Jimmy Choo OBE? Has the Jimmy Choo brand lost some of its mystique and gravitas? Was it ever possible to take Jimmy Choo the man out of the Brand and still expect it to thrive with such dynamism and creativity? Perhaps the definitive answers to […]

Stella McCartney and Adidas Collaboration

Are designer colloborations a marketing gimmick fostered by “common-place” brands running out of ideas and credibility? The number of designer colloborations has increased exponentially over the past year or so, particularly in the footwear industry, and the main emphasise appears to be for the “common-place” brands to hook up with a respected designer or fashion […]