55DSL Clothes

55DSL Jacket Section:

55DSL was born in 1994, inspired by youth’s increasing demand for action sports like snowboard, surf and skateboard and the lifestyle that surrounds them. Action sports, music and Internet were and still are quickly and constantly changing young’s people view toward life, fashion and sport. Born from Diesel to encounter and capture the spirit of this new and fast-growing culture, 55DSL roots are clearly linked to action sports and in the past the brand sponsored an international team of pro-riders with very well known athletes as surfer Joel Tudor, Tony Hawk and Steve Berra and snowboarder Lukas Huffman. After 5 years of activity under Diesel, 55DSL had a spin-off in 1999 and started its own independent business unit in Balerna, Switzerland, were all the activities are carried out. After some years, 55DSL has evolved toward a line closer to street / urban-wear as the true soul of the brand is strongly linked to urban culture and the continuous search for contemporary trends. Now 55DSL is a "bridge" brand between fashion and urban culture and it is specifically designed for young, fashion minded people still interested or involved in action sports, but with a strong focus on urban culture and active lifestyle. 55DSL addresses its collections to young people who are fashion conscious and who want to feel exclusive. Their core target consumer is young, active and fashion minded, aged 15-24 years, both male and female. 55DSL is globally distributed in fashion/streetwear stores, with a strongest presence in UK, Japan, Italy, Germany, USA and France. 55DSL has opened 4 flagship stores that can be found in such key locations as 1 Union Square West, NEW YORK, Newburgh Street 10/A in LONDON, Corso di Porta Ticinese 75 in MILAN, and 4-27, Jingumae Shibuya-ku, Harajuku area, TOKYO. Store design, as well as product and communication, are coordinated by the creative director, Andrea Rosso.

FASHION BLOG LATEST

Kitmeout Designer Clothes Evisu Jeans Boss Red Monkey Jeans Tsubi Bape Armani
Online Fashion since 2000

Heterophobia ? addressing a controversial mannequin
Does the dominance of gay fashion designers suggest an endemic heterophobic propensity by the fashion illuminati which is manifest in its most insidious form by the pervasive tendency to corrupt the female body image by persisting with anorexic “de-feminised” models as a paradigm of perfection ultimately undermining the male/female synergy? … or perhaps the fashion [...]
Polo Ralph Lauren vs US Polo Assn
Following the thread on the Kitmeout forum: Polo Ralph Lauren vs US Polo Assn, we thought it might be interesting to take a butchers at the fashion conflict. A BATTLE GOING BACK TO 1984 The battle over the polo player trademarks began around 1984, the appeals court noted, when the Manhattan federal court enjoined the [...]
Evisu Jeans ? back on the rise
In the 90s to early naughties, Evisu was one of the most sort after denim brands on the market. Founded by Hidehiko Yamane in 1991 in Osaka, Japan, Evisu Genes (aka Ebisu and Evis) was one of the most well-known traditional Japanese (raw) denim producers. Yamane was trained as a tailor and was “discovered” by [...]
Sons of Anarchy Clothes
Remember the brand Deth Killers? There’s talk now that the new Sons of Anarchy brand is picking up the mantle left by Deth Killers, worn by the likes of David Bowie. Most have taken a butchers at the TV show. Now here’s a preview of the new sons of Anarchy clothing collection, including: Sons of [...]
Milano Grunge
Since Kitmeout coined the phrase “Milano Grunge” in 2006, http://www.kitmeout.com/2006/03/sir-bod-geldof-fashion-is-it-milano-grunge/, labeling the legendary Bob Geldorf as the archetype, the phrase has grown in popularity and has inspired and artistic following like the works by Federica Corbelli and Franzli.
Fashion personas a dated phenomenon?
Are fashion personas a dated phenomenon, Girogio Armani, Roberto Cavalli, Paul Smith, Vivienne Westwood, Yohji Yamamoto and so on… ? Has society move beyond worshipping the cult of the personality and up to a more profound level where style is held in higher regard than the hype generated around a single personality. Maybe the question [...]
Stone Island 30 Clothing video tour
An amazing walkthrough over the 2.000 square metre of STONE ISLAND 30, the brand 30th anniversary exhibition, held in June 2012 at Stazione Leopolda in Florence. The exhibition has been thoroughly filmed and photographed to turn it from physical to digital experience, with the intent of render timeless a temporary event. The first Stone Island [...]
Men?s Vegan Shoes by NOHARM
Vegan shoes as good as anything leather can offer. NOHARM offers vegan’s an ethical alternative to the top leather footwear brands. Take a butchers (irony perhaps) at these quality vegan brogues in an Oxford style. Courtesy of Kevin Tong.
David Beckham?s New Campaign for H&M
Here Becks is sporting his bodywear line for H&M. The campaign is directed by Mr Guy Madonna Ritchie. The film debuts February 6, 2013.
Dolce & Gabbana S/S 2013 Campaign
Dolce & Gabbana s?s 2013 inspired by Sicilian street festivals and Luchino Visconit?s 1948 film La Terra Trema.
Louis Vuitton Opens New Store in Switzerland
Louis Vuitton have opened an all new ?Winter Resort? Store in Promenade, Gstaad. The popular winter destination seems an appropriate choice given the fact that 2012 marked the historic site?s 700th anniversary of providing ample and valuable real estate for those looking for a little bit of adventure. The store is a subtle mixture of [...]
RMC Martin Ksohoh Jacket
Here Martin Ksohoh models a jacket from his RMC Japan collection.
NOHARM Toe Cap Oxfords ? Ethical Footwear
Part of the new NOHARM 2013 Collection includes a classic toe cap style. Uncompromisingly stylish and uncompromisingly ethical ? NOHARM ehtical shoes.
Versace SS 2013 Campaign ? Kate Moss
Kate Moss in Versace’s Spring Summer 2013 ad campaign shot by Mert and Marcus.
Vegan Shoes made in Italy by NOHARM
Looking for men’s shoes with Italian style but with a strong ethical edge? Look no further than contemporary brand, NOHARM. All NOHARM footwear is made in Italy to the exacting standards of top Italian brands like Gucci and Prada but also to stringent ethical and environmental standards. Here we see a preview of the new [...]

FASHION FORUM LATEST

Kitmeout Fashion Forum
This is a discussion forum about the latest trends in fashion industry.