Bejeweled Clothing

Bejeweled Tank Top Section:

Relying on her instincts and innate sense of design, Susan Fixel has set clothing trends for more than twenty years. Fixel’s newest endeavor, Bejeweled, combines her deep interest in the rock-and-roll influence on fashion with her passion for lush fabrics and beautiful embellishments. “I’ve always wanted to be in fashion,” Fixel says, “Ever since I was in high school I envisioned myself in that world.”

Entirely self-taught, Fixel mastered her trade in the field. Working her way through every facet of design and production, from oversees knitting mills in Asia to selling in retail showrooms in the States. In between, she scoured European fabric markets and design trade shows, always searching for her next flash of inspiration. In 1979, long before Reebok and Nike had tapped into the massive potential of the active-wear market, Fixel and her husband partnered in establishing “Softouch”, one of the leading workout clothing companies of the 1980’s, with Susan in charge of design. “I had just had a child, and I was looking for clothes to work out in and there was nothing,” Fixel says. “No one else was making such things. That’s always how I am. If someone else is doing it already, I don’t want to do it.”

“I was coming back on an airplane from New York, flipping through a magazine, Fixel recalls. “I was seeing all these unbelievable Chopard watches, with these magnificent crystals and diamonds, and I thought, ‘There has got to be a way I can reinterpret these onto clothing’.”

She wasted no time: “I came home and hit the computer, looking for graphics to embellish.” Fixel was especially drawn to the emblematic flourishes of biker jackets and the Gothic ornament of concert tees. Thus was born Bejeweled. Money-cautious friends advised Fixel to keep her budding clothing line as a hobby.. However, her early customers were clamoring for samples faster than Fixel could create them. As a result, Fixel took her inspiration to the next level. Since then, Bejeweled has blossomed into a multi-million dollar label with 30 employees, operating out of Weston, FL near Ft. Lauderdale.

A truly creative spirit, the tireless Fixel travels throughout Europe and the United States 40 weeks out of the year, taking off whenever the muse calls, always on the lookout for the future of style. “I don’t stay put for too long,” Fixel says, “I spend my extra time always looking for the next trend. It’s quite unpredictable – influenced by people, places, perceptions, and events that are random and unforeseen.”

Always on top of what’s hot, Hollywood A-listers Beyonce, Sheryl Crow, Britney Spears, Jennifer Aniston, Jessica Simpson, Shakira, Gwen Stefani, Sharon Stone, Paris Hilton, Pamela Anderson, Hilary Duff, Reese Witherspoon, Heather Locklear, Jessica Alba and Molly Sims have all been spotted sporting the newest Bejeweled designs. Based in South Florida, Bejeweled styles are now available in better specialty stores in the United States and in more than thirty countries around the world.

Susan Fixel has set clothing trends for more than twenty years. Five years ago, a new inspiration arrived at 40,000 feet. “I was coming back on an airplane from New York, flipping through a magazine, Fixel recalls. “I was seeing all these unbelievable Chopard watches, with these magnificent crystals and diamonds, and I thought, ‘There has got to be a way I can reinterpret these onto clothing’. Thus was born Bejeweled, the leading brand of embellished tops in the United States. All graphics are created in house and hand-embellished in the United States. Bejeweled utilizes Swarovski crystal components exclusively and is proud to be licensed by Swarovski for use of their “Licensed By Swarovski” Hangtag.

A truly creative spirit, the tireless Fixel travels throughout the world 30 weeks out of the year, always on the lookout for the future of style. “I don’t stay put for too long,” Fixel says, “I spend my extra time always looking for the next trend. It’s quite unpredictable – influenced by people, places, perceptions, and events that are random and unforeseen.” From those ideas have evolved a collection with more than 40 graphics and 400 styles of embellished tops, tees, and coordinates each season.

Always on top of what’s hot, Hollywood A-listers Beyonce, Shakira, Sheryl Crow, Britney Spears, Hilary Duff, Heather Locklear, Jessica Alba, Paris Hilton, Sharon Stone, Kate Beckinsale, and Molly Sims have all been spotted sporting the newest Bejeweled designs. Based in just north of Miami, Florida, Bejeweled styles are featured in over 1,000 better specialty stores in the United States and in more than thirty countries around the world.

FASHION BLOG LATEST

Kitmeout Designer Clothes Evisu Jeans Boss Red Monkey Jeans Tsubi Bape Armani
Online Fashion since 2000

Heterophobia ? addressing a controversial mannequin
Does the dominance of gay fashion designers suggest an endemic heterophobic propensity by the fashion illuminati which is manifest in its most insidious form by the pervasive tendency to corrupt the female body image by persisting with anorexic “de-feminised” models as a paradigm of perfection ultimately undermining the male/female synergy? … or perhaps the fashion [...]
Polo Ralph Lauren vs US Polo Assn
Following the thread on the Kitmeout forum: Polo Ralph Lauren vs US Polo Assn, we thought it might be interesting to take a butchers at the fashion conflict. A BATTLE GOING BACK TO 1984 The battle over the polo player trademarks began around 1984, the appeals court noted, when the Manhattan federal court enjoined the [...]
Evisu Jeans ? back on the rise
In the 90s to early naughties, Evisu was one of the most sort after denim brands on the market. Founded by Hidehiko Yamane in 1991 in Osaka, Japan, Evisu Genes (aka Ebisu and Evis) was one of the most well-known traditional Japanese (raw) denim producers. Yamane was trained as a tailor and was “discovered” by [...]
Sons of Anarchy Clothes
Remember the brand Deth Killers? There’s talk now that the new Sons of Anarchy brand is picking up the mantle left by Deth Killers, worn by the likes of David Bowie. Most have taken a butchers at the TV show. Now here’s a preview of the new sons of Anarchy clothing collection, including: Sons of [...]
Milano Grunge
Since Kitmeout coined the phrase “Milano Grunge” in 2006, http://www.kitmeout.com/2006/03/sir-bod-geldof-fashion-is-it-milano-grunge/, labeling the legendary Bob Geldorf as the archetype, the phrase has grown in popularity and has inspired and artistic following like the works by Federica Corbelli and Franzli.
Fashion personas a dated phenomenon?
Are fashion personas a dated phenomenon, Girogio Armani, Roberto Cavalli, Paul Smith, Vivienne Westwood, Yohji Yamamoto and so on… ? Has society move beyond worshipping the cult of the personality and up to a more profound level where style is held in higher regard than the hype generated around a single personality. Maybe the question [...]
Stone Island 30 Clothing video tour
An amazing walkthrough over the 2.000 square metre of STONE ISLAND 30, the brand 30th anniversary exhibition, held in June 2012 at Stazione Leopolda in Florence. The exhibition has been thoroughly filmed and photographed to turn it from physical to digital experience, with the intent of render timeless a temporary event. The first Stone Island [...]
Men?s Vegan Shoes by NOHARM
Vegan shoes as good as anything leather can offer. NOHARM offers vegan’s an ethical alternative to the top leather footwear brands. Take a butchers (irony perhaps) at these quality vegan brogues in an Oxford style. Courtesy of Kevin Tong.
David Beckham?s New Campaign for H&M
Here Becks is sporting his bodywear line for H&M. The campaign is directed by Mr Guy Madonna Ritchie. The film debuts February 6, 2013.
Dolce & Gabbana S/S 2013 Campaign
Dolce & Gabbana s?s 2013 inspired by Sicilian street festivals and Luchino Visconit?s 1948 film La Terra Trema.
Louis Vuitton Opens New Store in Switzerland
Louis Vuitton have opened an all new ?Winter Resort? Store in Promenade, Gstaad. The popular winter destination seems an appropriate choice given the fact that 2012 marked the historic site?s 700th anniversary of providing ample and valuable real estate for those looking for a little bit of adventure. The store is a subtle mixture of [...]
RMC Martin Ksohoh Jacket
Here Martin Ksohoh models a jacket from his RMC Japan collection.
NOHARM Toe Cap Oxfords ? Ethical Footwear
Part of the new NOHARM 2013 Collection includes a classic toe cap style. Uncompromisingly stylish and uncompromisingly ethical ? NOHARM ehtical shoes.
Versace SS 2013 Campaign ? Kate Moss
Kate Moss in Versace’s Spring Summer 2013 ad campaign shot by Mert and Marcus.
Vegan Shoes made in Italy by NOHARM
Looking for men’s shoes with Italian style but with a strong ethical edge? Look no further than contemporary brand, NOHARM. All NOHARM footwear is made in Italy to the exacting standards of top Italian brands like Gucci and Prada but also to stringent ethical and environmental standards. Here we see a preview of the new [...]

FASHION FORUM LATEST

Kitmeout Fashion Forum
This is a discussion forum about the latest trends in fashion industry.