Ben Sherman Clothing

Ben Sherman Clothes Section:

Ben Sherman dominates the men's branded apparel market being the 4th largest casual wear brand in the UK. The company has grown from a fledgling shirt manufacturer to a worldwide men's fashion brand and has introduced womenswear, youthwear, childrenswear and shoes-british soles. This phenomenal company's product offer is enhanced by belts, bags, sunglasses, underwear and leatherwear produced under license by top specialists. Ben Sherman's marketing strategy, playing on the heritage of the brand, makes it the new cool apparel company. Super groups such as Brit-pop Blur and Oasis, as well as MTV host Carson Daly, Fatboy Slim, Superstar Moby, Bare Naked Ladies, Incubus and many other musicians and celebrities are avid Ben Sherman followers.

Ben Sherman began making shirts in the 50's from a small factory in Brighton, England, employing only 10 people. In 1963 the company took on the name of its founder and began the first production run of the infamous button-down collared shirt. Mr. Sherman opened his first retail outlet next to the factory in the same year and the "Ben Sherman cult" was born. The shirts were adopted by the youth movements of the day, none more so than the scooter-riding mods. Aspiring to a smart tailored look influenced by sharp, modern Italian tailoring, the brand became a trademark of their style. Soon after, a Ben Sherman Original shirt became the "in" shirt; it had become a status symbol.

In the late sixties and early seventies the youth culture made Ben Sherman a part of their essential uniform to be worn with Levi's and a pair of Doc Martens. Without "the shirt" one was considered a second rate Mod, but with a Ben Sherman one had instant "cool" appeal. Ben Sherman was also the first to introduce skateboards to the UK in the mid 60's. Music groups like The Beatles, The Rolling Stones, The Who, The Police, The Kinks and many others were outfitted in Ben Sherman.

Ben Sherman eventually left the company that he founded in the UK in the early 70's. He moved to Australia and launched the brand there with great success. In the 1980's and 1990's Ben Sherman continued its success to its current status today.

The phenomenal success of the Ben Sherman brand within its home market is being repeated throughout the United States, Canada, Europe and Australia. Driven from its Times Square Showroom in New York, Ben Sherman is rapidly becoming the must-have brand for leading stores throughout the United States. Today, Ben Sherman is challenging the traditional American menswear giants. Significant export potential has become evident by key buyers seeking to be the first to introduce Ben Sherman to their markets throughout the world. A far cry from its modest beginnings, Ben Sherman is now established as a world-class lifestyle brand. A true British success story!

Ben Sherman Group
2 Eyre Street Hill
Clerkenwell
London
EC1R 5ET
UK

T: 0207 812 5300

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