Benetton Knitwear Section:
Benetton is present in 120 countries around the world with a strong italian character whose style, quality and passion are clearly seen in its brands: the casual United Colors of Benetton, fashion oriented Sisley and the leisurewear and streetwear brands Playlife and Killer Loop.
Established in 1965, Benetton is now controlled by Edizione Holding (a holding company wholly owned by the Benetton Family) with a 67% stake. It listed on the stock exchanges in Milan in 1986, in Frankfurt in 1988 and in New York in 1989.
Benetton has a long history of attention to ethical values and involvement in social and cultural initiatives. Perhaps the most visible are their institutional campaigns, touching social themes of wide international significance and often in cooperation with renown international organisations. Their social commitment, in fact, goes beyond these campaigns, with initiatives of both international and local impact. These include, on an international level, the Leleque Museum in Patagonia, or the Pivano Library, dedicated primarily to American literature. Locally, the Benetton Foundation focuses on issues relating to the preservation and promotion of local heritage, reflecting the strong links which the Group has traditionally maintained with its territorial roots.
Sport also plays an important role in Benetton with their commitment ranging from rugby to volleyball to basketball and their now sold Formula One racing team.
Kitmeout - Today's Fashion Online
