Billionaire Boys Club Jeans Section:
Billionaire Boys Club is a true lifestyle brand that is very limited and exclusive while maintaining an aspirational appeal to the global market.
Originally conceived as a Reebok collaboration, Pharrell Willaims ended the relationship acrimoniously and joined forces with Nigo of A Bathing Ape Fame. The launch although very limited took place at the end of 2005 and included Billionaire Boys Club Tees, Hoodys, Polo Shirts and Jackets. Could be a hot one!

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