Chevignon Clothes

Chevignon Jeans Section:

In 1979 Chevignon was founded in Paris, France. The founder, Guy Azoulay, conceived the idea of creating the "fights", bomber jacket that the U.S, Air Force wore during the 50's. Charles Chevignon was a pilot of a four-motored plane. The essence of the Chevignon brand name is the translation of the "Ameican Dream", the legend of America in the 50's - to build an original world based on historical footnotes and at the same time is costantly renewed. Chevignon relentlessly pursues its epic to produce timeless products that combine both aesthetics and functionality.

1979 Guy Azoulay created the CHEVIGNON brand, inspired by the American Dream of the 50’s. 1981 Launch of the vintage leather, 1984 Launch of the Togs Unlimited label : the famous embroidered duck ! 1994 Acquisition of the brand by the NAF NAF group 2001 Chevignon opens 3 Subsidiaries (Greece- Italy - Spain) 2002 Launch of new logo to express values of modernity, youth and technology 2005 30 stores in France

COLLECTION
For Spring/Summer the Design Team has found inspiration in the deep roots of the Chevignon brand exploring its famous US college heritage, cruising on the US West Coast at Pebble Beach and sharing the wild journey of a journalist in the movie “Fear and Loathing in Las Vegas”. Across all themes, the collection finds its unity in the finishing processes and vintage twist that are Chevignon’s trademark. All concepts interpret the “sun-burnt” effect that results when clothes have been left to weather in the sunshine: the color story ventures into a range of “dusty bright” colors and neutrals. The novelty in logos (e.g. stamp, embroideries, spray) gives the consumer a sense that the product was “found” rather than “designed” as many of the pieces have a one-of-kind sensibility.

HIGHLIGHTS
Reinventing the brand’s key fashion pieces, the Design Team has developed new finishing processes to give a vintage and authentic feel to the collection: leather pieces are stone-washed, sand-blasted or stamped. Novelty washes play a very important role in the denim collection. Irregular over-dyeing, creased effects and pigment spreading techniques were specially created for Chevignon and cannot be found elsewhere on the market.

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Blue Blanket Jeans
Forum: Talk Fashion Posted By: adero Post Time: 05-11-2012 at 02:00 PM
color for spring/summer leather shoes
Forum: Talk Fashion Posted By: modatos Post Time: 05-06-2012 at 02:16 PM
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