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Dickies Boots

Dickies Boots - Dickies Footwear

 

Dickies Boots Section:

Through its dedication to innovation and continual customer contact, Williamson-Dickie has transformed itself from a small bib overall company to the largest workwear manufacturer in the world. Sold in every state in the U.S., Dickies now offers a broad spectrum of work garments ranging from work pants and work shirts to denim jeans and women's workwear. Since its beginnings in 1922, every piece of Dickies workwear has stood for the quality, toughness, and pride that embodies the spirit of the American worker.

Founded 1918 in the U.S.A, Dickies is the worlds largest producer of work-wear. Dickies leaped over the ocean and made its debut in Europe in the 1950s. According to the motto: “Let’s get it done” the clothes were in use everywhere where indestructible clothes were needed. In the mid-nineties Europe was swept by a second Dickies wave. This time American Skaters and BMX-Bikers were wearing the new cult brand. The work-wear became street-wear - first in the States, then everywhere.

COLLECTION
The jeans promotion launched by Dickies at the Bread & Butter tradeshow in January generated such high demand that it is now being extended. In only the first few weeks after the tradeshow, 150 retailers were convinced by the new denim line and all of them ordered several jeans models straight away. Dickies' response in the new season will be to double the number of jeans styles and introduce a strong NOS programme.

HIGHLIGHTS
Polishing up classic products. Legends should be presented as they are. The concept for the exclusive 'Vintage Originals' line reflects the look of an O-Dog or an original Dickies work shirt after many years of service. Special fade effects furnish the styles with a used look and cult appeal.'Industrial Workwear', on the other hand, is unwashed. The best items in the brand new workwear collection from the USA leave no room for excuses. The motto is: "There's always work to be done“ – even if you're only working on your appearance...

 

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