Diesel Clothing

Diesel Clothes Section:

Beginning as a company focused on making quality clothing, Diesel has become part of youth culture worldwide. The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field.

The brand Diesel was born more than 20 years ago and is today an international design company, manufacturing jeans and casual clothing as well as accessories.

When Renzo Rosso founded the company in 1978, he wanted it to be a leader of its kind, a company which took chances and carved out a niche for itself in its own field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life. More particularly for those who decide to express their individuality also by the way they dress.

From the very beginning, Diesel’s design team turned their backs to the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.

The company views the world as a single, border-less macro-culture. And the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company. Diesel people and their working methods are so unconventional, and yet productive, that they have been profiled in countless magazines, newspapers and documentary television programmes, and have been studied by international conglomerates, consulting organizations, universities and business schools.

Diesel’s “historical moments” include mile-stones like 1978 (creation of the brand name), 1985 (Renzo Rosso’s complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel’s first flagship store on New York City’s Lexington Avenue).

Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents.

Production of Diesel denim jeans is based exclusively in Italy.

Today, Diesel is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores.

 

FASHION BLOG LATEST

Kitmeout Designer Clothes Evisu Jeans Boss Red Monkey Jeans Tsubi Bape Armani
Online Fashion since 2000

Heterophobia ? addressing a controversial mannequin
Does the dominance of gay fashion designers suggest an endemic heterophobic propensity by the fashion illuminati which is manifest in its most insidious form by the pervasive tendency to corrupt the female body image by persisting with anorexic “de-feminised” models as a paradigm of perfection ultimately undermining the male/female synergy? … or perhaps the fashion [...]
Polo Ralph Lauren vs US Polo Assn
Following the thread on the Kitmeout forum: Polo Ralph Lauren vs US Polo Assn, we thought it might be interesting to take a butchers at the fashion conflict. A BATTLE GOING BACK TO 1984 The battle over the polo player trademarks began around 1984, the appeals court noted, when the Manhattan federal court enjoined the [...]
Evisu Jeans ? back on the rise
In the 90s to early naughties, Evisu was one of the most sort after denim brands on the market. Founded by Hidehiko Yamane in 1991 in Osaka, Japan, Evisu Genes (aka Ebisu and Evis) was one of the most well-known traditional Japanese (raw) denim producers. Yamane was trained as a tailor and was “discovered” by [...]
Sons of Anarchy Clothes
Remember the brand Deth Killers? There’s talk now that the new Sons of Anarchy brand is picking up the mantle left by Deth Killers, worn by the likes of David Bowie. Most have taken a butchers at the TV show. Now here’s a preview of the new sons of Anarchy clothing collection, including: Sons of [...]
Milano Grunge
Since Kitmeout coined the phrase “Milano Grunge” in 2006, http://www.kitmeout.com/2006/03/sir-bod-geldof-fashion-is-it-milano-grunge/, labeling the legendary Bob Geldorf as the archetype, the phrase has grown in popularity and has inspired and artistic following like the works by Federica Corbelli and Franzli.
Fashion personas a dated phenomenon?
Are fashion personas a dated phenomenon, Girogio Armani, Roberto Cavalli, Paul Smith, Vivienne Westwood, Yohji Yamamoto and so on… ? Has society move beyond worshipping the cult of the personality and up to a more profound level where style is held in higher regard than the hype generated around a single personality. Maybe the question [...]
Stone Island 30 Clothing video tour
An amazing walkthrough over the 2.000 square metre of STONE ISLAND 30, the brand 30th anniversary exhibition, held in June 2012 at Stazione Leopolda in Florence. The exhibition has been thoroughly filmed and photographed to turn it from physical to digital experience, with the intent of render timeless a temporary event. The first Stone Island [...]
Men?s Vegan Shoes by NOHARM
Vegan shoes as good as anything leather can offer. NOHARM offers vegan’s an ethical alternative to the top leather footwear brands. Take a butchers (irony perhaps) at these quality vegan brogues in an Oxford style. Courtesy of Kevin Tong.
David Beckham?s New Campaign for H&M
Here Becks is sporting his bodywear line for H&M. The campaign is directed by Mr Guy Madonna Ritchie. The film debuts February 6, 2013.
Dolce & Gabbana S/S 2013 Campaign
Dolce & Gabbana s?s 2013 inspired by Sicilian street festivals and Luchino Visconit?s 1948 film La Terra Trema.
Louis Vuitton Opens New Store in Switzerland
Louis Vuitton have opened an all new ?Winter Resort? Store in Promenade, Gstaad. The popular winter destination seems an appropriate choice given the fact that 2012 marked the historic site?s 700th anniversary of providing ample and valuable real estate for those looking for a little bit of adventure. The store is a subtle mixture of [...]
RMC Martin Ksohoh Jacket
Here Martin Ksohoh models a jacket from his RMC Japan collection.
NOHARM Toe Cap Oxfords ? Ethical Footwear
Part of the new NOHARM 2013 Collection includes a classic toe cap style. Uncompromisingly stylish and uncompromisingly ethical ? NOHARM ehtical shoes.
Versace SS 2013 Campaign ? Kate Moss
Kate Moss in Versace’s Spring Summer 2013 ad campaign shot by Mert and Marcus.
Vegan Shoes made in Italy by NOHARM
Looking for men’s shoes with Italian style but with a strong ethical edge? Look no further than contemporary brand, NOHARM. All NOHARM footwear is made in Italy to the exacting standards of top Italian brands like Gucci and Prada but also to stringent ethical and environmental standards. Here we see a preview of the new [...]

FASHION FORUM LATEST

Kitmeout Fashion Forum
This is a discussion forum about the latest trends in fashion industry.