Diesel Clothes Section:
Beginning as a company focused on making quality clothing, Diesel has become part of youth culture worldwide.
The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories.
When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field.
The brand Diesel was born more than 20 years ago and is today an international design company, manufacturing jeans and casual clothing as well as accessories.
When Renzo Rosso founded the company in 1978, he wanted it to be a leader of its kind, a company which took chances and carved out a niche for itself in its own field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life. More particularly for those who decide to express their individuality also by the way they dress.
From the very beginning, Diesel’s design team turned their backs to the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.
The company views the world as a single, border-less macro-culture. And the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company. Diesel people and their working methods are so unconventional, and yet productive, that they have been profiled in countless magazines, newspapers and documentary television programmes, and have been studied by international conglomerates, consulting organizations, universities and business schools.
Diesel’s “historical moments” include mile-stones like 1978 (creation of the brand name), 1985 (Renzo Rosso’s complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel’s first flagship store on New York City’s Lexington Avenue).
Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents.
Production of Diesel denim jeans is based exclusively in Italy.
Today, Diesel is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores.
Kitmeout - Today's Fashion Online
