Diesel Jackets Section:
When Renzo Rosso founded Diesel in 1978, he wanted it to be a leader of its kind, a company which took chances and carved out a niche for itself in its own field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life. More particularly for those who decide to express their individuality also by the way they dress.
From the very beginning, Diesel’s design team turned their backs to the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.
Kitmeout - Today's Fashion Online