Emilio Pucci Clothing

Emilio Pucci Top Section:

Emilio Pucci di Barsento, Marquis of Barsento, was born in Naples, Italy in 1914. He spent two years at Milan University, before moving to the University of Georgia in Athens, Georgia, USA for a further two years of study.

In 1934 he was a member of the Italian Olympic ski team. In 1937, he won a skiing scholarship to Reed College in Oregon. There he majored in social sciences and received his MA two years later in 1939. He made his first venture into fashion by designing the uniforms for the Ski team.

Being born into an aristocratic family, he was the first Pucci to actually work in over 1,000 years. But he spared his family honour by signing his work only as "Emilio".

Returning to Italy, he spent the war years as a bomber in the Italian Air Force. He was awarded a doctorate in political science from the University of Florence in 1941.

Pucci was a keen sportsman and as a high school student had been a member of the Italian Olympic ski team. After World War II, in 1947, he was photographed by Toni Frissell of Harper's Bazaar on the Italian ski slopes, wearing ski pants of his own design. The magazine asked him to create some winter clothes for women, which it subsequently published and which per put on sale in various New York stores.

Who Wears It
From Jennifer Lopez, Kristin Davis and Nicky Hilton to Isabella Rossellini and veteran model Veruschka.

In 1949, Pucci opened a boutique in Capri, selling the range of his interesting items. He introduced "Capri Pants" which took the world by storm.

In 1951, the first fashion show took place in Florence. During the 50's, Pucci gained a reputation as a designer of brilliantly patterned sporting wear and relaxed daywear. He contributed to the success of post-war Italian fashion design. He used silk jersey for his dresses which were light weight, wrinkle free and supremely comfortable. Diana Vreeland said it was like wearing nothing at all.

In 1959, Emilio Pucci married Cristina Nannini, and their daughter Alessandro was born the same year. Their second daughter Laudomia was born in 1961.

In 1962, Pucci's first haute couture collection was shown, and he mentioned that it was a homage to Jacqueline Kennedy.

In the 60's Emilio Pucci produced tapered trousers, Capri pants, shorts, resort dresses, silk blouses, shirts, slacks and casual suits. He also designed ranges of underwear, sweaters and swimwear for US manufacturers. His clothes were known for their brilliant colours and well-defined prints. He is known to have led the way for the colourful revolution of the 60's.

Pucci's designs have reached strange places. The Apollo 15 space crew carried a Pucci-designed flag for planting on the moon. In 1977, Emilio Pucci designed the Lincoln Continental Mark IV for the Ford Motor Company.

In the 70's, Pucci became a politician and was elected to the Italian parliament. He also began labeling and selling the wine produced on his estate in Chianti, owned by the Pucci family since the 13th century.

Between 1989-1990 there was a sudden boom on Pucci prints again. Madonna, Paloma Picasso and many others were photographed wearing his garments.

 

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