Evisu Jacket .

Evisu Jackets Section:

The founder, and still the owner, of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly, to the vintage clothing import business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans. This required the gathering together of all the various bits of machinery, none of which had been produced for at least 40 years, which are required to make authentic vintage jeans.

The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by Yamane-san himself. Evisu (also written as Evis or Ebisu) is the name of the Japanese Buddhist god of money who is usually portrayed with a fish and fishing rod. This name was selected for the new venture as money and fishing are two of Yamane-san's five favourite things (the others being beer, women and golf - in no particular order

 

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Designer Clothing

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