Evisu Jeans Section:
Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed, Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread around the world. In the early nineties Yamane-san introduced a tailoring line, followed by a fishing range and a golf range. In 1999 he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has 25 shops in Japan. In 1994 Yamane-san was visited by Peter Caplowe who became an immediate convert to the Evisu ethos. They formed a partnership to develop Evisu outside Japan that now spans the globe, selling in 400 of the world's best boutiques and department stores. Despite this phenomenal growth Evisu still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other vital ingredients of the Evisu magic potion - humour and irreverence.
Kitmeout - Today's Fashion Online
